The B2B Playbook

While you might be repurposing your content already, you might still feel short on time and ability to scale. Well this week, we’re helping you think about how you can grow beyond your team of one or two. We talk about how to do this internally, externally, and then how to manage the whole “orchestra” once you’ve assembled the team! All this to come right after we get a glimpse into George’s mind...

What does Kevin’s wedding planning and George’s forehead have to do with B2B Marketing? To be honest not a lot, but that didn’t stop George segwaying it to our topic this week: How to create a feedback loop to make your content better! Not only will you find out how he managed that, but this episode will also talk about how to get that feedback loop going. Specifically we’re talking about when and...

Sometimes the podcast game can feel a little like living in the past… Valentine's Day 2022 has come and gone, and we’re still talking about it! But the process we discuss this week should help you not live in the past and enjoy the present! It’s our 7 Steps To Content Repurposing. With it, you can make sure you’re not creating content with every waking hour, just to keep up with the demand! The 7...

After a big week (and weekend!) George is a little worse for wear. He’s working hard as usual getting the word out about how The 5 Be’s Framework can help B2B Marketers! But we’re backing him to bounce back strong. With some “courage and strength” from his tea! The topic of discussion in this week’s episode is certainly solid and hopefully very helpful! We’re discussing what you should consider wh...

The theme of this episode is… “High Value Content, Low Production Value.” High Value Content: Being Helpful (NOT being annoying!) Low Production Value: Kevin’s crumpled white t-shirts he likes to record in! Despite the visual impression of being a little rough around the edges, we talk about a pretty important framework and steps to developing content that is highly engaging. And it comes back to...

Well, how did we end up here? George is on TikTok! …and it has some interesting thoughts about what George might be interested in… While he’s navigating that minefield, we manage to give you a quick overview of everything that’s to come this season: What can B2B marketers do to drive demand by being helpful? What’s involved in being helpful? Why does simply being helpful work? And how you can take...

…And we’re back! Although the summer of George has not panned out as we hoped, there were big positives for us! While it was one overshadowed by the ongoing pandemic, we hope you’ve had a good break and are ready to get back into getting the best out of your B2B marketing! We start this year off discussing some key principles to focus on as we embark on 2022. So tune in as we talk about what we’re...

The end of the year is upon us. We hope you’re all gearing up for a safe and fun festive season! We’ve covered a lot of ground this year. As we take a look back at our first year of podcasting... ...we hit the main takeaway points so far, and share our favourites from the bunch. If you don’t have much time, make sure to check out this week’s episode as we point you to the biggest tips and concepts...

In our first interview ever, we had Kiarnii Tickle on the show! She gives a great window into what B2B marketing is all about, from challenges to how to show ROI. A dear friend of ours, Kiarnii is an exceptional marketer in general. She shows how some of the main concepts we’ve been talking about really deliver in her own experience at Altis Consulting. Join us as we put it all together, seeing th...

All that seems like a lot of work, Kev and George. Can’t I just hire someone else to do it?! You know our view about that now. Generally no, but there are parts you can! There’s also times when an agency is a better choice. We give you a framework & set of questions to determine if you’re ready to engage an agency to get the best bang for your buck! Books Mentioned Experts Secrets - Russell Br...

George has the blues… But it’s not all doom and gloom! He’s only learning the blues on the piano! But what does driving for Uber have to do with your growing business? We explain the relevance in this episode where we discuss data. Why is data so important for SMEs? Even for B2B SMEs?! What data is actually important for SMEs? How do you get the data you need? Tune into this week’s episode to kick...

Another round of Facebook outages is a timely reminder. Build Your Own Channel Of Direct Communication With Your Customers! ...and make sure you don’t say too many weird things on social media like when George was younger. We’re only joking! This week we’re talking about the roles that your website can play for your B2B business and one key theme to keep in mind as you go through and build, audit,...

Is Kevin really complaining about a free meal?! What car brand is or isn’t sponsoring our podcast?! What things do you really need to set up for your business from day 1 of having your website live?! You’ll find the answers to these and much more in this week’s episode. Part 2 of “Building Basic Visibility Online” for your business sees Kevin and George cover how to decide which channels are the b...

When Kevin signed on to do the editing for the podcast, he wasn’t expecting it to affect his relationship with his fiance. Fast forward a few months, and all he can hear is ums and uhs from his partner, as well as George and himself! But for the most part it is just about keeping the podcast on track with the editing! It’s another short episode packed with great frameworks and ideas on how to grow...

George is sharing tips to find love on dating apps. Or at least get some matches at all! Who knew the principles for finding your dream customers are so similar to those for finding love in the modern world of dating?! It’s all about using what we talked about last episode (getting into the heads of your dream customers and speaking their language) to then find where they already are online and jo...

Kev’s not going on a picnic, even if it’s the only way he’s getting social contact during a pandemic. George tries to string together a segway from this to getting inside the heads of your customers. While we might not be the best at segways, we do have a few good ideas about how to understand customers and making sure you’re heard. Episode 11 stays in the Be Ready stage of our 5 Be’s. We talk abo...

Things should be sounding crispy this week! At least to us anyway! Kev’s been able to kick a nagging ear infection and George has a new microphone and headphone setup for recording. George is even adding a digital gripes segment! We’re continuing the journey of getting the basics right for your B2B SME. This week look at how to define and document your dream customers. It’s a crucial step that is...

We’re looking at how to actually start building a powerful brand for your business in this week’s episode. But first, find out how Kev’s telling George subtly to zip it! Ah at least our lame jokes crack each other up :’) This week we start by talking about why a powerful brand and story around that brand is more important for B2B businesses than B2C. And also a few quick exercises and frameworks t...

Kev has finally recovered from a rough week in the trenches with a double ear infection. Sadly it means hearing George’s voice again.. And just in time for us to round out the conversation on Be The Best, the final section and the end of our summary episodes of each stage of The B2B Playbook framework! It’s a great episode, packed with more tactics and hacks to get your B2B SME purring along! Link...

In this week’s episode, we explain why it’s all about entertaining George…I then grill him about what he really knows from a customer perspective! All jokes aside, we do cover some amazing ideas big players are using for success. Which you can use today too! With so many great things to cover in the summary of the last stage of the 5 Be’s, we’ve had to split “Be The Best” at B2B Marketing in 2! So...

Keeping George in line is never easy! If he had his way, this episode would be more about fifty shades of grey and blindfolds than marketing. Thankfully we squeezed in a few tips about how to get the most bang for your buck out of your digital marketing for B2B businesses as well! Links to things discussed during the episode: Good To Great - by Jim Collins The 4 Hour Work Week - by Tim Ferriss Tri...

We’re really getting into the flow now. George upgraded his fort and Kev’s on Salmon for dinner! And we’re also chatting about Stage 3: Be Seen. How to amplify your efforts and really leverage free and paid channels to get your helpful content out there and to the right people! We’ll give you a simple way to look at online channels, so you know which to go after first! Links to things discussed du...

George got a new mic! Can you hear the difference? Is it better for your ears?! This week, we’re looking at how to “Be Helpful”. This is where you really start to show your expertise online! It could possibly be the most important step in growing your B2B business online. Afraid of putting trade secrets out there? Not sure if you have anything worthwhile to contribute to an already noisy space? We...

We’re finally starting to show some personality! It’s harder than you think when you’re just talking to a screen with your podcast co-host who’s internet is lagging! This week, we dive into what’s entailed in “Being Ready” to promote your B2B small and medium sized business successfully online. We know you have questions like how do you build your brand, know your audience, dream 100 and how to ge...

Back for a second week? Thanks so much! We’re sure your time investment with our podcast will return you in spades in your business revenue! This week we give you the mountain top view of the whole playbook for selling business to business online. What’s The 5 Be’s? How to utilise that to grow your business online? How do you even do digital marketing, and for a B2B small business? We’ll answer th...