Tim Jones - That B Corp Bloke
The B Better Podcast
Helping You Go B Corp & Beyond. Tim Jones is That B Corp Bloke and global expert on all things B Corp and business for good. In this podcast, he connects with other Certified B Corps, aspiring B Corps and other aligned individuals to help you understand the what, why and how of B Corp Certification.
Author
Tim Jones - That B Corp Bloke
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Podcast website
Latest episode
Oct 20, 2025
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Episodes
#15 Let's Talk B Corps 01.02.2021 49:20
In this episode, I was lucky enough to be interviewed by Steven Moe from Seeds - Talking purpose . Steven interviews people who are living with purpose and having a positive impact in our world and has amassed a truly huge amount of content - do go and check out his work! In this chat, we talk about what it takes to leave working in the corporate world behind, what B Corps actually are and t...
#14 Creating a Life True to Yourself 25.01.2021 34:18
In this interview, I was lucky enough to be interviewed by Broc Edwards from Imperfect Action! Broc has a crazy-big vision. He in on a mission to help transform lives, one step, one action at a time. He loves the intersection of humans and business and is driven to play bigger, do better, and move the world. In this episode, I discuss getting beyond the “Instagram-Fabulous” daily assaul...
#13 How B Corps Can Help You Live and Work with Purpose and Meaning 18.01.2021 27:17
I was lucky enough to be interviewed by CEO Meryl Johnston of Bean Ninjas podcast where we discussed being a B Corp Ambassador, how my past roles led me to this position, and how B Corps are helping create a fairer, greener, more positive future. Tune in to learn what’s involved in becoming a B Corp and my journey to run a purpose fuelled business. Looking for more purpose relate...
#12 Kaupapa Led Organisations? 08.10.2020 1:00:41
How can organisations ensure their kaupapa is aligned with the interests of their stakeholders, their employees, whānau, customers, and investors, and vice versa? Well, that's what we discussed on this panel event hosted by BERL where the kōrero was with Traci Houpapa MNZM JP CFInstD , Louise Aitken and me. We had a cracking chat on kaupapa-led organisations, the connection between business object...
#11 Purposeful optimism with Samuel Mann from Otago 24.05.2020 59:33
In this episode, I was lucky enough to be interviewed by Samuel Mann from Sustainable Lens. What's that I hear you cry?! Imagine you had a pair of glasses that had a sustainability mode. This mode meant that you looked at the world through a “sustainable lens”. What would you see? These lenses wouldn’t merely be green-tinted glasses like the ones from the Emerald City...
#10 The Renaissance Could Be De-Centrally Live Streamed... 18.04.2020 1:14:33
They always said the revolution wouldn't be televised but perhaps the new Renaissance could be de-centrally live streamed. That is what this weeks guest is working towards. Rieke Cordon is all about creating a regenerative and financially rewarding solution for the current systemic crises by merging financial and social technology with blockchain capability! And he's got there by a pretty in...
#9 Purpose In pandemic? The Dr is in the house and purpose is the cure! 04.04.2020 52:06
Zach Mercurio is one of my purpose herios! Or should I say Dr Zach as he has earned a PhD in Organizational Learning, Performance, and Change at Colorado State University in Fort Collins, CO where he also serves as a researcher and Adjunct Professor. He's an organisation and leadership development specialist, bestselling author of “The Invisible Leader,” strategist and keynote speaker. Over...
#8 Danny Pritchard's Soul Searching Purpose Journey 19.03.2020 1:02:44
Danny Pritchard is the co-founder of B Corp Duffle & Co and most recently has started a new impact organisation called Bring On Monday. He's also a bloody good rooster doing heaps of good mahi (work). In this episode, we cover off his journey to purpose and the sliding door moment that led to that, and the importance of isolation, self-reflection and the desire for personal growth in the pursu...
#7 Addiction V Purpose? 14.03.2020 1:03:54
In this episode, I talk to Anna Christophorou from Odyssey House in Christchurch . Anna is an amazing human doing great work for some of the most vulnerable people in our community - people with addiction. Our conversation starts with unpacking purpose for Anna and the foundations for that in her life. Beyond that though we talk over the key influences that lead to addiction and how complex and mu...
#6 Do Good Better with Emily Mason 21.02.2020 53:04
Emily Mason describes herself as a recovering public servant who is now focused on how we can do good better. After many years working in various government type entities, Emily increasingly realised the power of data to better inform policy to create better outcomes for more people. That culminated in her creating Impact Lab , a portfolio of tools that calculate the good you do and Fr...
#5 Going deep to FEELREEL with Andy Swindler. 04.02.2020 1:05:33
Andy spent 17 years building technology to help businesses guide their own success. Until after a relationship break-up he had a good look at his life and what was and wasn't working for him. This led him to a journey of self-reflection about what it means to be human individually and collectively. Through that process, he realised that there could be more to life and decided to go in pursuit of m...
#4 Catherine Van Der Meulen - THE Entrepreneurial Woman With Purpose! 28.01.2020 1:07:26
WOW! Would you walk away from a multimillion-dollar family business and an industry that had shaped your life because you felt a lack of values alignment? I thought it would be hard to beat a conversation with Michelle Sharp on purpose but Catherine has just supercharged this podcast! In this conversation, we got really deep in exploring what purpose is but most importantly what purpose ISN'T! Lis...
#3 Michelle Sharp on purpose and B Corp. 17.01.2020 27:10
Michelle Sharp ! Where to start! She is best known for her role as Chief Executive of Christchurch-based impact organisation Kilmarnock Enterprises . Together with the incredible team, she took them on a journey of transformational change, transitioning Kilmarnock from a charity-based model to one of New Zealand’s leading social enterprises. Prior to that, she spent over one and a half...
#2 Tim is interviewed by Ian Harvey on finding his purpose and B Corp 17.01.2020 1:12:14
I've been called a lot of things over the years, but I'll take being called an "interesting bastard" by the "good bastard" that is Ian Harvey, the esteemed founder Collective Intelligence NZ. For those not living in New Zealand or Australia, those are actually terms of endearment 😂- right Harv? In this conversation with Harv we unpacked a bit of my life journey, and how I ended up in Aotearoa....
#1 Ready to go in pursuit of purpose? 17.01.2020 1:01:29
Since the dawn of civilisation, there is an idea that has been known to us and yet we have never really fully integrated it successfully into any society. That is the idea of living a life of purpose. Since we started recording ideas and philosophies we have known that purpose is the key to the best life you can live. But right now could be the best possible time in all of history to finally make...
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