The Avalanche Podcast

Send us Fan Mail In this episode, we give you a little history lesson on the evolution of marketing. Today, marketing is all about customer-centricity and the constant flow of communication. We talk about common misconceptions and mistakes in how many companies approach marketing and how you can be more effective in your approach.  Get these lessons sent straight to your inbox by subscribing to th...

Send us Fan Mail Ever wonder what it's like to run a business with your spouse? We're spilling the tea on how it works for us!  We are a classic Visionary/Integrator duo, and understanding the concept of Rocketfuel has been integral in figuring out our roles within the company.  As for running a business with your spouse? It's a lot like marriage! As a bonus in this episode, you wil...

Send us Fan Mail Have you ever felt like your business needed to be doing content marketing but had no idea where to start? In this episode, we're sharing the Avalanche Creative approach to developing a content strategy for producing effective content that will drive traffic to your website. Pie analogies are involved. Get these lessons sent straight to your inbox by subscribing to the Avalan...

Send us Fan Mail After having to indefinitely postpone a big vacation and a weekend getaway during the COVID-19 lockdown, we finally reached our breaking point and took a Wednesday off to turn off our notifications and get out of the house. We felt like brand new people! In this episode, we reflect on the importance of taking time off and the value of physically stepping away from the day to day a...

Send us Fan Mail In this interview with Local First of West Michigan's Kathleen Roark, we talk about our love for local businesses and how they impact our great community. Local First is the third-largest organization of its kind in the country, and Kathleen shares some great statistics about the impact that spending your dollars in locally owned businesses can have on your community.  She al...

Send us Fan Mail In this episode, we interview one of the Avalanche Creative team members about his story, how he ended up working in SEO, and some of the unique industries he's worked in. From selling nutraceuticals on Twitter to figuring out how to sell products in the highly restricted cannabis industry.  Learn about Brady and pick up some great SEO tips along the way! Get these lessons se...

Send us Fan Mail We spent much of our early twenties getting our finances in order - sticking to a budget, paying off our debt, growing an emergency fund, and all that work set us up to be able to become full-time entrepreneurs with confidence. We have built the behavioral habits to manage our money well and the tangible assets to protect us during economic downturns (like maybe, I don't know...

Send us Fan Mail If you're missing travel as much as we are during this pandemic, take a stroll down memory lane with us as we reminisce about our 2-week trip to Italy and Greece in 2018. It was simultaneously an incredible experience and an almost comical series of unfortunate events! We dealt with every travel delay/cancellation/change in the book from planes to trains to automobiles to boa...

Send us Fan Mail You might have a great idea, an awesome skill, or an innovative product...but you can't turn any of those things until a business until you figure out how to get people to give you money. If you're wondering how to tangibly take your concept and turn it into cold, hard cash, this is the episode for you. We're walking through some practical tips for how to find custo...

Send us Fan Mail We're getting real about what it's like to navigate a small business through this crazy time. The economy has come to a screeching halt, and here in Michigan, we've been living in quarantine for about 7 weeks now with a few left to go (at least). Running a business during this time is scary and stressful, but there have been some great silver linings, too. We want t...

Send us Fan Mail In this episode, we're giving away all of our best tried and true tips and tricks on how to travel for cheap or even free! As a "points hobbyist" herself, Rayanne has scored many amazing discounts through credit card points, loyalty accounts, vouchers, and other hacks. We're sharing what we've actually done to score free vacations! Blog Post: https://budge...

Send us Fan Mail The only way to truly learn how to run a business is to do it. In this episode, we discuss why experience is so valuable. You can't skip past the tough stuff, and learning through failure, mistakes, and experience is incredibly valuable to you, your business, your customers, and your team. We offer some perspective on why you might be undervaluing (or overvaluing) what you ha...

Send us Fan Mail In the first ever Avalanche Podcast interview, we chat with Karlo and Filip Zadro of Nicholas Creative. We share an office with them and have partnered on countless projects. Learn about them, what they do, and their journey to entrepreneurship.  If you're looking for a new website, check out https://nicholascreative.com/   Get these lessons sent straight to your inbox by sub...

Send us Fan Mail Creating systems and processes is Rayanne's sweet spot, and it has changed the game for Avalanche Creative. In this episode, we talk about why we love them, how they've helped us, and where to start. If you're the fly-by-the-seat-of-your-pants, spontaneous type, let us make you a converted believer! Bonus: You get a glimpse into the real-life musical we're livi...

Send us Fan Mail If you want to know exactly how Avalanche Creative optimizes our clients' websites to increase inbound leads, this is the episode for you. We walk through an overview of our entire step by step process.  What we talk about project set up SEO audit keyword research sitemap planning competitive analysis content planning, creation, and promotion strategy & reporting SEM Rush...

Send us Fan Mail As soon as we mention that we spent time teaching English in Taiwan, people always have a lot of questions! So we figured we'd capture the whole experience in a podcast in case you're curious or are thinking about doing it yourself. We walk you through all the details from how we got the idea to how we found jobs to what our daily life was like.  Things we talk about in...

Send us Fan Mail This is a workshop-style, step by step guide to creating a budget, setting and reaching financial goals, and eliminating money worries for good! We walk you through the process we used to pay off our student loans, buy a house with a 20% down payment and emergency fund, and go from struggling with money to crushing goals. Print out the PDF linked below, and let's get to work!...

Send us Fan Mail If you find yourself with extra time on your hands during the COVID-19 quarantine and are looking to create a new income stream, pull that "someday" idea off the shelf and start that side hustle! In this episode, we share our experience on starting a business as a side hustle, knowing when to take the leap to make it your full-time gig, and when to grow your team.  Sign...

Send us Fan Mail SEO is what we know best! In this episode, we give you an overview of how to think like Google and three tips on how to improve your business's search rankings. If you've never heard of Search Engine Optimization before or simply don't know where to start, this episode is for you! Get these lessons sent straight to your inbox by subscribing to the Avalanche Newslett...

Send us Fan Mail We may not be experts in life, but we've learned a few things in our first few decades. In this episode, we share the top 4 things that have gotten us to where we are today.  Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

Send us Fan Mail Get the quick and dirty rundown of who we are and how we got to where we're at today. If you're wondering why the heck we think we have anything worth sharing, this is our story. We're just a couple of crazy kids trying to run a business and a life and have a few good laughs doing it. We love entrepreneurship, travel, adventure, budgeting and personal finance, each...