The Automotive Advantage

Business EN ↓ 32 episodes

Grow your business and get smarter in just one hour. Join the go-to newsletter for automotive industry insiders looking to up their marketing game, build their brand, make smart investments, and grow their business.

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The Automotive Advantage

Episodes

Adapt or Die: Why Your Automotive Shop Is Losing Customers in 2025 15.08.2025 59:33

Welcome to Episode 006 of The Automotive Advantage with Justin Cesler (Driveline Studios) and Dr. Jamie Meyer (6757 Consulting). This one hits different. After a powerful dinner with an aftermarket veteran, we pause our usual format and dive straight into the truth: the automotive aftermarket has changed... radically. Print ads, racing credentials, and phone calls aren't enough anymore. Custom...

Kurt Johnson on Track Prep, Drag Strip Secrets & the Future of Racing | Automotive Advantage EP008 14.08.2025 1:07:52

What does it take to turn a city street into a world-class drag strip? Kurt Johnson, owner of Total Venue Concepts and the man behind some of the best racing surfaces in the world, joins us for a deep dive into track prep, drag strip operations, and the state of drag racing today. From the evolution of traction compound and “rubber stretch” science, to the business realities of running a successfu...

From Street Racing to $600K Months: Justin Keith’s Boldest Move Yet 07.08.2025 1:16:34

Justin Keith went from street racing in Kansas City to building a multi-million dollar brand that spans performance shops, massive racing events, and viral YouTube content. In this episode of The Automotive Advantage , Justin Cesler and Dr. Jamie Meyer sit down with Justin to unpack how he's grown Killer Performance and now reimagines automotive events with RPM Revival. Topics covered: 80% of...

The Truth About Hot Rod’s Future, AI, and What’s Really Hot in the Car World – Mike Galimi Tells All 30.07.2025 46:54

Is print dead? Are kids really done with cars? Or are we living in the greatest era the car world has ever seen? In Episode 005 of The Automotive Advantage , Justin Cesler (Founder, Driveline Studios) and Dr. Jamie Meyer (6757 Consulting) sit down with Mike Galimi , Network Director of Hot Rod, to talk about the state of the media, the revival of project builds, why 80s and 90s cars are surging,...

Auto Biz Shake-Up: $1K Payments, AI Race Teams, & Car-Show Power Moves | Automotive Advantage EP 003 17.07.2025 1:19:46

Sky-high car payments… EV growth hitting a wall… the aftermarket off 25 percent. In this week’s Automotive Advantage we unpack what all that really means for builders, brands, and everyday enthusiasts and then show you where the hidden opportunities lie. Why watch? • Action-ready marketing tips you can steal today • Honest industry stats you won’t see in press releases • Step-by-step AI demos that...

10 Proven Ways to Make Big Money in the Auto Industry | The Automotive Advantage EP 002 11.07.2025 58:24

Ready to turn your passion for cars into serious profit? In Episode 2 of The Automotive Advantage, Dr. Jamie Meyer and Justin Cesler break down ten revenue-generating opportunities you can launch right now, from AI-driven marketing services to niche events, car storage, and more! What you’ll learn in under an hour:How to spot untapped gaps like reliable video production, HubSpot CRM setup, and AI...

AI, Dodge SRT’s Comeback & $10 M Trade Show Wins | The Automotive Advantage EP 001 03.07.2025 43:51

Detroit-based marketers Justin and Jamie kick off The Automotive Advantage with a no-fluff, inside-the-industry download you can act on today. Fresh from the inaugural High Performance Expo, where some booths booked $10 million in on-site sales, our team breaks down what’s really moving the needle for aftermarket brands, race shops, and OEMs in 2025.In this episode you’ll learn:Marketing Playbook...