The Auto Repair Marketing Podcast

In 2023 content is still king, but it’s hard to create content that hasn’t already been done by someone else. This keeps a lot of people from creating content. But different people are attracted to different people, and they say the same things in different ways. Maybe you are the person who can get through to someone with your own way of saying something or doing show-and-tell. That’s what this e...

We've got a fantastic panel of guests, including Jimmy Lee and Kent Bullard from The Institute, and Brian and Kim Walker from Shop Marketing Pros to discuss ASTE, the Automotive Service and Technology Expo in Durham, North Carolina. Kim and Brian Walker,  Shop Marketing Pros ,  Auto Repair Marketing Podcast Kent Bullard, COO,  The Institute . Listen to Kent’s other episodes  HE...

The only way to ever have a truly successful business is to manage your money like a professional money manager. I’ve never been great at managing money, but despite that fact I’ve become very good about doing this thing that simply doesn’t come naturally to me, and it’s made an incredible difference in my business. I want you to do the same because I see the impact it has made on my life, my team...

The only way to ever have a truly successful business is to manage your money like a professional money manager. I’ve never been great at managing money, but despite that fact I’ve become very good about doing this thing that simply doesn’t come naturally to me, and it’s made an incredible difference in my business. I want you to do the same because I see the impact it has made on my life, my team...

People tend to think of a company’s brand as their logo, colors, and maybe some fonts. But there’s so much more to a brand. It goes so much deeper than visuals and marketing. That’s what we’re talking about in this episode of The Auto Repair Marketing Podcast. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops The Defi...

How do you know when to use Google Ads vs. when to use Facebook ads? The answer is rather simple but not always obvious. Join Kim and Brian as they explore the various situations when you would use each very effective digital advertising type! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Talking Points The differ...

You may often think about the terms you want your auto repair shop’s Google Ads to display for, but do you ever think about the terms you DON’T want them to display for? Every day shops waste money on irrelevant clicks on their pay-per-click ads. But it doesn’t have to be that way. Listen in to this short episode about the power of negative keywords. Thank you to RepairPal for sponsoring The Auto...

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops . Brian and Kim discuss upcoming automotive events and conferences in the fall of 2023. They share their excitement about attending these events and highlight the training and networking opportunities they offer....

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops . In this podcast episode, Brian and Kim discuss the benefits of auto repair shops having a podcast. They emphasize the importance of creating a podcast that focuses on topics related to the local community rathe...

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of Shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops . In this podcast episode, Brian and Kim interview Chris Jones, editor of Ratchet & Wrench magazine. They discuss their excitement about the upcoming Ratchet & Wrench Management Conference. Chris shares h...

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops . Are you struggling to align your team and drive marketing success in your business? In this episode of the Auto Repair Marketing Podcast, Brian, Kim, and Tim Stoll, an EOS Implementer, discuss how EOS can help...

The Auto Repair Marketing Podcast features Scott Pelava, founder of the Auto Shop Owners Group (ASOG), who shares his story of how he started the group to help shop owners connect and share their experiences. Scott talks about the challenges he faced when he first started ASOG and how the group quickly grew to almost 7,000 members. He also shares a powerful story about how ASOG saved a shop owner'...

This episode of the Auto Repair Marketing Podcast features guest Steven Fafel from AutoOps, an online scheduling tool that integrates with your shop management software. The discussion revolves around the benefits of a modern and engaging scheduling experience for customers and the importance of creating a frictionless scheduling experience. Auto Ops aims to provide an enhanced scheduling experien...

Brian and Kim talk with Kieran O’Brien, founder of ShopGenie, an AI powered CRM for auto repair. Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops . Introduction and Sponsorship (00:00:01 - 00:00:39) The speakers introduce the podcast and thank the sponsor, Repa...

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim interview Chris Enright, owner of Enright Auto, about his success in using short-form video to build a following for his auto repair shop. Chris shares his process for creating content, his intended audience, and how he deals with haters and negative reviews. He emphasizes the importance of building trust with customers thro...

We recently had the pleasure of attending a customer appreciation event put on by Tim Chakarian of Bommer PHD in Pasadena, CA. Tim did such an amazing job with this event that we had to have him on to talk about it. Listen in to get inspired, and take plenty of notes for your own event! Talking Points What made you want to host this event? This was not your first one. How to plan for an event - co...

More and more privately owned businesses have been the victims of ADA Title III compliance lawsuits than ever before, and a growing number of these lawsuits are due to lack of compliance on the business’ website. It’s more important than ever that your auto repair shop’s website is compliant. Join Brian in this episode to talk about what it means for shop’s website to be ADA compliant. Talking Poi...

Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast.  Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Talking Points This recent trip out west - taught me some things about being connected Our own story of feeling like we were “on an island...

One of our listeners emailed in with the following question. I Always wondered why, when we have another marketing company review and grade our website, it always come out pretty crappy on the scorecard? From loading speed, to keywords, SEO, overall performance etc. I have used Lighthouse and some other things to gauge the performance, but the numbers never seem to match what the other party produ...

One of the biggest complaints we hear from shop owners is they don’t trust the numbers from their CRM. They have good reason for this. In the world of marketing, we refer to the connection of dollars earned to the marketing channels that produced those dollars as “attribution”. This week we talk to Justin Rae, founder of Cinch CRM.  Justin talks with us about attribution and his passion for c...

Marketing can do a lot to bring new leads to your auto repair shop, but it’s up to the people answering the phones to turn them into customers. We’ve seen quite a few times where one of our clients says their marketing isn’t working, but the numbers don’t lie. Their marketing was working but their phone skills were just plain bad. Good marketing with poor phone skills equals wasted money. Our gues...

If you know Kim and Brian, you know we run the wheels off of our motorhome. In usual fashion, we have another big trip coming up, and this time we’re headed to California. In this episode, we don’t even mention marketing. We talk about auto repair shops, but nothing that will help you in your business. This is simply a peek into one of our trips, what we’re doing, and a bit about how we plan our t...

In this world of cancel culture and tech giants that have more money than god, and literally don’t need you - it’s more important than ever to build marketing assets on platforms that you own. In this episode we give examples of ways people have lost marketing opportunities to this real problem, including us, and places you should be investing so that you always have marketing options that will wo...

Incorporating gifting with radical generosity into your auto repair shop can not only create a great relationship with employees and potential customers but also nurture those relationships. Kim is a gifter at heart and in this episode she shares the best and unusual times to gift as well as how to implement gifting into your auto repair shop. Talking Points Employee Gifts Random DoorDash Christma...

You’re growing -a lot, but concerned about losing the company culture you’ve spent so much time, energy, effort, and money on building. In this episode, Kim Walker shares her thoughts, ideas, and strategies being implemented to be super intentional about maintaining company culture. Talking Points Worked hard to define core values, build a team, processes You’re getting great results You’re growin...