The Author's Corner

Just think of all the books we could have written  if only we had time ! Isn't this the oldest excuse in the book? It's time to overcome this and just start writing! In this episode, Robin Colucci interviews author, speaker, and high-performance expert  Steven Griffith  to ask about the ways we can navigate the time aspect when writing a book. Steven talks about the many distraction...

Strategy is key to successful book marketing. Your book has to be so evergreen that it can withstand the test of time. Make your book have a lasting impression on your audience. Learn who your book is for, why you are doing it, and more. Join your host Robin Colucci and her guest Sam Horn  on finding the secret to your book's success. Sam is a bestselling author and the founder/CEO of The Int...

There's nothing more difficult than feeling alone in your writing career. Enter Stephanie Chandler , the Founder and CEO of Nonfiction Authors Association , who firmly believes that nonfiction writers need a community to back them up. Stephanie shares with Robin Colucci how she felt left out in a writer's conference of 300 people. It seemed she was the only one writing about a business book! There...

There are different kinds of conversations. With that, there are relevant ideas for specific topics. How do you share ideas that could be useful for other people? How could you make a difference and make an impact on their lives? Join Robin Colucci in this conversation with  Michael Roderick  on how to create referable brands. Michael is the CEO of  Small Pond Enterprises , which he...

Many authors get held back from pursuing success because it can’t come too soon for them. But achieving long term success comes from thinking strategically and playing the long game. Recognizing how many of her fellow authors are getting trapped in the short-term mindset, world-renowned keynote speaker and author Dorie Clark  addresses this in her upcoming book, The Long Game . Joining Robin...

Getting a book deal can be very exciting, but don't let all the thrill cloud your judgments. Sometimes, they could do you more harm than good. Helping first-time authors navigate the publishing world, Robin Colucci sits down with the founder of  Publish Your Purpose ,  Jenn T. Grace . Publish Your Purpose is an acclaimed hybrid publishing company that gives first-time authors the secrets...

When you’re tying to sell your book on TV, how do you get your message across? What should you say or do to get people to listen? We answer these questions and more as Robin Colucci sits down for an interview with TV host and coach, Suzanne Sena . Suzanne talks about getting your point across and gives a few simple tips to help you make a great impression on TV. Tune in to learn more on getting yo...

Creating a community isn’t just about selling your book. It should also be about creating connections. In this episode, we learn more about the importance of community and connections as Robin Colucci interviews author and community expert Charles Vogl . Charles unpacks and examines community and how building and sustaining one is an important aspect of today’s social norm. Learn more about commun...

For anyone who wants to kick-start their writing career, how do you craft an article that top publications would actually want to buy?  Susan Shapiro  says you have to make it sensational. Write a three-page, double-spaced essay about your darkest, most humiliating secret. Susan is an award-winning writer and professor. Today, she joins Robin Colucci to share a trick she has taught for 2...

One of the biggest book PR myths is that PR is the main driver of book sales. It does raise awareness, but it’s only one piece of the book promotion pie. Robin Colucci’s guest in this episode is Kim Corbin , a Senior Publicist at New World Library. Join Kim and Robin in this conversation about some myths around PR and publishing and the relationship between a publisher's PR department and authors....

Financial empowerment often starts at one place: the value of your products or services. When you value yourself too low, that means a lower chance of profits and financial success. When this happens, you will need to start reimagining pricing and sales if you want to achieve financial freedom. Join our host Robin Colucci as she chats with the founder and President of  The Block Group , ...

The publishing industry is notorious for its low pay and lack of proper representation. For it to see actual growth in today's ever-changing society, a proper DE&I vision must be crafted and put in place. Robin Colucci talks with Carrie Bloxson to discuss publishing challenges in creating diverse teams and releasing materials that shed light on equality and inclusion. They also talk about the...

Are you a writer or a speaker? If you are, what can you do in this time of uncertainty? What new ideas can you write about during this time? Speaking events in front of a packed audience isn't the norm anymore, so how will you adapt? Learn how to generate income in this challenging times with speaker and author  Orvel Ray Wilson . Orvel is the co-author of six of the guerrilla marketing books...

Everyone has a zone of creative genius. It's just a matter of tapping into it and capturing your ideas before they fly away. Robin Colucci's guest today is her good friend, Sam Bennett . Sam is a best-selling author and creator of The Organized Artist Company. In this episode, she and Robin discuss strategies for breaking down your creative blocks, so you can get going with your writing and g...

Are you aiming for marketing success? In today’s episode, Robin’s guest, Don McGrath, creator of the 6- Minute Webinar, shares his secret for how to create powerful, effective messages that move people to action. The 6-Minute Webinar is a technology that generates a webinar script just for you, coupled with an online course to help you implement. With an easy-to-use template that includes an intro...

Trauma is a difficult thing to process and get past. It is something many of us work through every day.  Lisa Danylchuk , the founder of  The Center for Yoga and Trauma Recovery , has written  Yoga for Trauma Recovery  to provide informed and effective treatment for people dealing with trauma. In this episode, she joins Robin Colucci to talk about her book writing process. She...

Storytelling is one of humanity’s oldest means of communication. Unsurprisingly, it is also an effective marketing tool that has the potential to truly captivate – if done correctly. In discussing this powerful idea, Robin Colucci is joined by former spoken word artist and marketing wizard Kylie Slavik . Kylie raps about her start in the poetry scene and her beginnings as a marketing copywriter. Y...

Publishing is no longer a business of selling books, but a business of selling content. That’s how Mark Herschberg sees the industry’s trajectory as he finds himself leading the charge in creating the next wave of innovation in the space. The author of The Career Toolkit , Mark is no stranger to the challenges that authors and publishers alike are facing with the traditional publishing models. Mar...

Authorship challenges come at many difficult levels, requiring a lot of resilience and preparation. But anyone who has the goal to inspire others through books will undoubtedly find success in this industry. Sharing her authorship journey with Robin Colucci is  Edie Raether , who considers her profession in writing a healthy obsession. Edie talks about the problems she faced with the editing...

The problem with the education system is how it leaves many students lost in the real world after they graduate high school. The school has become so distant from what is happening in the real world that it fails to help students fulfill their goals and find their dream job. It is time to take charge of our education system and ensure it serves students the way it should—preparing them for life be...

Regardless if you can write the most extravagant book in the entire world, it will never sell itself without proper marketing strategies in place for you to properly optimize authorship returns. Sitting down with Robin Colucci is author Mike Michalowicz , who started as a self-publisher and eventually found his way to the traditional method, thanks to Penguin. Mike explains how to make yourself an...

There is so much wasted potential and knowledge in this world because of the imposter syndrome. Oftentimes, in our journey towards becoming an author, we reach that point where we start to doubt ourselves and think of retreating. Learn how to move past that and unleash the value you can give to the world. Robin Colucci interviews Dana Pharant , a business performance coach, in this episode. As a f...

Social media has been doing so much to help brands boost their marketing. But just because these platforms have the ability to do so doesn’t mean they’ll be effective most of the time. That is why when you’re on to promoting your book, you need to utilize social media the right way. In this episode, Robin Colucci sits down with Jonathan Jacobs , the founding partner of Digital Natives Group , to c...

In the world of marketing, one of the best ways to maximize profitability when releasing a book is through course creation. It allows you not only to connect with your readers on a deeper level but also to dissect your knowledge into easy-to-digest ideas. But many authors are misled by their desire to simply earn money in this regard, and thus are doomed to fail in both ventures. Sharing the right...

In the world of marketing, one of the best ways to maximize profitability when releasing a book is through course creation. It allows you not only to connect with your readers on a deeper level but also to dissect your knowledge into easy-to-digest ideas. But many authors are misled by their desire to simply earn money in this regard, and thus are doomed to fail in both ventures. Sharing the right...