The Authority Builder Podcast

In this episode, I sit down with my friend and long-time client John Curry...he’s experienced one heck of a “life ambush.” He’s just hit a huge positive milestone...one many people in his situation might not have the strength to make happen. We go deep on overcoming adversity, building a strong mindset, and making progress in the face of serious and very real challenges. I learned a lot from John...

New tactics are just flying by, and you want to keep up… You’re grabbing one tactic after another, but never making any headway. In today’s episode, I’ll show you how to get off the “new tactic” train and use a simple, 3-part framework to determine where you should invest your business development time. Ready? Listen now…

It’s not the most technically competent professional who is successful, it is the professional who makes their competency the most visible.   My guest this week is Charlie Moon. He is an expert in helping professionals develop their businesses by becoming more visible to prospective clients. His techniques allow accountants, engineers, bankers, architects, and others to become more confident and e...

How can you get more out of your service business without investing more time?   It can be difficult to do, but I’m going to show you 3 simple ways you can install leverage into your service business to free up more of your time.   Whether you are looking to use these leverage techniques to create time to invest back into your business, or you are looking to enjoy more time away from work, the ste...

Everyone likes to talk about revenue, but profit is all that really matters.   Profit is what decides your lifestyle.   Profit is what dictates your family’s financial future...   And, profit is what keeps your business growing.   Do you want to start keeping more?   In this episode we’re going to think about profit differently. I’m going to detail for you 3 ways you can begin to create more of it...

What if I told you that most of the marketing tactics you’re doing are a waste of time?   What if you could stop doing 80% of what you’re doing now, AND get even better results?   Interested?   In today’s episode of the podcast, I give you 3 principles to create maximum impact with minimum effort and complication. It’s the ultimate 80/20 for growing any company, and it took me most of the last 25...

Any business can grow and scale in good times.   Can your business thrive and survive through tough times?   John Jantsch has 5 steps for consistent growth that any company can utilize in any business climate. The author of The Ultimate Marketing Engine and Founder of Duct Tape Marketing returns to the show this week to talk about his new book, “hourglass marketing”, and how you can rev your marke...

I often ask our clients… “Who do you want to be a hero to?” But today, my friend and podcast guest, Dan Rogers, says that’s the wrong question.   Dan says it’s better to be a sidekick than a superhero. He’s used that approach to build a highly successful 8-figure firm without a single salesperson.   Today we’re going to unpack Dan’s unique “unsales” approach to selling...one I think you’ll want to...

Ever wonder how a highly successful serial entrepreneur builds companies that are almost guaranteed to succeed?   Today, I interview Mitch Russo who has launched ClientFol.io--a client management tool for coaches. ClientFol.io is Mitch’s fourth company. He sold his first software business for 8-figures. Then partnered with Tony Robbins and Chet Holms to build one of the largest business coaching f...

Jeff Badu has gone from immigrant to entrepreneur before the age of 30. His ventures include financial services, real estate development, and asset management. He joins the podcast this week to talk about his journey from Ghana to Chicago and how you too can create abundance in your business.   As a CPA with clients across the country and around the globe, Jeff has gained important insights into h...

Who are your best clients?   Who do you enjoy working with the most?    What if I told you that you can start replicating those clients with one easy email?    These are exactly the questions my guest this week, Brian Ouellette, is here to answer. Brian is a former financial advisor (while a FA he was the daily TV market commentator for FOX News This Morning in Seattle) and Founder of AskMyAdvisor...

We all think we’re invincible… But just for a moment imagine what would happen to your business if the worst case happened… If you couldn’t go to work, not tomorrow, or next week, or for weeks or months… Got the picture? What would your business look like? Would it still be there when you got back? In the last two episodes, I’ve interviewed my client John Curry who has just lived this out. Except,...

Part two of our conversation with John Curry. When John lost his leg four months ago, he translated his mindset tools from business success to his physical rehabilitation. He also drew upon his talents to become more productive with one leg than most of us could be with two. How? That is what we are talking about on this episode. John shares with us how he kept his business growing and personal li...

No one ever thinks THIS will happen to them… And neither did my client… Until he found himself in the hospital facing gruesome surgery… He was worried about his health, even his life, and what would happen to his business. Have you ever laid awake wondering what would happen if you couldn’t go to work for a week, or a month, or, like my client, for four months? In this episode of the podcast, I in...

This week, I’m bringing back one of my favorite conversations from the podcast… ...my conversation with Steve Sims, author of the bestselling book Bluefishing: The Art of Making Things Happen. Of all of the interviews I’ve done over the last four years, Steve Sims stands out as THE guy who gets big, hairy, impossible things done. Here’s what you’ll discover in this special “rewind” episode of the...

Way back at Episode 65 of the podcast I interviewed Dan Sullivan, creator of The Strategic Coach Program. It’s one of my favorite interviews… We talk about what it means to set your sights on 100x growth in your business. I’d thought 10x before the conversation, but I’d never thought 100x and it will bend your mind. It’s one of the most impactful thinking exercises you can ever do in business. So,...

I could tell he was ready to fire his SEO/website consultant… My client (we’re wrapping up writing his book) was asking what else we could do for him and his frustration with the performance of his website was clear as day. He wanted to hire us to take over his website and “fix it”... Knowing what I know about his business, there isn’t a fix. Does he need a website...sure. Will it ever produce big...

You’ve heard it before… “There’s riches in niches…” This week on the podcast you’re I’ve got a case study in how to pivot into a profitable niche.  I’m talking with my friend and client Davina Frederick, Founder of Wealthy Woman Lawyer and author of the new book The Wealth Woman Lawyer’s Guide to Law Firm Marketing in the Virtual Age . You’re going to see how Davina made the pivot to her profitabl...

If you’ve ever thought about writing your own book to attract clients and grow your business, now is the time to do it and I’m here to explain how. I’ve received lots of questions about the process of writing a lead-generating book. So, in this episode, I’m going to answer them and help you see what a successful book looks like. How long should your book be? How much should you give away? Is there...

The two biggest levers you can use when it comes to growth and marketing aren’t what most people think they are. I’m going to share with you how to juice your growth by focusing on your offer and the economics of acquiring clients. Without these, any marketing tactic you employ will be ineffective. Successful businesses are the ones that can align what they offer with what their clients actually w...

Without business development, there is no business. Obvious, right…? So, why do so many people struggle with biz dev? Most are focusing on the wrong thing...and ignoring what really moves the needle. Today on the podcast, we talk about… Where to focus your attention (there are only 3 things to zero-in on) Why you need to build “marketing assets”  Which three marketing assets are “must haves” The v...

I’m often asked what’s the best kind of book to write to attract clients. Today on the podcast I’m going to give my answer. When deciding to write a book, I believe you first need to determine your goal for the finished product. Do you want to share your knowledge, educate, or transform someone’s thinking? In this episode, I share some ideas on how to craft a book that will attract clients, build...

Today we continue the series I’m doing called The Less I Do The More I Make. This week is a bit of a twist. I’m talking about personal productivity multipliers. I started this process with the goal of a four-day workweek and I have been revamping my process to take me closer to that goal.  On today’s episode, I’ll tell you what I am doing to transform my schedule, make better use of my time, and g...

Setbacks on the journey to freeing up your time can actually lead to more clarity. This week I continue with our series The Less I Do The More I Make . This one is a little uncomfortable. I’m going to talk about some recent roadblocks I hit with my plan to free up my time. I think the first thing to know is setbacks happen. There are times things don’t go as planned and you end up working more tha...

Today, on the Unstoppable CEO Podcast, we have a dynamite interview for you. We’re going to talk about selling in the new world of sales where trust really is the name of the game. We talk to Ari Galper, who is the World’s #1 Authority on Trust-Based Selling. He has been featured in CEO and Forbes. He has a unique approach to sales that I think will resonate. We talk about: Myths in sales Why the...