The Authority Builder Podcast

One of the most painful things any expert or consultant can do is… say no to opportunity. But it must be done. Author and advisor David C. Baker, who’s been featured in the Wall Street Journal, Forbes , and more, explains how doing so will actually make your business more successful (and ensure you enjoy your work even more, too). Building a business based on your expertise requires a unique appro...

Working on projects you love, with people you love working with. That’s the dream of an entrepreneur. But if you don’t market yourself and your services the right way, that goal could be out of reach, says Cindy Schulson.  Cindy specializes in helping coaches and consultants use “heart-centered” marketing to stand out from a crowd of competitors with a compelling message. She offers practical, act...

Here’s a hard truth from my guest, Blair Enns of Win Without Pitching : You’ve probably been undercharging for your services for a very long time. Let’s change that right now. Blair, a sales trainer and pricing expert specializing in helping creative professionals, is revolutionizing the way they – and professional service providers, too – sell their services.   He has techniques for taking back t...

Podcasts are the ideal way to get more leads and customers for your business, says Tom Schwab. Tom, author of Podcast Guest Profits , reveals how to make sure you get in front of the right audience when podcasting… and how to get them to know, like, and trust you. It’s all about getting in on the conversation with your ideal customers, whether it’s on your own podcast or being a guest on somebody...

If you’re an independent professional service provider this is a must-listen, especially if you’re still stuck in the hourly billing trap. Yes, it’s a trap, says my guest Jonathan Stark. One that robs you of time and money.   Jonathan, a former software developer, advocates a value-based pricing model, which leads to better quality work and better client relationships. But getting paid this way re...

As a business owner are you… stressed out? Feel like you don’t have enough time to get things done? Are you not making enough money… and your business’s growth has stalled? Business transformation expert Josh Fonger, who uses the Work the System method, wants to help. What he suggests isn’t glamorous. The tips he reveals in this interview are actually quite simple… but very effective. And they all...

If you’re a consultant or other professional service provider, you have to listen to what Joe Kashurba has to say in this interview. If you want to create a thriving business that brings in 2X, 5X, or 10X what you’re making now, this web designer turned business consultant lays out the road map.  Joe says to find breakthrough growth you need to do two things: take on employees (but not in the trad...

Beware the “Kumbaya” School of workplace and leadership success, says my guest this week, Michael Wenderoth. This executive coach with an international client base offers effective, practical strategies for getting ahead at work or in your own business. Michael says you can do it without being cutthroat and without sacrificing your integrity. These are tactics you definitely haven’t heard before....

Too many entrepreneurs find themselves stuck for two reasons, says Dan Sullivan of Strategic Coach: 1. They don’t trust employees to do meaningful work in their business. 2. They don’t understand how collaborating with “competitors” can be a real game changer. But, says Dan, to grow your business 5 times, 10 times, or even 100 times where it is today, you can’t go it alone. No amount of hard work...

Starting a business from scratch and turning a profit can be challenging enough. Joe Fier, along with business partner Matt Wolfe, go that extra mile. With their online company, Evergreen Profits, they constantly shift their business model – even if they’ve been profitable and successful. The idea is to morph the business to reach a larger audience and bigger, more predictable profits. Discover ho...

The dream of most entrepreneurs is to one day sell their business and then sail off into retirement or another venture with a tidy sum. But unlike financial planner John Chichester, who recently sold his business to a major player in his industry, many face a rude awakening when they put it on the market. They’re unable to get their asking price… sometimes they can’t find a buyer at all. It doesn’...

Entrepreneurs get into business to make money, at least at first. But, says Shaun Buck, as your business grows that usually stops being a motivating factor. Shaun, owner of The Newsletter Pro, shares how he discovered his new “reason why” and how it radically transformed his business. He also outlines how he uses a unique and powerful referral marketing strategy to land his best clients. Be sure t...

The fastest growing workforce these days is a virtual one. And my guests Shannon and Bryan Miles were instrumental in that sea change in the world of work. Employees working from home. Freelancers around the world being hired to collaborate on projects. Entrepreneurs starting “kitchen table” businesses and then hiring folks to work online as needed. With their company, BELAY, Shannon and Bryan hav...

Marketing automation is a buzzword these days. But, says AWeber founder and CEO Tom Kulzer, a lot of companies are going about it all wrong. He should know. Aweber has been a pioneer in this field, along with email marketing, for its 20-year history. Its 120,000+ customers send out 4.5 billion emails every month. Tom shares some best practices, as well as how he overcame the challenges that come w...

Your business is growing steadily. But you’re stressed because you can’t handle the workload… and you’re hesitant to hire someone. My guest this week, Freeeup.com founder Nathan Hirsch, specializes in helping entrepreneurs find the right team to take their company to the next level. Nathan is also the founder of Ecombalance.com which is a monthly bookkeeping service for Ecommerce Sellers/agencies...

Many people think they know what good networking looks like. But Jordan Harbinger maintains that most approach this vital business tool all wrong, don’t do it enough, and don’t have the right goals in mind. Jordan, host of The Jordan Harbinger Show, is an expert in social influence. Over the years, he’s discovered how to form effective business relationships that lead to a financial payoff – often...

If you’ve ever been concerned that your home life suffers because of your business – and who hasn’t – you’ll want to listen in to what Bradley Callow has to say. With his Rich Legacy organization, Bradley specializes in empowering families to not just have better relationships but also ensure that kids avoid the pitfalls of adolescence in today’s world. Bradley’s own troubled past inspired him to...

You can learn. You can study. But only when you take one specific step in your personal development will you see a significant ROI for your efforts. My guest this week, Benjamin Hardy, took that one step and catapulted his business to more than $1 million in revenue – a 10X jump – in just three years. Benjamin, author the new book Willpower Doesn’t Work: Discover the Hidden Keys to Success , is a...

In this episode, you'll discover the three biggest digital marketing trends impacting service businesses. I just returned from Traffic and Conversion Summit, where the entire conference was focused on these three shifts. I've distilled it down to principles you need to apply to your business and explained why they're important. In just 10 minutes, you'll have a high-level game plan for marketing y...

In this episode, I’m excited to announce the release of my new book, The Exponential Network Strategy!   If you’ve ever been frustrated by the amount of time and energy required to “network” and disappointed by the results, this episode (and the book) will help. You’ll discover a new way to create real business relationships that lead to referral opportunities. And, in the episode, I share how to...

What motivates you? What do you really want out of your business… and life? And how are you going to get it? You might think you’ve answered those questions long ago. But Tony Grebmeier knows you can dig deeper and find the real truth. Everybody has trials and tribulations in their career… and at home. Tony, a partner in ShipOffers, an eight-figure supplement business, certainly had his share. But...

Think about what your obituary would say if you died today. For Russ Perry, that exercise was the motivation he needed to make major changes. Russ, founder of Design Pickle and author of new book The Sober Entrepreneur, had addiction issues that threatened to unravel his life. But the way he overcame them - and went on to create breakthrough success - can be a great model for any entrepreneur, esp...

Brad Costanzo is a unique entrepreneur in that rather than starting new businesses…he prefers to help existing businesses be better than they are. Along the way, Brad, host of the Bacon Wrapped Business podcast, has taken his role as a consultant to a whole new level - something that his clients appreciate and has helped him personally leverage some lucrative deals. It all starts with being curiou...

Welcome to EPISODE 50!!!!! This is Episode 50 of The Unstoppable CEO™ Podcast, and it’s a biggie… My guest is Perry Marshall, best selling author of seven books, including The Ultimate Guide to Google Adwords, The Ultimate Guide to Facebook Ads, 80/20 Sales and Marketing. But today, Perry and I are diving into his latest book— Evolution 2.0. Perry’s a brilliant marketer and a disciplined engineer....

The online education space may seem saturated… the opportunity long past. Not so, says my guest Jonathan Cronstedt, president of Kajabi. He maintains that thanks to two recent trends, there is a ready-to-buy audience in just about every niche. A growing market, plus today’s technology, means it’s never been easier for anybody, from any background, to profit from what they know. “JCron” also explai...