Force Management
The Audible-Ready Sales Podcast
The Audible-Ready Sales Podcast is a weekly show featuring B2B sales leaders and revenue-driving executives, who share their best insights on how a focus on sales effectiveness can help companies increase revenue, improve sales margins and gain market share. It’s presented by Force Management, a leader in building company alignment and equipping sales teams with the ability to execute growth strategies at the point of sale. We’ll cover topics like: Sales Leadership, Sales Transformation, Sales Initiative Results, Sales performance, Adoption and Reinforcement, making quota, high-tech sales, ent...
Author
Force Management
Category
Podcast website
Latest episode
Dec 2, 2025
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Episodes
Finding New Problems to Solve with Marty Mercer 17.01.2023 19:13
In today’s difficult sales environment, reeps must ensure that they are aligned with what is most important to their buyers. Force Management Facilitator Marty Mercer walks through ways you may be able to align to a new challenge that your buyers are experiencing, including: Managing disengagement among your customer’s employees. Preparing for sales conversations of a nature different from what yo...
How to Manage Increased Buyer Scrutiny 10.01.2023 27:08
We know you’re dealing with increased buyer scrutiny in your deals. With tighter budgets, your buyers don’t want to purchase a mistake. There’s more people looking at where the company is investing its money and that means as a salesperson you need to be audible-ready to position the value of your solution. In this podcast, Tim Caito shares some advice on how to work early to prepare for common sa...
Action Steps When You Inherit Accounts 03.01.2023 15:45
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Check out the platform here: https://my.ascender.co/Ascender/ One common scenario that all sell...
When Competition Comes Knocking 27.12.2022 16:42
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Check out the platform here: https://my.ascender.co/Ascender/ Competition comes in varied for...
The Outcome Conversation 20.12.2022 22:03
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Check out the platform here: https://my.ascender.co/Ascender / Outcomes are a critical compone...
Key Tips for Your Next Sales Job Interview 13.12.2022 17:19
We’ve fielded numerous questions from reps seeking a new sales role. Some are dissatisfied with their current role, and some feel primed for a new chapter, an opportunity to advance in their career. Whatever the reason, though, there stands one common obstacle: the interview. John Kaplan shares tips for approaching your next sales job interview. He discusses: What sales leaders look for when hirin...
Get Your Deal Questions Answered 07.12.2022 1:16
Join us for our Ascender LIVE Deal Desk Force Management's Patrick McLoughlin will join us to take on your sales execution questions. Walk us through specific scenarios on deals you're this close to closing, dig into your MEDDICC steps on a deal, or get feedback on an approach you're using. Whatever it is you're looking to work on, we can use this session to help. Here's the link to register: htt...
Avoid Getting Overwhelmed with Technical Discussions 06.12.2022 12:06
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Check out the platform here: https://my.ascender.co/Ascender / When selling technical solution...
Taking Ownership of Your Pipeline 29.11.2022 24:28
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content nearly every day on that platform that helps you operate at an elite level. Subscribers also have access to a community and a curriculum where they can earn selling credentials, including a ME...
Go High, Go Low – Adjusting Your Sales Conversation 22.11.2022 14:41
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Check out the platform here: https://my.ascender.co/Ascender / As a seller, you need to commun...
How to Prepare for Next Year 15.11.2022 14:38
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Check out the platform here: https://my.ascender.co/Ascender / As the end of the year approa...
Cold Calling: Moving from Reluctant to Confident w/ Jason Bay 08.11.2022 30:25
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Join our Founders Circle here: https://www.ascender.co / With cold calling, your aim is to tu...
Broadening Your Sales Conversations 01.11.2022 13:40
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Join our Founders Circle here: https://www.ascender.co/ Sellers often find themselves trapped...
Making MEDDICC Work for You 25.10.2022 17:33
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Join our Founders Circle here: https://www.ascender.co/ We often speak about MEDDICC on this sh...
Creating an Outbound Machine - Don't Miss our Webinar This Week! 24.10.2022 1:10
Who couldn't use more qualified leads in the pipeline? John Kaplan joins Jason Bay, CEO of Outbound Squad for a discussion on How to turn Account Executives into prospecting machines (backed by 3+ decades of experience) THIS WEDNESDAY - October 26th | 1pm ET | 10am PT Register Here: https://forc.mx/3VXCLrp
Mastering Outbound with Jason Bay 18.10.2022 31:56
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Join our Founders Circle here: https://www.ascender.co/ Outbound sales is in a state of rapid c...
Breaking Into New Accounts 11.10.2022 17:37
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Join our Founders Circle here: https://www.ascender.co/ Reps like you are always looking for wa...
Interviewing for Your Next Position 04.10.2022 18:16
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Join our Founders Circle here: https://www.ascender.co/ How do you prepare for your next role,...
Enabling the Internal Sell 27.09.2022 10:02
No one can be everywhere at once and sometimes you can’t be in the room where decisions are being made. That’s why it’s so important that your buyer understands the benefits of your solution. In today’s episode, John Kaplan explains how to empower your buyer to be the hero of your sales story. This episode touches on a number of topics, including: Starting your sales story with the end in mind so...
Confidence and Conviction 20.09.2022 10:49
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Join our Founders Circle here: https://www.ascender.co/ People with confidence and conviction t...
The Franchise Mindset 13.09.2022 6:46
Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career. Join our Founders Circle here: https://www.ascender.co/ When it comes to sales planning, we enc...
Influencing Your Customers’ Solution Requirements 06.09.2022 14:41
Solution requirements are a critical component of every deal you sell. These are things that must be in place in order for a buyer to achieve their desired outcomes, and they exist with or without your solution. In today’s episode, John Kaplan explains the importance of recognizing your customer’s solution requirements and what to do with that knowledge. You will learn how to: Bridge the customer’...
Positioning Value in a Tight Economy 30.08.2022 30:04
We’ve done a number of episodes about what to do in a tightening economy and how to overcome economic headwinds. In this episode, we focus specifically on the need to position value early on in the sales process and how doing so can help you in more challenging sales cycles where companies are increasingly reluctant to spend. Force Management Senior Partner Tim Caito gives several helpful pointers...
Selling to Hesitant Customers 23.08.2022 11:47
With the distractions present in today’s world, making an effort to maintain buyer focus is more important than ever. Keeping your customers engaged is particularly crucial during economic downturns, when businesses and individuals alike are hesitant to spend the way they normally would. In this episode, John Kaplan sheds light on how to keep your customers focused when they may be wavering. John...
Putting in the Work: A Special Announcement 16.08.2022 10:27
There is a motor that all great salespeople possess. It comes down to the tenacity they have to do the job well, a focus on their customer’s success and an overall accountability. The great thing about sales is it’s something you can work at. With sales as a profession, we’re often only limited by the amount of work we are able to put in. That’s why Force Management is launching our new product -...
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