The Artificial Intelligence Show

While our Institute focuses on AI in the marketing world, some of the biggest companies in the world are finding AI applications for the business world and our personal lives. Artificial intelligence will be, and already is, embedded in our world. What are the big players working on? Mike and Paul discuss this on this week’s podcast.  This episode kicks off discussing consulting firm Deloitte, who...

This week Paul and Mike talk about three news stories and happenings in the world of artificial intelligence, and they break down their importance to marketers. In a word (or two): buckle up. Well-known marketer Neil Patel recently revealed the results of Google’s latest algorithm updates on sites he owns that have AI-generated copy—and the results weren’t pretty. Patel disclosed that he has “100...

Paul and Mike return, discussing three more hot topics in the world of artificial intelligence. Adobe, along with many other innovators, has been experimenting with Generative AI. It is a transformational technology, one that will accelerate the ways artists brainstorm and explore creative avenues — and make creativity accessible to millions more people. At the same time, like many new technologie...

It was a busy week in the world of artificial intelligence! Mike and Paul are back on The Marketing AI Show to discuss three AI hot topics in the news. They’ll add their take on these developments and what it means for marketers and business leaders—and perhaps with an idea or two on how the Marketing AI Institute could support you. Gartner came out with a report identifying seven technology disru...

This week Paul and Mike talk about three AI stories in the news and add their take on these developments and what it means for marketers and business leaders. On October 4, the White House released what it calls an “AI Bill of Rights,” a document that offers a blueprint of “five principles that should guide the design, use, and deployment of automated systems.” It is not binding in any way, legall...

This is a special, book-launch edition for Marketing Artificial Intelligence: AI, Marketing and the Future of Business, which is available starting June 28, 2022, in audio, digital, and print. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage...and discuss it on this w...

In a survey by IBM, 3,000 CEOs said technological factors were the number one concern for their enterprises over the next two to three years. As a result, 60% say they’re accelerating digital transformation efforts. This should be good news for CMOs. According to research from The CMO Council, the majority of the C-suite says the essential role of a CMO is to be a digital transformation leader. As...

AI has many use cases for the marketing world, and this week Paul Roetzer and Mike Kaput are talking about AI for advertising. From allocating ad budgets to optimization, ad versioning, targeting, copywriting, and more, AI can help advertisers and agencies more than many realize. This episode is the first in a series of AI use cases by marketing discipline, based on chapters of their new book, Mar...

With each day that passes, and each advancement in artificial intelligence language and vision technology, it is becoming more apparent that there will be three types of businesses in every industry: AI Native, AI Emergent, and Obsolete. Paul Roetzer kept running through examples in his mind—retailers, ecommerce shops, marketing agencies, event businesses, media companies, law firms, medical pract...

In this week's episode, Paul and Mike sit down to talk about AI and how we use it at the Marketing AI Institute. With our annual Marketing AI Conference (MAICON) coming up in August, we're currently marketing the event and pushing registrations. But with so many folks in our database, how can we laser focus our efforts? We're using AI and technology to help us predict high priority contacts based...

Paul Roetzer and Mike Kaput discuss AI in the news in this new format for our podcast. Recent breakthroughs in language and vision AI technologies are accelerating innovation and creating increased uncertainty about where the limits of intelligent systems will be in the months and years ahead.  Every career path, business, and industry will be changed by AI. It’s simply a matter of time  And as de...

As part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing and businesses. In this second episode in the series, Paul sits down with Andrea Brimmer, CMO of Ally. Ally, a leading full-scale digital financial services company, is currently using AI-powered technologies for conversationa...

As part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing. In this first episode in the series, Paul sits down with John Dougherty, Chief Marketing Officer at Brighton Jones. John's role spans audience segmentation, automation, branding, digital media, events, messaging, inbound mark...

In this week's episode, show host Paul Roetzer sits down with Cade Metz, technology correspondent for The New York Times, and author of the book Genius Makers: The Mavericks Who Brought AI to Google, Facebook and the World. This special episode took place during MAICON 2021 when Paul and Cade sat down for a fireside chat to discuss the story of AI throughout the past few decades. Cade's book, publ...

In this week's episode, show host Paul Roetzer sits down with Karen Hao, senior AI editor, MIT Technology Review. This special episode took place during MAICON 2021 when Paul and Karen sat down for a fireside chat to discuss responsible AI. In this episode, Paul and Karen explore the ethical development and application of AI. Drawing on her expansive research and writing, Hao offers: An inside loo...

In this week's episode, show host Paul Roetzer, sits down with Britney Muller, Founder of Data Science 101 and former senior SEO scientist with Moz. Britney is a prototype of what we call a next-gen marketer—or someone who understands what is possible with smarter technologies.  In the episode, Muller talks about machine learning from her perspective, and the different tools and resources availabl...

In this episode, Kevin Walsh, Group Product Manager for AI at HubSpot, gives us an inside look at how HubSpot thinks about artificial intelligence, and what customers can be doing to take advantage of AI-powered features within the CRM platform. Show host Paul Roetzer also dives into HubSpot’s point of view on AI, AI applications in the platform that customers can use today to make their marketing...

How can AI enable brands to deliver personalized customer experiences in real-time, so you can increase your revenue, shorten your sales cycle and strengthen your brand? Drift leaders, Maggie and Jordan, discuss how they use AI to achieve all of the above. They also share how Drift (the world's leading conversational marketing and sales platform) thinks about AI, plus how the company is integratin...

We are entering the age of intelligent automation. What does it mean for marketers? How will our jobs evolve? These are just a few of the questions we sought to answer in the 2021 State of Marketing AI Report. We teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the industry.  What we learned is that the industry is on t...

During his interview with show host Paul Roetzer, Harry discusses practical applications of AI that he has worked on and forecasts game-changing innovations coming in the next three to five years. Listen to the whole interview to hear more about: How AI will change our jobs as marketers.  How machines can make us more human.  Why McDonald’s is one of the most innovative brands he’s worked with.  T...

David Meerman Scott digs into the dark side of social media and considers the question: Is Facebook evil? He also shares his thoughts on how AI-powered algorithms are affecting the way we consume news, and what it all means to brands and marketers.

In this episode, we address the burning question that drove our show host, Paul Roetzer, to start exploring AI years ago: Can AI create content? Back in 2015, the answer was generally no. But, so much has changed that impacts journalists, marketers, and the future of business. In this interview with Jeff, we discuss:  How AI can level up your content marketing.  How major advancements in natural l...

In this episode, our main topic is conversational AI. Paul and Christi discuss the prevalence of conversational AI in our everyday lives—from voice search to chatbots and how they affect consumer behavior. She also answers several questions she gets from her marketing peers:  When it comes to voice search, where are the answers pulled from? And how does that affect my brand’s ability to show up? W...

Mathew is regarded as one of the leading minds on the future of marketing. During his interview, Mathew discusses the “Post AI Consumer,” and how AI has already changed the way consumers connect, find things, interface with technology, and make purchasing decisions. Listen to the show to hear more about: How deep fakes can actually be a positive thing.  Shopping on the "edge," and why it’s the nex...

The Artificial Intelligence Show is a weekly podcast hosted by Paul Roetzer and Mike Kaput, two trusted voices helping business and marketing professionals navigate the age of AI. With 2M+ downloads and 200+ episodes, this is where real practitioners come to cut through the noise and figure out what AI actually means for their work, their teams, and their careers. Every week, Paul and Mike break d...