The Art & Soul Show - Photography Podcast for Newborn and Family Photographers

There’s nothing quite like maternity photography. It’s a short time in a mother’s life, and it’s not an experience guaranteed to every woman who wants it. So when the moment finally arrives, being able to celebrate and commemorate this special experience is such an honor for maternity photographers. For Olguta Goddard, it's very personal as well. Like many of her clients, she had a long journ...

When it comes to photographing babies and toddlers, you can never predict exactly how it’s going to go, depending on each babies’ mood and personality. The key is being able to read the emotions from both momma and baby, adjust based on their needs, and always, try to stay patient and calm above all else. Parents will love just about any picture of their sweet bundle of joy, but a peaceful, low-st...

As photographers and entrepreneurs, we have the gift of flexibility and being able to adjust and manage our business in whatever way works best for us. We can either be just another employee in our business, stuck to the whims of wherever the business takes us on any given day, or we can take control and start stepping into the CEO mindset as a business owner and use that flexibility to our advant...

Creating luxurious, glamorous moments for your clients, ones that let them tell their own stories while feeling beautiful and empowered, all comes down to the details. From the first point of contact to feeling comfortable at the photo shoot to the ease in which they get to choose their photos, crafting an experience that makes clients feel like a super-star on the entire journey is what makes a p...

When you first start building a photography business, it’s easy to get busy doing all the things all the time just to keep your business going. But if that’s how you run your business indefinitely, burnout will be waiting for you right around the corner. To build a sustainable business that can support you and grow with you over time, you have to lean into your zone of genius instead by figuring o...

There are plenty of things that can make running your own photography business challenging, but being able to pay yourself a living wage shouldn’t be one of them. Our guest today, Lisa Kirkeberg, has had her own struggles, from spending years just making enough in her business to get by to learning how to manage her mental health diagnosis and her business at the same time.  She’s sharing the tips...

It’s time to stop letting imposter syndrome and self-limiting beliefs get in the way of our amazing businesses! Constantly comparing ourselves and our work to others instead of doing what we love with enthusiasm leaves us stuck in our heads and putting a version of ourselves out into the world that isn’t authentic. In today’s episode, I’m chatting with award-winning artist and photographer Maria A...

Whether you’re a new or seasoned photographer, setting up systems that support your business is key. There are so many tools out there for streamlining, prioritizing, and delegating … It can be overwhelming to know where to start. And easy to bounce back and forth, never settling on a defined process. In today’s episode, I’m chatting with Annemie Tonken, a photographer and business educator who he...

The way you market your photography business, from email and your website to the way you interact with your clients is crucial to growing a sustainable business. The client/photographer relationship starts long before you begin a session, and you can create an unforgettable experience through education, marketing, and nurturing your clients before and even after meeting face to face. Today’s episo...

Whether you’re starting out as a photographer or you’re several years in and looking to grow your business, creating systems that work for you and setting prices that are sustainable can be transformative to your business.  Today’s episode is a compilation of some of my favorite pieces of advice on systems, pricing, and profitability from previous guests Ang McCabe, Annemie Tonken, Colie James, Ja...

A great website should do more than look pretty. It should help you attract and convert your ideal clients, without driving you crazy in the design and maintenance processes. And while the design is important, your website strategy is about a lot more than looks. In fact, planning your site strategy starts long before you ever open a site builder. In today’s episode, I’m chatting with Showit websi...

When you’re passionate about a lot of things, you might sometimes have the feeling that you should just pick something already. That you can’t have multiple passions, that you can’t pivot in your career, that it’s better to just pick a path than to be truly happy. But that’s the opposite of a growth mindset! These limiting beliefs often keep you from fully embracing your passions and from having t...

Digital marketing is a powerful tool for your business. So powerful that the ins and outs of making it happen can feel overwhelming and complicated. Putting yourself and your services out into the world in the most effective way doesn’t necessarily mean that you have to be a marketing expert.  But understanding some user-friendly and easy ways to implement SEO marketing strategies into your busine...

Sometimes, the thing getting in your way… is you. Your mindset can be the difference between a business you love and one you resent. And in order to improve your mindset, you have to reconstruct your thoughts about yourself and your business. In this episode, I chat with Johl Dunn, a mindset coach who helps photographers overcome their mindset blocks to build profitable, sustainable businesses. Jo...

It’s easy to get caught in the neverending cycle of scheduling, shooting, editing, repeat. While these tasks are important, this cycle can lead to burnout and overwhelm, causing you to lose sight of your passion for your craft. So how do you break the cycle and build a business you love? In this episode, I chat with Sabrina Gebhardt, a business coach who helps fellow photographers minimize overwhe...

It might seem like your images sell themselves, but there’s a lot going on behind the scenes, not the least of which is your website copy. Even strong writers can struggle with copy. But once you understand your audience and your own voice, you’ll be able to connect with your readers and gently guide them to become clients. In this episode, I chat with copywriter and owner of Green Chair Stories R...

The connection between a photographer and their subject is never more important than when you’re shooting senior portraits. Not only are they at a pivotal moment in their lives, but many of them struggle with self-confidence and body image. If you can dig deep into their personalities and then show them their own beauty through your images, you can truly change lives. In this episode, I chat with...

Running a business looks different for everyone. And when you’re a business owner and mother, you have to get creative to balance work and life. However you find your flow, what matters most is that you let your passion–for your work and your family–drive your creativity. In this episode, I chat with mother of two and family photographer Shannon Smith about how she creates flow to integrate her wo...

One of the hardest things for a professional photographer to do is raise their prices. But why is that? We get so caught up in charging according to our self-worth instead of charging for the value our clients see in the photography experience. Once you make that mindset shift, selling and scaling becomes so much easier. In this episode, I chat with coach, speaker, and author Megan DiPeiro about s...

Are you a photographer who feels uncomfortable on the other side of the camera? It’s a bit of a cliche, but it’s true: Many photographers struggle showing up in their own businesses, especially in photos. But your personality is what sets you apart, and showing it off is key to attracting the kinds of clients you’ve been dreaming of. In this episode, I chat with brand photographer and marketing st...

Should you niche down or generalize? There’s a lot of pressure for photographers to choose one area of interest. But just because you’ve found your passion doesn't mean you can’t be multipassionate! It’s totally possible (and honestly, preferable) to diversify your income, build up your passive income streams and create a well-rounded business. In this episode, I’m chatting with coach and pho...

Whether you’re brand new to photography or you’ve been in business for years, you’re probably familiar with feeling overwhelmed during busy seasons. The solution, as we’ve been told a thousand times, is to take a step back. But how do you slow down and press pause when you’re working 24/7? In this episode, I’m chatting with coach and photographer Krista Marie about finding balance and alignment in...

After a birth, all eyes are on the new baby. You take tons of pictures, make tons of memories, and try to soak up each moment before it passes. But as a baby grows, mom is also undergoing a life changing transformation, one that’s just as deserving of attention and documentation. In this episode, I’m chatting with motherhood photographer Brittany Grubbs about capturing the natural beauty of the mo...

If you’re anything like me, your first subjects were your own children. But eventually, those squishy babies become stone-faced teens, and it becomes more and more difficult to capture moments in your everyday life. So how do you stay inspired as your children (and your clients) grow up? In this episode, I’m chatting with family photographer Shalonda Chaddock of Chubby Cheek Photography about embr...