Diego Weber

The Art of Selling Wine

Arts EN ↓ 39 episodes

The Art of Selling Wine explores brand success in a global wine industry. This podcast is for wine professionals and professional wine nerds.https://theartofsellingwine.comhttps://weinverkauft.com

Be sure to visit the podcast's website and support the creator: theartofsellingwine.com

Author

Diego Weber

Episodes

[16] Export manager Eva Jung on business of Bordeaux winery and négociant Cheval Quancard 30.06.2022 1:53:02

Eva Jung from Bordeaux is export manager for winery and négociant Cheval Canquard . In this episode, Eva introduces Diego to the négociant business, explains their product design and wine branding and explores the domestic and export market for her company.

[15] Regional wine marketing with global reach: Stéphanie Barral on École du vin de Bordeaux 23.06.2022 51:39

As head of École du vin de Bordeaux , Stéphanie Barral is responsible for worldwide Bordeaux wine education. In this episode, she shows the impact of the Bordeaux wine ambassador concept as a successful strategy for regional marketing with global reach, that deserves taking a closer look at.

[13] François-Thomas Bon from CIVB on sustainable Bordeaux wines and Château La Grâce Fonrazade 09.06.2022 2:26:20

François-Thomas Bon owns Château La Grâce Fonrazade in Saint-Emillion and is president of the technical commission at CIVB . In this episode, he explores environmental issues with wine growing in Bordeaux and feasible solutions while enjoying his Grand Cru wines with Diego.

[12] Philippe Casteja on the Union des Grands Crus Classés 1855 in Bordeaux 02.06.2022 53:20

Philippe Casteja is president of Union des Grand Cru Classés in Bordeaux and owns several Châteaus. In this podcast, he talks about the celebration of great wine, the en primeur campaign and his role as wine producer and négociant. Also, he discusses the significance of staging wine properly.

[11] Alexandre Abellan from Vitisphere on wine market trends & politics in Bordeaux 26.05.2022 59:37

Alexandre Abellan, editor in-chief of  Vitisphere , introduces us to hot topics and controversies around wine growing politics and policies in Bordeaux and France. He and Diego also discuss the future of wine fairs and wine market trends. Vitisphere helps spread this podcast as french media partner.

[9] Christophe Chateau on regional wine marketing and image, the CIVB & Bordeaux.com 12.05.2022 56:06

Christophe Chateau is director of communication at the Bordeaux wine growers association CIVB . In this podcast, he compares the historical and today's image of Bordeaux concerning classical and emerging wine styles and the growing sustainabilty efforts in the wine industry.

[8] Torben Endrici on Cantina Endrizzi and new customers for Italian wine 05.05.2022 45:46

Torben Endrici belongs to the new generation of winemakers at Cantina Endrizzi . In this episode, he explores business opportunities and customer acquisition for Italian wineries in Germany, Endrizzi's product development and his personal story entering the family winery.

[7] Pauline Lapierre on spin-off brands & Entre-Deux-Mers wine styles at Château Haut-Rian 28.04.2022 2:02:24

Pauline Lapierre runs two wine brands in Entre-Deux-Mers, Bordeaux: Château Haut-Rian and Les Vignes de Coulous . In this Podcast, she talks to Diego about changing wine styles, size ratios of wineries in Bordeaux, organic wine and female wine business.

[6] IVES openscience: cutting edge wine research with Julien Dumercq 21.04.2022 1:32:11

IVES, the International Viticulture & Enology Society , publishes cutting edge global wine related research. In cooperation with Diego, host of The Art of Selling Wine podcast, IVES executive manager Julien Dumercq announces a monthly science communication podcast for wine professionals. https://ives-openscience.eu/ https://oeno-one.eu/ https://ives-technicalreviews.eu/ https://ives-openscienc...

[5]How to amaze wine tourists with Elodie Jouannel 14.04.2022 1:10:57

In this episode Elodie Jouannel, founder of  bordeauxwithelodie shares her wine tourism experience with Diego. Specialized on wine tours, she offers practical tips on how to serve wine tourists best and cooperate with tour guides that wine growers can apply all over the world.

[4] Grasping Bordeaux with Pierro from Aux Quatre Coins Du Vin wine bar 11.04.2022 1:33:06

Diegos Venture through Bordeaux, started at the famous wine bar  Aux Quatre Coins Du Vin . Bar Manager Pierro did his best to help him understand the area, the wines and the unique market for Bordeaux a bit better. Many of the following interviews will deepen the Topics, mentioned in this episode, so stay tuned! Sponsors of the Bordeaux series: Wein.plus (Early acces for members to new Episod...

[3] Exploring Bordeaux wine business in an Eura Mobil Activa one 690 VB mobile home camper van 11.04.2022 30:41

Eura Mobil enabled the Trip to Bordeaux by sponsoring a mobile home for one month! They gave us an Activa One 690 VB and in this episode we describe our experience with the camper van, doing home office on the road.

[2] Ukraine's emerging wine sector before the war with Jenia Nikolaichuk 09.04.2022 1:14:28

Today, Jenia and her staff create Molotov Cocktails from empty wine bottles in Kiev. Last summer, we recorded this interview about the—at that time—emerging domestic wine sector in Ukraine. We live in crazy times. I hope this helps more people to raise their voice against war and for a severe and brave European reaction. Petition: http://openpetition.de/eu4ukraine

This is The Art of Selling Wine! 08.04.2022 8:54

TAoSW launches in November 2021. Here you'll hear about amazing wine brands and how they got created. We explore the delicacies of ideal influencer marketing for winemakers, strategic positioning, generation of new customers and so much more. Follow now for more wine industry insights! Subscribe to the TAoSW Newsletter here Check out the German Podcast WEIN verkauft! on Spotify or on APPLE Podcast...