The Art Marketing Podcast

This pandemic has advanced the adoption of technology that otherwise would have taken 10+ years to become mainstream. The result? A full blown online art market. If you haven't moved your art business online yet, you're going to start falling behind.  Where to go from here? What are the next steps? How can you learn more? Want to join Patrick for a live webinar? He hosts one every Monday, Wednesda...

"Eat your own dogfood." What does it mean and why is it so important in business? Supposedly originating from Microsoft in the 19080's, the premise behind "eat your own dogfood" is simple... You have to use the product that you are selling to your customers, because if it's not good enough for you to use it's definitely not good enough for your customers to use. Want to join Patrick for a live web...

So the pandemic is back. Now what? In this episode, Nick and Pat talk about what this means for art businesses. Here's the bottom line: nothing is opening soon. So, if you haven't already moved over to the new business model of selling your art directly, if you aren't executing on the tactics that are working really well right now and that are resulting in Black Friday sales numbers for our member...

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar We're going to talk today about 25 year old photographer, Jonah Allen, who sold $35,000 worth of art last month.

In this episode, Nick and Pat explain what merchandising is, what it's significance is in business, and why merchandising is mandatory if you want to grow a successful art business. Where to go from here? What are the next steps? How can you learn more? Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar All the latest and gre...

The biggest art-selling time of the year is the 4th quarter (October, November, December), and it's only 3 months away. Most artists and photographers will make 50%+ of their yearly sales during this time, so it's absolutely critical to be prepared so you don't miss out. What can you do to position yourself to take advantage of the 4th quarter this year? Find out in today's episode what our most s...

In today's episode we talk about focusing on success and what it means – mainly customer success. We're going to talk about it from the context of Art Storefronts and then in the context of artists themselves. It's really profound and super important. Art Storefronts' main focus is customer success. We start with customer success and build a product from that. It's a completely different mentality...

The Pandemic Re-Surging. What does this really mean for artists and photographers? What is the point here? The point is, this thing isn't going away anytime soon. Every photographer and artist already learned, if you were hurt by the lock downs you had the wrong strategy for your business. As a business owner, you can go direct or indirect. Indirect is when you sell through 3rd parties, but 100% o...

Why owning your own distribution channels and customers (selling direct) is the ONLY way to make consistent sales and grow your art business long-term. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we ar...

Most photographers and artists think the only way to sell art is through 3rd parties, like galleries, and this is what causes the starving artist problem. The right art business strategy starts with focusing on building a direct art business. A direct business is when you are doing your own direct marketing, your own direct sales, you own your customer list, you make the most money from your artwo...

When you're just starting out as a fine artist or photographer, the big question is: "will my work sell?" Is it worth buying? Is there a market out there? If you're in this position, don't sit on these questions for months. We have a strategy that gets you the answers in a few days flat. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.t...

There is a major tendency for photographer and artists to over-analyze their businesses and look for perfect solutions to their problems. In this episode, Nick talks about the importance of overcoming this perfectionist mindset, about finding the most accurate solution available for the problem, and about keeping your business moving forward rather than getting tied up trying to find perfect solut...

The only way to consistently grow your art business is to stop relying on 3rd parties (galleries, marketplaces, etc.) to sell your art. When you own your distribution, when you own your customer list, you are in control of your business and you can actively grow your business. When you rely on the algorithms of marketplace websites, and when you rely on galleries to sell your art, you are in contr...

Nick (CEO) and Patrick (CMO) host an open consulting session for photographers and artists who are not Art Storefronts members. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Nick and Pat talk about the radical shift occurring in the art industry right now, the difference between selling art indirectly and directly, the importance of owning your own distribution, email list, and customer list, how to make the most money from your artwork, and the skills you need to build your own successful art business. Want to join Patrick for a live webinar? He hosts one every Monda...

In this episode, Nick and Patrick discuss how for the 10th straight week Art Storefronts members experienced Black Friday level sales, and there is no sign that it's going to slow down anytime soon.  Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar Where to go from here? What are the next steps? How can you learn more? All...

Nick (CEO) and Patrick (CMO) host an open consulting session for photographers and artists who are not Art Storefronts members. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

In this episode, Nick and Patrick talk about how not to rely on 3rd parties to grow your art business, and how the internet makes it possible to bypass traditional gatekeepers like galleries and in-person art shows. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar Where to go from here? What are the next steps? How can you...

How do you build a viable art business in 2020? Run your own art gallery business online.   How?   1) Equip yourself with a Proper Art Gallery Website. 2) Solve the ongoing Marketing Problem.   We created Art Storefronts to help you do this. We are an all-in-one solution: Proper Art Gallery Website + Ongoing Marketing Consulting. Where to go from here? What are the next steps? How can you learn mo...

In today's episode, Patrick recounts the learnings from the day. Topics covered include: the importance of showing Art Storefronts members how to do marketing tactics in real-time, and going live on Facebook. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Nick (CEO) and Patrick (CMO) host an open consulting session for photographers and artists who are not Art Storefronts members. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Nick and Pat discuss what's going on in the art industry today. Where to go from here? What are the next steps? How can you learn more? Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learnin...

Nick (CEO) and Patrick (CMO) host an open consulting session for photographers and artists who are not Art Storefronts members. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Nick and Pat discuss what's going on in the art industry today. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

In this episode, Nick and Pat talk about the art marketing consulting product at Art Storefronts, why it's so valuable, how it keeps getting better, and the process that allows us to constantly create effective playbooks for photographers and artists to follow. Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar