The Art Coaching Club Podcast

In today’s episode, I sit down with artist Kimberly Castrodale to talk about her winding path from special education teacher to full-time artist, and how motherhood, loss, and everyday life continue to shape her work. Kimberly shares how she discovered her creative identity, embraced a slower evolving style, found meaning in florals, and learned to trust her own rhythm—even when it didn’t match wh...

What if your art business could grow through joy instead of hustle? In this episode of The Art Coaching Club , host Hayley Price White sits down with Jen Carmiel , watercolor artist, illustrator, and founder of The Small Joys Club — a monthly art-and-letter membership inspiring people to find beauty in the little things. Jen shares how she built a thriving, sustainable art business through waterco...

What happens when you take your art business seriously on social media? In this episode of The Art Coaching Club , Hayley sits down with Maddie Grace Maierhofer — a Savannah-based artist whose joyful, colorful paintings and daily social media presence have transformed her creative career. In just one year, she skyrocketed from 40K to over 160K Instagram followers , grew consistent monthly sales, a...

What if staying part-time was the secret to building a more joyful and sustainable art business? In this episode, Hayley sits down with Justine Palkowski , artist and founder of Second Shore , to talk about creating authentic coastal-inspired artwork while balancing a full-time career, motherhood, and entrepreneurship. Justine shares her journey from marketer to artist, how she overcame imposter s...

If you’ve ever felt like you’re running your art business alone — juggling painting, packaging, marketing, and a million tabs open in your brain — this episode is for you. This week, we’re talking about delegation — how to build systems, support, and structure so you can spend more time creating and less time drowning in admin. My guest is Cara Alford , founder of Allegory Art Consulting , who hel...

In this deeply moving episode, artist Hannah Morris shares her powerful journey from teaching and managing at Lululemon to becoming a full-time painter whose work is led entirely by faith. After walking through unimaginable loss, Hannah found healing and purpose through painting — what began as a form of worship became a calling. Today, her textured, spirit-filled pieces reflect layers of surrende...

In this episode of The Art Coaching Club Podcast , I sit down with Martha Stockhausen , founder of The Next Chapter Travel — a woman-owned travel company offering all-women, small group luxury tours that blend authenticity, adventure, and connection. Martha Stockhausen shares the story behind The Next Chapter Travel, how she curates unforgettable itineraries for women around the world, and why com...

In this episode of The Art Coaching Club Podcast , I sit down with Laurie Roberts , founder of Larry Roberts Chicago — a textile brand reimagining the original artwork of her late husband, artist Larry Roberts. We talk about Laurie and Larry’s extraordinary love story, how she transformed her grief into a creative legacy, and what it means to preserve an artist’s vision after loss. Laurie shares h...

In today’s episode, I sit down with abstract artist and mentor Carol MacConnell to talk about one of the most powerful (and often overlooked) ways to grow your art business— working with interior designers . Carol shares: How she started partnering with designers—and how you can too Why custom commissions can be wildly profitable (and fun!) What to watch out for when doing designer collaborations...

If marketing feels like a full-time job (on top of, you know, actually making art ), this episode is for you. Hayley breaks down how artists and photographers can use ArtHelper. AI to streamline content creation, boost visibility across platforms, and still sound like you . From social captions and mockups to Etsy listings and SEO tools, ArtHelper does the heavy lifting so you can stay focused on...

In this episode of The Art Coaching Club Podcast , I sit down with Emily Kurth , the artist behind Coco and June , whose work blends vibrant color, layered texture, and emotion-filled abstraction. Emily shares her journey into art, how she developed her distinct style, and what inspires her to keep pushing her creative practice forward. We also explore how she balances the demands of business and...

In this episode of The Art Coaching Club Podcast , I sit down with artist Michaela Jean to talk about her journey, her bold creative style, and the lessons she’s learned building a thriving art career. Michaela shares how she developed her unique artistic voice, the role of experimentation and risk-taking in her process, and how she balances the demands of business with the freedom of creativity....

In this episode of The Art Coaching Club Podcast , I sit down with contemporary artist Sara Kathryne Isbell to talk about her incredible journey from working as a NICU nurse to building a thriving full-time art career. SK shares how creativity has always been a constant in her life, what it took to leave behind a steady career in healthcare, and the strategies she’s used to sell her work and conne...

In this episode of The Art Coaching Club Podcast , I sit down with artist Susan Sullivan . Susan shares her journey from early creative beginnings to building a thriving art business rooted in her love of florals, abstracts and color. We talk about how she developed her distinctive style, the ways she markets and grows her business, and what it really takes to balance creativity with entrepreneurs...

In this episode of The Art Coaching Club Podcast , I sit down with Anna Barrington , author of the debut novel The Spectacle —a sharp, fast-paced social thriller inspired by real art world scandals. Anna draws from her seven years working inside galleries, museums, and auction houses to give us a rare insider’s perspective on how power, money, and ambition collide in the art world. We discuss: – W...

In this episode of The Art Coaching Club Podcast , I sit down with Florida-based artist Alana Fay , whose acrylic paintings capture the calm, movement, and energy of the ocean and landscapes around her. Alana shares her journey from studying graphic design in Massachusetts to becoming a full-time artist and mom of three, and how art has remained a constant through every season of life. We talk abo...

In this episode of The Art Coaching Club Podcast , I sit down with Bailey, the artist and founder of Babs & Bird , to talk about her journey of building a creative business rooted in color, joy, and authentic storytelling. We dive into her background, the inspiration behind her aesthetic, and how she has grown Babs & Bird into a brand that resonates deeply with collectors. Bailey also shares the c...

This week I’m joined by Sarah Nicole, the viral Instagram artist behind @sarahnicolestudio. Sarah has built a thriving art career by leaning into storytelling, experimenting with social media, and finding her unique voice online. We talk about the behind-the-scenes of going viral, what it really takes to grow a creative business on Instagram, and how she balances vulnerability with strategy in her...

In today’s episode of The Art Coaching Club Podcast , we’re starting with a solo chat about one of the most overlooked (but powerful) elements of running an art business: intentional packaging . I’ll share how great packaging can boost your brand, increase perceived value, and get people talking about your work—plus simple, budget-friendly ideas you can implement right away. Then we shift gears to...

In this episode of The Art Coaching Club Podcast , I sit down with Caroline Stroud—an artist known for her bold, expressive style—to talk about how she built a thriving art business from scratch. Caroline opens up about finding her artistic voice, navigating commissions, and growing her audience with confidence and intention. Whether you're an emerging artist or deep into your creative career, thi...

In this episode of The Art Coaching Club Podcast , I sit down with Emma Tessler, founder of Ninety Five Media, a digital marketing agency helping brands grow through organic content, email marketing, and smart strategy. We dive into: Why organic marketing builds stronger connections than paid ads How to create authentic content that converts (even when life feels messy) Why short-form video like R...

In this episode of The Art Coaching Club Podcast , Texas-based artist Susie Stokes Gibson shares her journey of discovering her artistic voice and growing a thriving art business. From her bold, feminine-meets-masculine style to her intentional branding and marketing strategies, Susie gives us a behind-the-scenes look at how she’s built a cohesive creative career. We discuss her use of platforms l...

In this episode of The Art Coaching Club Podcast, Hayley sits down with Meredith Kinney, an artist and designer known for her botanical-inspired, textural paintings. With a background in graphic design and fine arts, Meredith shares how she transitioned into a full-time art career, developed her unique artistic style, and built a thriving creative business. We dive into: Meredith’s journey from gr...

In this episode of The Art Coaching Club Podcast , I sit down with Charleston-based artist Sally Bunting , whose deeply personal collections of minnows and butterflies have captured hearts and sparked meaningful conversations about inclusion, motherhood, and creative identity. Sally shares her journey to becoming a full-time artist—starting with an internship that changed her path, the courage it...

In this episode of The Art Coaching Club Podcast , I chat with Mississippi-based artist Adam Trest , whose whimsical, pattern-rich style has grown from fine art roots into a full-blown creative business spanning product design, licensing, and storytelling. Adam shares how he found his voice as an artist, transitioned from painting portraits to developing a recognizable, license-ready style, and bu...