The Art & Business of Writing Podcast with Nicolas Cole

In this episode, I dive into the crucial role of understanding categories in effective copywriting. I emphasize that great copy isn't just about sales tactics; it's about recognizing and naming the right categories to resonate with your audience. I also share practical examples, like how naming problems can enhance clarity and engagement. Please take a moment to reflect on how you can apply these...

10 Rules to Write Your Way to Wealth (Millionaire Writing Advice): https://youtu.be/b68wgHwOpDs Acquisition.com Workshop Review: 15 Takeaways To Scale Your Business My business partner and I spent $10,000 to attend Alex and Leila Hormozi’s Acquisition.com Workshop —and it was worth every penny. In this video, I break down 15 key takeaways that can help you scale your business , refine your systems...

Venture capital and private equity firms have a different approach to content. They aren’t focused on generating leads the way most businesses are, so selling ghostwriting to them requires a different strategy. In this Hot Seats excerpt, we break down what they actually care about, how to communicate your value, and how to make your offer fit their needs. Whether you’re new to this space or lookin...

In this video, I discuss the importance of implementing effective email sequences to boost customer engagement and sales. I cover various types of sequences, such as evergreen newsletters and follow-up strategies, that can significantly enhance conversion rates. I encourage you to consider how these strategies can be applied to our current projects and to think about the potential impact on our cu...

In this episode, I share key copywriting tips that have helped generate over $20 million in sales across my businesses. I emphasize the importance of writing that resonates with readers, making it easy for them to grasp ideas quickly. I also discuss the difference between being a "painkiller" versus a "vitamin" in your messaging, and how to effectively educate your audience without blaming them. P...

How to Become a LinkedIn Ghostwriter LinkedIn ghostwriting is one of the best ways to build a profitable writing career, but most people overcomplicate it. In this episode, we walk through five simple steps to get started—how to position yourself, attract the right clients, and land consistent work. Whether you're just starting or looking to grow, this episode gives you a clear plan to follow. ( 0...

Ghostwriting Jobs For Beginners Getting started in ghostwriting doesn’t mean writing books. In this episode, we break down the best ghostwriting jobs for beginners—educational email courses, newsletters, and social media content. These services are in demand, easier to deliver, and help businesses attract customers. Learn how to position yourself, find clients, and use AI to work smarter. If you’r...

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=FastestWayPD&htrafficsource=podcast_organic The Fastest Way to Make $3,755,972 as a Writer Want to make $3,755,972 as a writer? I did it through ghostwriting before turning 30, and in this video, I break down how you can too. I start with 3 money-making reasons why ghostwriting is the fastest path to high income. The...

This episode is a clip from one of our PGA Hot Seat live sessions, focusing on how your offer influences the clients you bring in and the expectations they set. We cover why defining your offer clearly matters and how it can impact your work and relationships with clients. Whether you're adjusting your offer or building it from scratch, this conversation gives you practical things to think about.

Some brutally honest advice for writers. ~ Hey there! My name is Nicolas Cole, and I have been writing on the Internet since 2007.  Today, I run a portfolio of writing businesses that does over $5,000,000 in annual revenue. My books, products, programs, and platforms are what I wish I'd had at the beginning of my writing career—back when I was 23 years old, had just graduated college with a degree...

This episode is an excerpt from our PGA Hot Seat live session. The topic? Packaging a $10k/month ghostwriting service. We talk about how to structure your offer, position it for the right clients, and make it a clear solution to their needs. Whether you’re just starting or looking to adjust your approach, this conversation offers practical steps you can use right away.

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=EmailCampaignPD&htrafficsource=podcast_organic Watch Me Write A 6-Figure Email Campaign ($650k in 10 days) This email campaign generated $650k in 10 days. And in this episode, I'm going to show you how I did it. You'll get to see the entire process, from crafting subject lines to setting time constraints. Whether you...

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=5ToolsSelfPublishPD&htrafficsource=podcast_organic Self-Publishing Fiction On Amazon (5 Tools to Success) Tools mentioned: https://k-lytics.com https://truby.com https://publisherrocket.com https://reedsy.com/studio/write-a-book https://ineedabookcover.com In this episode, I share the 5 essential tools every aspiring...

👻 Become a Premium Ghostwriter: https://yt.premiumghostwritingblueprint.com/?el=6FigureSelfPublishYT&htrafficsource=youtube_organic Make 6-Figures Self-Publishing Books on Amazon Learn how I made over $150,000 in royalties from self-publishing books on Amazon—with no paid ads, no viral TikTok mentions, and no big publisher. In this episode, I walk you through the entire process: from outlinin...

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=GeniusIdiotPD&htrafficsource=podcast_organic Why Your Niche Isn’t The Problem (The Genius-Idiot Rollercoaster) If you're struggling, thinking that your niche is too saturated or that competition is killing your client opportunities, this episode is for you. The problem isn’t anything your’e telling yourself. I walkth...

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=ColexKatrinaPD&htrafficsource=podcast_organic How To Interview Founders & CEOs (Ghostwriting Secrets) In this video, I share essential ghostwriting strategies for interviewing founders and CEOs, drawing from my experience at Digital Press and insights from a live discussion with fellow expert and former first emp...

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=6StepChecklistPD&htrafficsource=podcast_organic 6 Step Checklist To Build A $100,000+ Paid Newsletter On Substack In this episode, I share my proven 6-step framework for building a $100,000+ paid newsletter on Substack, the same approach I used to grow Category Pirates and Write With AI into 6-figure newsletters. Thi...

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=FaultyBeliefsPD&htrafficsource=podcast_organic These Writers broke their faulty beliefs & got RICH In this episode, I share the key mindset shifts that helped our top ghostwriters in our Premium Ghostwriting Academy go from zero to earning tens of thousands per month. Drawing from their success stories, I break d...

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#28PD&htrafficsource=podcast_organic Millionaire Writing Advice (10 Rules to write your way to wealth) I earned my first million as a writer in 10 years. I earned my second in 10 months. In this video, I share the ten rules that transformed my writing career so you can earn your first million in 10 months, not 10...

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#27PD&htrafficsource=podcast_organic Answering the Biggest Questions about Ghostwriting (How to Start) In this episode, I dive deep into the world of ghostwriting and answer eight key questions aspiring ghostwriters often have, such as how to find your niche and the importance of having an information advantage in...

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#25PD&htrafficsource=podcast_organic What I Learned Building A 7-Figure Digital Writing Course In this episode, I answer your most pressing questions about how we built Ship 30 for 30, our beginner writing program, into a seven-figure business in just 12 months. I dive into the strategies we used to scale, the pow...

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#26PD&htrafficsource=podcast_organic My weekly schedules from age 24 to 34 In this episode, I break down how my weekly schedules evolved from age 24 to 34 as I transitioned from full-time work to becoming a successful ghostwriter. I share the valuable lessons I learned about balancing work, life, and personal grow...

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#23PD&htrafficsource=podcast_organic How To Outline A 60,000 Word Book In 24 Minutes In today’s Coffee with Cole, I outline a simple yet powerful method for structuring a 60,000-word book in just 24 minutes. I walk you through the "Four A" approach—Actionable, Analytical, Aspirational, and Anthropological—along wi...

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#24PD&htrafficsource=podcast_organic Why So Many Talented Writers Stay Broke For today’s episode, I let out a quick rant on the reasons why so many talented writers struggle to make money and stay broke. I discuss the harmful romanticism many writers hold about the craft and the cognitive dissonance between writin...

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#22PD&htrafficsource=podcast_organic Q&A on how to self-publish your first book In this episode, I dive deep into the world of self-publishing, sharing why I believe it's a better path for 99% of writers compared to traditional publishing. With ten self-published books generating $10,000 a month on autopilot,...