Allison Turcio

The Application with Allison Turcio

Education EN ↓ 130 episodes

The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools...

Author

Allison Turcio

Episodes

Episode 4: Web, Social & Beyond: The Digital Student Experience 25.04.2022 53:09

The student digital experience is an essential part of the overall student journey. With much of our lives online, students expect seamless, informative experiences. During this episode, Anice Barbosa, the Director of Digital Marketing at Wheaton College, and Corynn talk about all things digital experience, including social, email, and web. Learn more about this episode in our show notes . - - -...

Episode 3: How Enrollment Technology & Data Can Optimize the Student Experience 12.04.2022 46:52

Technology is key to the student experience, something Zac knows all too well. In this episode we talk about CRMs, getting rid of .edu student email accounts and what a better website experience could look like for higher ed. To learn more about this episode check out our show notes . This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more abo...

Episode 2: The Ohio State University: The Future of Brand & Student Experience 29.03.2022 48:35

If your brand was an experience, what would it be? That’s a question Kevin and his team get to answer every day. Ohio State is setting their sights on the student experience by centralizing efforts and creating affinity-building brand experiences. It’s not easy, measuring is hard, and it requires significant partnership across campus, but as Kevin describes, the rewards are worth it. You can acces...

Episode 1: Views the CMO: Preparing For the Future of Student Experience Marketing 16.03.2022 43:08

In this episode, University of Montana’s CMO, Jenny Petty, talks all about a her vision for a new brand experience position, personalization efforts in recruitment content, and looking at the future of student experiences. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org . Learn more about this episode in our show notes . This podcast is brought...

TRAILER: The Application with Corynn Myers 10.02.2022 1:09

This podcast is part of The Enrollify Podcast Network and made streamable by RahRah. Connect with the host, Corynn Myers, on LinkedIn . - - - - Connect With Our Host: Allison Turcio https://www.linkedin.com/in/allisonturcio/ https://twitter.com/allisonturcio About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network . If you like this podcas...