The And She Looked Up Podcast

Meet Debra Wong, founder of Dessert by Deb, an online organic tea company and lifestyle brand where she blends her own organic teas and designs her own tea related accessories, gifts, stationery and subscription boxes. Hear how a fateful trip led to her closing one business and inspired her to open another that embodies her passion for afternoon tea! This is a great episode for those who are creat...

From original artwork and crafted goods to products based on your designs or creative services, Melissa and Heather discuss how to price those products and "productized" services as well as how to raise those prices if you're not charging what you should! For a summary of this episode and all the links mentioned, please visit: Episode 56: Pricing Your Products and "Productized&...

Does the idea of raising the rates on your creative services make your stomach twist into a knot and fill you with dread?  We get it and you're definitely not alone! In this episode Melissa and Heather talk about easy and gentle ways to raise your rates with little disruption to your clients while putting more money in your pocket! This is a great episode for anyone who provides creative serv...

This week, Melissa chats with author, chef, tv host and the creator of the YouTube channel Hot Thai Kitchen, Pailin Chongchitnant.  She shares how she got started with YouTube and how you can get started with Patreon as an additional revenue stream for your creative business. This episode is great for any creative entrepreneur thinking about launching a Patreon or similar service to bring in addit...

Melissa chats with self-described serial entrepreneur Steph Todd about her multiple business ventures, including her well-known blog Meal Plan Addict. Steph shares how she gets it all done, how she manages her mental health challenges and the importance of building a supportive network around her. This is a great episode for those who run (or want to run) more than one business, who struggle with...

In this episode And She Looked Up co-founder Lisa Bolton returns to the podcast to talk with Melissa about different techniques to help you visualize success in your career and in life.  We'll cover everything from journaling and art journaling to vision boards and vision books. We look at how creating art, writing fiction, daydreaming and even talking to yourself or making actual physical sp...

Melissa and regular guest host Heather Travis reflect on a full year of running a creative businesses during a pandemic: the good, the bad, the silver linings and the pivoting that the last year has required. For a summary of this episode and all the links mentioned, please visit: Episode 51: Reflections On A Pandemic For a list of all available episodes, please visit: And She Looked Up Creative H...

As And She Looks Up hits the 50 episode milestone and a year of the podcast I take a look back at the roller coaster that was my first year of podcasting, what I've learned and what's coming up next! For a summary of this episode and all the links mentioned, please visit: Episode 50: Lessons From A Year of Podcasting For a list of all available episodes, please visit: And She Looked Up C...

Lawyer Andrea Henry of Henry Business Law joins us this week to talk about how you can take steps to protect your creative business and your intellectual property including what you can do yourself and where you should get a lawyer to help you (and how to find a lawyer that gets you and your business!) For a summary of this episode and all the links mentioned, please visit: Episode 49: Protecting...

What could you do to earn $100 right now? All self-employed creatives have days where it feels like cash flow is non-existent or nobody will buy from us ever again and we'll never see another client.  That can batter our self-esteem and our confidence. But what if you could do something right now that could earn you $100? And what if you could turn that into something that earns $100 every da...

In Episode 47 Melissa shares why doing the 100 Day Project (or a 30 day, or 50 day, or 365 project) can be so beneficial to your skills, creativity and help you build a body of work. There's also tips on how to succeed and finish your 100 days. For a summary of this episode and all the links mentioned, please visit: Episode 47: Why You Should Do a 100 Day Project For a list of all available e...

This week we welcome Success Coach Alana Ruoso to the podcast to talk about all the curious, and often subtle, ways we self-sabotage our creative careers - often without even knowing it! We'll identify some of the biggest traps and how to navigate them so you can succeed! For a summary of this episode and all the links mentioned, please visit: Episode 46: 10 Curious Ways We Self-Sabotage Our...

Whether you have customers, clients, listeners, viewers or followers, how you treat them determines whether or not you'll keep them. This week Melissa and Heather talk about how you can easily surprise and delight your audience and make them raving fans! For a summary of this episode and all the links mentioned, please visit: Episode 45: How To Surprise and Delight Your Fans! For a list of al...

Ever wondered what the difference is between mastermind groups, mentorships and coaches? I explain it all in this episode and tell you why these can be great investments in yourself and your business! For a summary of this episode and all the links mentioned, please visit: Episode 44: Masterminds, Mentors, and Coaching - Oh My! For a list of all available episodes, please visit: And She Looked Up...

2021 is starting off with a whole host of new restrictions for a lot of us so how on earth do you kick start creative inspiration when you're looking at the same walls every day? Here's some of my favourite sources of inspiration right now! For a summary of this episode and all the links mentioned, please visit: Episode 43: Kickstarting Your Creative Inspiration While You're Stuck A...

In this replay of one of our most popular episodes of the last year, Melissa and Heather look at good old grass roots marketing tactics you can use to promote your creative business away from social media with less reliance on crazy algorithms and platforms we don't own! There's great tips as we head into a new year and start planning our 2021 marketing strategies. For a summary of this...

This is a replay of an episode that aired in early March 2020 where Melissa and Lisa talk about how perfectionism and procrastination are often a manifestation of fear and how you can manage those tendencies when they threaten to your ability to move forward in your creative business. For a summary of this episode and all the links mentioned, please visit the original show notes from Episode 3: EP...

Melissa and Heather Travis discuss how they plan to grow their art businesses in 2021. A great episode for any creative, artist or maker looking build their business in the new year. For a summary of this episode and all the links mentioned, please visit: Episode 40: What We Learned From Our Art Businesses in 2020. For a list of all available episodes, please visit: And She Looked Up Creative Hour...

Melissa and Heather Travis review what worked, what didn't and what they learned from their art businesses in 2020. A great episode for any new creatives, makers or artists just starting out with their businesses! For a summary of this episode and all the links mentioned, please visit: Episode 39: What We Learned From Our Art Businesses in 2020 . For a list of all available episodes, please v...

Melissa and Ayngelina Brogan talk about how to set goals in work and life as your creative business enters a new year that's shrouded in uncertainty. For a summary of this episode and all the links mentioned, please visit: Episode 38:  Setting 2021 Goals For Your Creative Business For a list of all available episodes, please visit: And She Looked Up Creative Hour Podcast The And She Looked Up...

This month's Canadian Creative is food blogger Lily Ernst, the founder of Little Sweet Baker. We talk about how this bio-chemist left her job in chemical sales to become a full time baking blogger and how it led to the launch of her first book, Blogging For Passion and Profit which profiles 20 creative bloggers and entrepreneurs whose stories are sure to inspire you in your own business. For...

Melissa and Heather Travis pool their 20+ years of combined experience in the influencer marketing space to tell you everything you need to know before hiring bloggers, intagrammers and other digital content creators to help grow your creative small business's brand. We share our tips on what to do, what not do to and the big red flags you need to watch out for! For a summary of this episode...

This week, Melissa  talks with Puneeta Chhitwal Varma about how she has grown  her exposure and her creative business by appearing on local and national TV programs like  The Social, CBC, Global and Toronto's CHCH. She shares tips for connecting with producers, pitching your ideas, prepping for your segments, connecting with the anchors and hosts as well as what happens when you go live! For...

This month we welcome Creative Canadian Puneeta Chhitwal Varma. Puneeta is a writer and better food advocate who founded the website Maple and Marigold where real food and sustainable living are viewed through the lens of cultural fusion. She also founded Nourish by Numbers, a public service initiative that encourages growing a healthier planet through better food choices. For a summary of this ep...

Media Kits are not just for digital content creators. Whether you're an artist, a maker or a creative, if you have a creative small business you need a media kit as part of your marketing toolbox. Melissa and Heather Travis talk about what media kits are, what they can do for you and your creative business and how they're different from Press Kits, Rate Cards and Sell Sheets. For a summa...