Ampere Analysis

The Amp Podcast

Business EN ↓ 59 episodes

The Amp Podcast is brought to you by Ampere Analysis, a media research firm based in London. This podcast discusses the latest insights and trends across the global media, sports and games industry. Production by Rory Gooderick. Follow us on twitter: @AmpereAnalysis. Sign up to The Amp weekly newsletter here . Hosted on Acast. See acast.com/privacy for more information.

Author

Ampere Analysis

Category

Business

Podcast website

shows.acast.com

Latest episode

Jun 25, 2026

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Episodes

What does the future hold for SVoD and BVoD? 27.04.2023

In this months episode, we talk about the future of SVoD and BVoD. Minal Modha talks to Fred Black about the recent downturn in commissions in the US, Richard Cooper about the recent stagnation of streaming services in the US, and finally Lottie Towler about her recent work on how BVoD's can better compete in this market. Production by Rory Gooderick. Follow Ampere Analysis on Twitter: @AmpereAnal...

Are streaming services content with their content? 30.03.2023

In this special episode of The Amp Podcast, we travel across the pond to our office in Los Angeles to discuss all things content. Executive Director Guy Bisson is joined by Ben French and Christen Tamisin to discuss the value of content on streaming services, and the evolving content strategies of HBO Max, Disney+ and Hulu. Hosted on Acast. See acast.com/privacy for more information.

Film awards data, movie windowing strategies and ad-loads on streaming services 23.02.2023

In this episode we look at the different monetisation strategies used by studios in the film industry. With the Oscars right around the corner, Joe Hall talks through his recent research into award data, Alice Thorpe talks about her insights into movie windowing strategies, and finally Peter Ingram details the advertising loads on Netflix and Disney+'s new ad-funded tiers. Production by Rory Goode...

2022 and beyond: Key trends across TV, Games, and Sports. 26.01.2023

In our first episode of 2023, we look back at the key trends that defined 2022 in the media, games, and sport industry, whilst also directing our gaze forward to what the industry can expect in the year ahead. Ed Border is joined by Lottie Towler, Fred Black, Ben McMurray and Louise Shorthouse to discuss these trends. Production by Rory Gooderick. Follow Ampere Analysis on Twitter: @AmpereAnalysis...

Netflix’s ad-tier, SvoD cancellations and the demographic skew of US streaming content. 01.12.2022

Toby Holleran is joined by Orina Zhao, Olivia Deane and Josh Rustage. Orina discusses Netflix's new ad-supported tier and analyses the factors that influenced its price across the various launch markets. Olivia talks about recent trends in content commissioning and cancellations for some of the major streaming services. Finally, Josh discusses the demographic skews of content on streaming platform...

How are streaming services adapting their content strategies to grow? 27.10.2022

Nick Thomas is joined by Rahul Patel, Mayssa Jamil and Jack Genovese. Rahul discusses the weaknesses of Netflix's movie strategy compared to its TV series offering. Mayssa looks at the rise of big-budget franchises funded by the global streaming services. Finally, Jack details the role of sports rights in the streaming wars, and why we shouldn't expect Netflix to get involved anytime soon. Product...

Cross-media IP, European PSB funding & EPL revenue distribution 29.09.2022

Ed Border is joined by Lottie Towler, Neil Anderson and Daniel Harraghy. Lottie discusses how movie and TV franchises have been over lapping with games industry IP. Neil looks at the decision in France to scrap the TV licence fee, and what this might mean for the future of PSB funding across Europe. Finally, Dan explores the distribution of TV revenues in the English Premier League and the factors...

The opportunity in women's sport, games vs. video & global data usage in 2021 11.08.2022

Richard Broughton is joined by Minal Modha, Louise Shorthouse and Hazel Ford. Minal discuss the growth of women's sport, debunking some of the myths around its fan base and uncovering the opportunities after England's win the Euros. Louise looks at the attention economy and the relationship between online video and games. Finally Hazel discusses global data traffic in 2021, with a focus on how vid...

Netflix account sharing, streaming renewals & BBC Three move to linear 01.06.2022

Fred Black is joined by Izzy Charnley, Olivia Deane and Tom Hope-Stone-Bell. Izzy discusses account sharing at Netflix, looking at the demographics and content preferences of account sharers and how this issue affects the wider sector. Olivia looks at streaming renewals which have recently hit an all time high in the US. Finally, Tom outlines BBC Three's move back to linear TV having moved online...

Netflix driving new audiences to F1, the most influential content & the impact of award ceremonies 24.03.2022

Lottie Towler is joined by Minal Modha, Rahul Patel and Peter Ingram. With the new season of Netflix's Drive to Survive round the corner, Minal investigates the impact Netflix has had on F1 audiences and how Netflix has benefitted from the partnership. Rahul discusses the 'influence score' created by Ampere to observe what the most culturally influential content is. Finally, ahead of The...

Amplified: Visibility, sponsorship and media rights: The growth of women's sport in the UK 03.02.2022

The Amp: Amplified is a special edition of Ampere's podcast series where we speak to voices in the industry about the latest innovations, trends and important issues in the wider media sector. In this episode, Ampere's Minal Modha is joined by Sue Anstiss MBE, CEO of Fearless Women and author of the book Game on: The unstoppable rise of women's sport, and Jonathan Licht, Managing Director of Sky S...

The shrinking SVoD window, Netflix localisation & younger demographics return to cinema 11.11.2021

Toby Holleran is joined by Guy Bisson, Richard Cooper and Isabelle Charnley. Guy discusses the shrinking windowing timelines for licensing content SVoD. Richard explores the formula behind Netflix's localisation strategy and finally Isabelle talks about how younger demographics are spearheading the return to cinema. Production by Henry Beckwith. Follow Ampere Analysis on Twitter: @AmpereAnalysis S...

OTT aggregation, Netflix and games & why Sony bought Crunchyroll 16.09.2021

Hannah Walsh is joined by Tony Maroulis, Piers Harding-Rolls and Rory Gooderick. Tony discusses the changing dynamics and increased importance of OTT aggregators. Piers talks us through Netflix's entrance into gaming industry and Rory outlines why Sony recently bought anime streaming service Crunchyroll and what this move means for the company going forward. Production by Henry Beckwith Follow Amp...

Content satisfaction, TikTok & Euro 2020 and a strong start for Discovery+ 15.07.2021

In the latest episode of The Amp, Ampere Research Director, Richard Cooper is joined by Richard Broughton, Maria Dunleavey and Annabel Yeomans. Richard discusses his latest report looking at the growth of consumers who almost never struggle to find content to watch, and the factors which are driving this growth. Maria discusses TikTok's userbase and how its partnership with the Euros 2020 could at...

Amplified: Driving sports engagement through digital 03.06.2021

The Amp: Amplified is a special edition of Ampere's podcast series where we speak to voices in the industry about the latest innovations, trends and important issues in the wider media sector. In this episode, Ampere's Minal Modha is joined by Daniel Ayers, Consulting Partner at Seven League and Varoon Bose, Director of special projects for social at Bleacher Report. They discuss how rights holder...

Rethinking legacy media, the Super League & why subscription gaming users churn 06.05.2021

In episode nine of season two of The Amp, Ampere Research Director, Ed Border is joined by Guy Bisson, Daniel Harraghy and Louise Shorthouse who speak across the TV, Sport and Games industries. Guy discusses his latest report on the impact of streaming on legacy media. Ed talks to Dan about the economics behind the recently attempted football Super League. Finally Louise explains the causes of chu...

Amplified: Women's representation in the media industry: How data can drive change 08.04.2021

The Amp: Amplified is a special edition of Ampere's podcast series where we speak to voices in the industry about the latest innovations, trends and important issues in the wider media sector. In this episode, Ampere's Alice Thorpe is joined by Melissa Silverstein, founder and publisher of Women and Hollywood and Nina Goswami, Creative Diversity Lead at The BBC. They discuss the ways in which cont...

Measuring the popularity of content, TV advertising outlook & games console sales boom 25.03.2021

In episode seven of season two of The Amp, Ampere Executive Director, Guy Bisson is joined by Ed Border, Hannah Walsh, Jack Genovese and Piers Harding-Rolls. Ed discusses Ampere's brand new metric that looks at the popularity of film and TV titles. Hannah and Jack take us through the latest trends in Western European and US TV advertising. Finally, Piers talks about the boom in sales of games cons...

Compounding, Disney+, AVoD & profiling US gamers 21.01.2021

In episode six of season two of The Amp, Ampere Consumer Research Lead Minal Modha is joined by Guy Bisson, Tony Maroulis, Rahul Patel and Louise Shorthouse. Guy shares his thoughts on this year's big streaming trend, Compounding. Tony shares Ampere's latest figures on Disney+, analysing exactly how they've exceeded expectations and the key drivers behind their success. Rahul draws on his res...

Quibi's content sell-off, US SVoD inflection point & ProSieben's diversification strategy 12.11.2020

In episode five of season two of The Amp, Ampere Executive Director, Guy Bisson is joined by Fred Black, Minal Modha and Hannah Walsh. Guy talks to Fred about Quibi's content fire sale and the future potential of Quibi's substantial library of originals. Then Minal takes us through several inflection points that have been reached in terms of the growth of streaming viewing in the US. Hannah draws...

Viewing habits in Q3, HBO Max & Peacock, Pay TV, and the rise of unscripted 08.10.2020

In episode four of season two of The Amp, Ampere Research Manager Daniel Gadher is joined by Richard Broughton, Toby Holleran, Annabel Yeomans and Alice Thorpe. Daniel talks to Richard about our latest data from our Q3 wave of Consumer research. Then Toby discusses the impact that COVID-19 has had on the pay TV industry looking at the Q2 financial results. Annabel shares her current research on in...

Netflix top titles, HBO Max, Epic vs. Apple & Premier League's 3PM blackout 10.09.2020

In episode three of season two of The Amp, Consumer Research Lead Minal Modha is joined by Tingting Li, Piers Harding-Rolls and Ben McMurray. Tingting and Minal discuss Netflix top titles and how these have changed during the lockdown period, as well as HBO Max and its launch catalogue. Piers draws on findings from his latest report on Epic Game's strategic ambitions and why it's recently come int...

Production, PVoD, the rise of k-drama and the real impact of lockdown 13.08.2020

In episode two of season two of The Amp, Executive Director Guy Bisson is joined by Daniel Gadher, Alice Thorpe, Orina Zhao and Peter Ingram. Daniel draws on the latest Q2 results and what these tell us about the impact the lockdown quarter has had on the advertising sector. Guy and Alice discuss production resumption and when we can expect a return to normality. Orina draws on findings from her l...

Quibi, Roku & next generation cord-cutters 09.07.2020

Kicking off a brand new season of The Amp podcast, Research Director Guy Bisson is joined by Henry Beckwith, Minal Modha and Richard Broughton. Guy and Henry discuss Quibi's catalogue, and some of the challenges that the short-form platform has faced not only during the lockdown, but with its content strategy as a whole. Minal then discusses her recent report on the next generation of cord cutters...

TV season renewals and the resumption of sport 04.06.2020

In episode 10 and the final episode from season one of The Amp, Research Director, Guy Bisson is joined by Olivia Deane and Daniel Harraghy. Olivia draws on Ampere's latest commissions and renewals data, and discusses what impact COVID-19 has had on the rate of renewal of TV shows. Daniel then talks about the resumption of UK Premier League soccer and how the temporary shutdown of s...

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