Serena Shoup, CPA
The Ambitious Bookkeeper Podcast
The Ambitious Bookkeeper podcast is for bookkeepers & accountants who are growing or aspiring to start their own business. Our mission is to elevate the bookkeeping profession by providing support and resources for new and experienced firm owners. We share actionable tips on running a successful bookkeeping business, tools and resources, plus guest expert interviews that will help you elevate your business. Where you can find us: Website: https://www.ambitiousbookkeeper.com BBA: https://www.ambitiousbookkeeper.com/bba Facebook: https://www.facebook.com/serenashoupcpa LinkedIn: https://lin...
Author
Serena Shoup, CPA
Category
Podcast website
Latest episode
Jul 1, 2026
Where to listen?
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Episodes
23 ⎸ What kind of Insurance do Bookkeepers Need? With Jock Wols 17.11.2021 56:26
In this interview episode I have Jock Wols, the CEO of RiskDesk, which specializes in finding the right insurance coverage for professionals and works extensively with Accountants, Bookkeepers, and Attorneys as well as other business professionals. Jock is helping us understand what type of insurance we need, when we need it, and things to consider when assessing your risk tolerance, plus so much...
22 ⎸ How to leverage your strengths with Anna Nelson 10.11.2021 52:16
In this interview episode, I'm chatting with my friend, Anna Nelson, a Gallup Certified Strengths Coach, on what it looks like to build a business based on your unique strengths. Anna knows first-hand that focusing on your strengths or ‘superpowers’ and delegating the stuff that you might not be so good at is the key to true business growth and success. But to do that, you need to be able to...
21 ⎸ How to Breakthrough to the Next Level with Alyssa Lang 03.11.2021 41:09
In this interview episode I have the one and only Workflow Queen, Alyssa Lang on the podcast to talk about the recent retreat she put on in Nashville, TN. We recapped how the retreat came about, biggest takeaways, and what all went into putting on a retreat. Plus we talked about the foundations everyone should have in place in order to grow. If you're ready to implement those foundations, Fre...
20 ⎸ Make Bookkeeping Your Sidehustle with Kate Johnson 27.10.2021 38:06
In this interview episode, I have Kate Johnson from the Bookkeeping Sidehustle Facebook Community (which has over 16k members!). We're chatting about how her group started, what her firm looks like, and lots of other random inspiring bits. We hope you enjoy this interview! Kate owns Heritage Business Services, LLC, a virtual bookkeeping firm serving small business clients all over the United...
19 ⎸ Why We're a Xero Firm 20.10.2021 31:26
In this solo episode, I'm sharing why & how we have become a 100% Xero firm, how we position it to clients, and some of my favorite Xero features. Some resources for getting started with Xero if you're interested are below! Xero Talks Xero advisor certification XERO DEMO REPLAY Xero Marketing Workshop Thanks for listening. For more information about the Ambitious Bookkeeper Podcast o...
18 ⎸ Starting a bookkeeping business with no experience 13.10.2021 8:05
In this episode, I'm giving a quick update on where I was last week (Nashville!) and chatting about how I recommend going about starting a bookkeeping business without any experience in bookkeeping. Affiliate Links: Bookkeeper Launch , Become a Bookkeeper , Kickoff With Asana AIPB Certification Breakthrough (waitlist) Thanks for listening. For more information about the Ambitious Bookkeeper P...
17 ⎸ It's my first cleanup - help! 06.10.2021 24:41
Where to start on a cleanup? In this solo episode I go over the details of a cleanup by breaking down the steps you need to take plus I let you know exactly where to start. In addition, I reveal the pitfalls you want to watch out for and key pointers for asking the right questions so you get the answers you need. Are you ready to take notes on this value packed episode? Click play now!. If you’re...
16 ⎸ How she built a 6-figure Tax Practice with Kelli Loo, CPA 29.09.2021 59:33
This was an interview I did inside the Ambitious Bookkeeper Facebook community last year, but it was such an inspiring interview I had to share it. Most likely sometime soon I'll have Kelli back on to talk about what she's been up to in the last year. I'm so excited for this one! Kelli Loo, CPA is going to come chat with me about how she built her tax practice after leaving a 10 yea...
15 ⎸ Should you get your CPA License? 22.09.2021 28:52
In this solo episode, we’re going to chat about whether I think getting your CPA license is worth it, some of the requirements to keep in mind, and tips that helped me pass my exams (way back when!) I get lots of questions about the CPA and decided to finally make an episode about it. I answered some specific questions from Instagram, too! So if you answered my call for questions, listen to this...
14 ⎸ How to Practice Discovery Calls 15.09.2021 18:25
In this solo episode, I take you behind the scenes of the beginning of a discovery call practice session I held for students inside The Bookkeeping Business Accelerator. We go over some basics of discovery calls, I give some pointers on how to talk about your process with potential clients, and we even get into introducing the diagnostic process to clients. Ready to listen in? Hit that play button...
13 ⎸ How to Use Email Marketing in Your Bookkeeping Business 08.09.2021 41:45
In this interview episode, I talk with Liz Wilcox, an RV Blogger turned Email Marketing Super Star. She’s helping us understand how to use email marketing in our bookkeeping business, breaking down some of the mistakes people make, simplifying the process of getting started, and we also talk about how often we (bookkeepers + accountants) should be emailing. Sign up for Liz’s Email Marketing Membe...
12 ⎸ Conversations with an ex-IRS Auditor, Andrew Campbell 01.09.2021 1:15:13
In this interview episode, I talk with a former IRS Auditor turned Tax Practice Owner, Andrew Campbell. You definitely want to listen if you’ve ever had the question: “how do I ensure my clients have audit-proof books” or if you have questions about what an IRS audit generally entails. Sign up for The Bookkeeping Business Accelerator Connect with Andrew on LinkedIn Thanks for listening. For mor...
11 ⎸ Pricing Your Bookkeeping Services w/ Lauren Caselli 25.08.2021 53:33
In this interview episode, I talk with Lauren Caselli, about the different pricing strategies you can use in your bookkeeping business, from hourly to value based, package pricing to retainer pricing. This episode will help you understand the pros and cons of all the different pricing methods and hopefully help you in your pricing journey. Sign up for The Bookkeeping Business Accelerator to get ac...
10 ⎸ Pushing Past the Fear to Start Your Bookkeeping Business 18.08.2021 15:20
In this solo episode, I talk about pushing aside the fear of starting your bookkeeping business, by countering some of the common fears I see come up (including my own). This episode is for you if you’re in the dreaming stage and you’re listening along each week here trying to learn as much as possible but you still haven’t really taken much action on starting your business. Sign up for The Bookk...
09 ⎸ Transitioning from Corporate to Entrepreneurship 11.08.2021 20:51
In this Solo episode I chat about the 6 differences between working in corporate and running your own accounting business, plus some tips to ease the transition and set you up for success. Sign up for The Bookkeeping Biz Workshops August 22-26 Read the episode blog here Thanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit...
08 ⎸ Become a Bookkeeper with Katie Ferro 04.08.2021 1:10:59
This episode is an interview I had with Katie Ferro of Orderly Accounting By Katie - a fellow course creator and mentor in the bookkeeping space. We chat about motherhood and growing our bookkeeping businesses (of course!). This episode is definitely for you if you have no experience in bookkeeping OR if you have tons of accounting experience and you're ready to leave your 9-5. Connect with K...
07 ⎸ Five Things You Need to Start a Bookkeeping Business 28.07.2021 8:40
In this short solo episode, I give you 5 things you need in order to start a bookkeeping business. Grab our FREE Start a Bookkeeping Biz Checklist Sign up for The Bookkeeping Biz Workshops Happening August 22-26 Read this episode on the blog Thanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below: Visit...
06 ⎸ Scaling Your Bookkeeping Business with Alyssa Lang The Workflow Queen 21.07.2021 36:30
In this interview episode I’m joined by The Workflow Queen, Alyssa Lang. This was an interview she and I did on Facebook Live and we chatted about all things scaling versus just growing, setting a vision for what you want from the beginning. It's never too early to start thinking about scaling, because it’s all about how you want to be spending your time. We also chat about pay structure for...
05 ⎸ What to do when you get your first client 14.07.2021 13:37
In this solo episode, I talk about the process I go through when getting a new client. You might feel like you just don’t know where to start, so I’m breaking it down! Read the Full Blog: https://www.ambitiousbookkeeper.com/blog/first-client Sign up for The Bookkeeping Business Accelerator to dive deeper in the diagnostic and onboarding processes. Apply for 1-1 Mentoring Thanks for listening....
04 ⎸ Finding Your Perfect Clients 07.07.2021 10:49
Read the Full Blog: https://www.ambitiousbookkeeper.com/blog/how-to-find-your-new-bookkeeping-client Sign up for The Bookkeeping Client Closer Get on the waitlist for The Bookkeeping Business Accelerator Thanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below: Visit our website: ambitiousbookkeeper.com F...
01 ⎸ Planning Out Your Bookkeeping Work 30.06.2021 19:26
In this solo episode, I break down how I manage my week by planning ahead and making a thing out of it each week. I talk about the tools I use, and programs that have helped me get better at managing my time. Passion Planner - $5 off (affiliate link) Kick Off With Asana for Bookkeepers & Accountants - $100 off (affiliate link) Read the Full Blog: https://www.ambitiousbookkeeper.com/blog/2020-r...
02 ⎸ Time & Money Mindset with Laura Watson 30.06.2021 55:43
This interview with Laura, the Numbers Nomad was recorded as a Facebook Live inside my Ambitious Bookkeeper Community. We are chatting about creating a healthier mindset around time & money as accountants. We also answered a few questions at the end from community members watching live. Thanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our progra...
03 ⎸ Uplevel Your Client Onboarding 30.06.2021 11:46
In this solo episode, I talk about two absolute game changers when it comes to your onboarding process. Read the Full Blog: https://www.ambitiousbookkeeper.com/blog/up-level-your-on-boarding-game Sign up for Dubsado Decoded Get on the waitlist for The Bookkeeping Business Accelerator Thanks for listening. For more information about the Ambitious Bookkeeper Podcast or interest in our programs or...
The Ambitious Bookkeeper Podcast Trailer 10.06.2021 4:59
Welcome to the Ambitious Bookkeeper Podcast. This is a little intro to the podcast, what to expect, and a background on our founder, Serena Shoup. Follow the Blog: ambitiousbookkeeper.com/blog Connect on Instagram: instagram.com/ambitiousbookkeeper Connect on LinkedIn: Linkedin.com/in/SerenaShoup Connect of Facebook: Facebook.com/serenashoupcpa
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