Helen Zaltzman

The Allusionist

Arts EN ↓ 251 episodes

Adventures in language with Helen Zaltzman. TheAllusionist.org

Author

Helen Zaltzman

Category

Arts

Podcast website

art19.com

Latest episode

Jun 26, 2026

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Episodes

115. Keep Calm and 16.05.2020

Twenty years ago, a 1939 poster printed by the British government with the words ‘Keep Calm and Carry On’ turned up in a second-hand bookshop in Northern England. And lo! A decor trend was born: teatowels, T-shirts, mugs, phone cases, condoms, and a zillion riffs on the phrase. Bookshop owner Stuart Manley talks about unearthing the poster that spawned countless imitations; author Owen Hatherley e...

Tranquillusionist: Punchlines 13.04.2020

This is the Tranquillusionist, in which I, Helen Zaltzman, in the interests of temporarily trying to stop that feeling where you think your brain is trying to claw its way out of your skull, read the punchlines to classic jokes. This episode, including a transcript, resides at theallusionist.org/punchlines ; see if you can figure out all the jokes they belong to. Find all the Allusionist episodes...

Tranquillusionist: Best In Show 04.04.2020

This is the Tranquillusionist, in which I, Helen Zaltzman, for the purposes of calming a frazzled brain, read the winners of Best In Show at the Westminster Kennel Club Dog Show. This episode resides at theallusionist.org/best-in-show ; you can find all the Allusionist episodes, including other Tranquillusionists, at theallusionist.org . The original music is by Martin Austwick. Hear Martin’s song...

Tranquillusionist: Nmiigea 22.03.2020

This is the Tranquillusionist, in which I, Helen Zaltzman, for the purposes of quelling anxiety and stress and sleeplessness, read the lyrics to ‘Imagine’ by John Lennon, with the words arranged in reverse alphabetical order. This episode resides at theallusionist.org/nmiigea ; you can find all the Allusionist episodes, including other Tranquillusionists, at theallusionist.org . The original music...

Tranquillusionist: Your Soothing Words 17.03.2020

We interrupt the Allusionist break to bring an emergency calming episode. I asked you listeners which words you find soothing. Here they are. Put this episode on a loop to help you sleep; play it to quell your inner monologue; use it as an unreasonably long text tone; whatever you want. View a list of the words at theallusionist.org/tranquillusionist , and find all the Allusionist episodes at thea...

114. Alarm Bells 24.02.2020

As the climate changes, so does the vocabulary around it - to amplify concern, to dampen concern, to serve corporate concerns… It is linguistically fraught! Journalist Amy Westervelt of the podcast Drilled , Alice Bell from the climate charity Possible , and Robin Webster from Climate Outreach explain some of the shifts in terminology, the squabbles and the industry interference - and how to commu...

113. Zaltzology 24.01.2020

Today’s episode is something a bit different to usual. A few months ago, I was a guest on the podcast Ologies , a terrific show where the very funny and delightful and curious Alie Ward interviews an ologist of some kind - bisonologist (ologist of bisons), ludologist (video games), corvid thanatology ( crow funerals !). Alie interviewed me as an etymologist (I’m not a qualified etymologist, mind;...

112. Quiz 2019 24.12.2019

For your last Allusionist of 2019, here is a quiz all about words for you to play along with as you listen. Get a pen and paper to jot down your answers, or there’s an interactive answer form all ready for you at theallusionist.org/2019quiz. For all Allusionist episodes, extra material, transcripts, merch etc, visit theallusionist.org. If you enjoyed this quiz, you can also play the 2018 quiz at t...

Allusionist special: Podcast Podcast 16.12.2019

Here’s a special episode about the word that brought us all together… aaand a lot of you hate it. This piece was recorded in front of a live audience at PodCon in Seattle. Get your regular dose of the Allusionist at theallusionist.org . Support the show: http://patreon.com/allusionist See omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and Californi...

111. Engraving part 2: Precious 16.12.2019

Words engraved into metal are intended to last, though you don’t know who in the future is going to be reading them - your grandchildren wearing your wedding ring, the stranger who found your long-lost multitool, yourself at a time of need. Steven Yardley of Milne & Yardley talks about the disappearing craft of hand engraving. Max Ullmann of the antique jewellery shop A.R. Ullmann Ltd shows th...

110. Engraving part 1: Epitaph 26.11.2019

When Dave Nadelberg of Mortified used to visit his mother’s grave, he would look around at the nearby gravestones and see similar - or even the exact same - epitaphs for lots of different people. And it made him curious: who were these people, really? What were their personalities, what happened in their lives? And didn’t they deserve something more meaningful, more personal, than these bland and...

109. East West 14.11.2019

On 9 November 1989, the demolition of the Berlin Wall began. Within a year, Germany was unified. East Germany dissolved and was incorporated into the Federal Republic of Germany, took on its currency and its rules - and its lexicon. Both West and East Germany had already been speaking German, of course; but there were differences, from the years of very concerted separation, the attempts at isolat...

108. Enjoy! 30.10.2019

In the last Food Season episode of the current batch, we get into the language of restaurant service - specifically those terms that give some of us fiery indigestion, like “Enjoy!” or “Are you still working on that?” Restaurant psychologist Stephani Robson and former server Sara Brooke Curtis explain how what servers say is affected by such things as restaurant furniture, tipping, the need to tur...

107. Apples 09.10.2019

Late 2019 will see the biggest apple launch of our lifetimes. 22 years in the making, ripening on millions of trees into picture-perfect redness, here comes the WA38, more snazzily known as the Cosmic Crisp. The name was the result of a year of focus groups, taste tests and word associations - a far cry from when apples were named after whichever end of a cat they resembled. This episode is a coll...

106. Typo Demom 15.09.2019

Ever misspelled a word or committed a typo? It wasn’t your fault; you were demonically possessed. Ian Chillag from Everything is Alive podcast introduces us to Titivillus, the typo demon. Find out more about this episode at theallusionist.org/typo-demon . The Allusionist's online home is theallusionist.org . Stay in touch at twitter.com/allusionistshow , facebook.com/allusionistshow and instagram....

105. F'ood 03.09.2019

When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them. Branding consultant and name developer N...

104. Words into Food 17.08.2019

It’s Food Season at the Allusionist. Last episode we learned all about compiling recipes, turning food into words. This time, we meet someone who turns words into food - no, she doesn’t make Alphabetti Spaghetti. When Kate Young of the Little Library Cafe spots a foodstuff or a feast in a novel, she finds ways to cook it in reality, whether it’s delicious ( Babette’s Feast ), evil (Edmund’s Turkis...

103. Food Into Words 05.08.2019

When recipe writing is done well, the skill and effort involved might not be evident. But explaining the different steps clearly so that people of varying culinary abilities and equipment can cook it, and indeed want to make it, and translating flavour and physical actions and sensory experiences into words - all that takes work. Recipe writers MiMi Aye and Felicity Cloake and cookbook editor Rach...

102. New Rules 14.07.2019

I don’t know exactly when or where, but at some point in the past few years, I stopped putting punctuation at the end of sentences. Why? The internet made me do it! Internet linguist Gretchen McCulloch, cohost of Lingthusiasm podcast and the author of the new book Because Internet , explains how the internet changes the rules of language. Find out more at theallusionist.org/new-rules . The Allusio...

101. Two Or More 26.06.2019

Oysters, fragrances, canoeing, space stations, God, hats, and of course people - the word ‘bisexual’ has described a great deal of different things, with different meanings, in its fairly short existence. And that whole time, it has had a pretty bumpy ride. Mark Wilkinson studied 70 years of Times newspapers to trace how the British mainstream press used the term. Find out more at theallusionist.o...

56+12. Joins & Pride 06.06.2019

To celebrate Pride Month, I’m playing two of the Allusionist episodes that have stuck with me the most during the show’s existence. The first is Joins. You listeners talk about your particular experiences in your trans bodies, dealing with the available vocabulary for sex and the associated body parts. Content note: the episode contains language pertaining to sex and the associated body parts. Sec...

100. The Hundredth 27.05.2019

To mark the 100th* episode of the Allusionist, here’s a celebratory parade of language-related facts: some of your favourites from the Allusionist back catalogue, some of my favourites from the Allusionist back catalogue, and a load of fresh facts making their Allusionist debut. *short hundred, not long hundred. Thanks for listening to the Allusionist! If you’ve liked any of the 100 episodes, tell...

99. Polari 12.05.2019

When there were no safe spaces to be gay, Polari allowed gay men to identify and communicate with each other, and to keep things secret from outsiders. Professor Paul Baker , author of the Polari dictionary and the new book Fabulosa! The Story of Polari, Britain’s Secret Gay Language , explains how Polari emerged from criminal cant and London’s theatres and docks to be used a code language for gay...

98. Alter Ego 27.04.2019

Today: three pieces about alter egos, when your name - the words by which the world knows you - is replaced by another for particular purposes, such as competing in roller derby, writing popular but disreputable detective novels, or being legally anonymous, unidentified, or fake. There is one strong swear in this episode. Find out more about this episode and the people and facts in it at theallusi...

97. The Future is Now? 11.04.2019

“There are two ways to say ‘The future is now’: you can say it optimistically, like, ‘The future is now! Isn't that cool?’ Or you could be like, ‘The future is now, and we're totally screwed.’” Rose Eveleth , of the future-envisioning podcast Flash Forward , tracks the past and present of one of her favourite phrases. Find out more about this episode at theallusionist.org/future . The all new Allu...

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