The Aligned Florist Podcast

In this episode of the Coffee, Wine & Flowers podcast, join me, Sarah Wahhab, as we delve into the crucial realm of elevating your pricing strategy for business growth. As a seasoned wedding floral designer, business educator, and entrepreneur, I've witnessed firsthand the transformative power of strategic pricing. We kick off by recognizing the signs of burnout, the silent signal that of...

Today I’m sharing about my process for creating floral proposals for your wedding clients! They are a huge part of our job as wedding florists because they are the thing that sells our work, the key to us booking events and the concept within the proposal is where each new design begins. In this episode I’ll be answering questions like, what is a proposal? What purpose does it serve? What are the...

Hello everyone! Today I am sharing my 5 tips for how to tackle  BIG weddings!  There was a season of my business where I turned away from larger weddings for a mix of reasons. For the longest time, I didn’t pursue large jobs, and if planners asked me about my pricing range I would put myself in a very modest category and not necessarily advertising myself as a “big wedding” type of florist. I hear...

In this week's episode I answer two questions submitted by listeners. Question 1 Nad from Dublin asked:  I work mainly with dried and preserved flowers and I have noticed that the demand for low budget weddings is so high at the moment. I’d like to know how to achieve potential clients that I’d be able to provide with more creative and interesting florals and not only a bouquet and boutonnier...

In today’s episode, I want to share with you 3 important tips that I believe can help you accomplish your work more smoothly in order to ultimately make more space for joy - not just in your life, but  in your work . We spend so much of our life working, so why not make our work enjoyable, and enjoyable for those who work with us and for us? In my company, creating a fun and positive work environm...

Episode Summary: So… How to scale your business? The million dollar question. Today, I’m going to walk you through 5 steps for scaling your business. Each step is important in not only scaling but in making sure you’re in the right position to scale, so that as you take on more clients and more sales, you will have a strong enough structure to support the volume, and that increased volume will lea...

Today I'm sharing a personal story and a realization that helped me better understand my motivation for my business. If you're feeling stuck, give this a listen. For full show notes, visit www.mulberryandmoss.com/podcast/episode10 Floral Business Tools & Resources: www.mulberryandmoss.com/shop Podcast Home Page: www.mulberryandmoss.com/podcast Follow on Instagram: @mulberryandmoss

For full episode show notes, visit www.mulberryandmoss.com/podcast/episode9 Floral Business Tools & Resources: www.mulberryandmoss.com/shop Podcast Home Page: www.mulberryandmoss.com/podcast Follow on Instagram: @mulberryandmoss

Your product is quite possibly the most important component of your business. Because no matter how many prospects or customers you have, and no matter how good you are at sales, and no matter how clear you are on your business model, your business is nothing without a product to sell. And if you don’t understand your product - truly and fully and intimately - from the way it’s structured or built...

I think that one thing all of us humans can relate on is that we want to feel heard and feel seen. Today's topic is centered around human connection but more specifically how to use this form of connection as a means of growing your business on social media. If there is one thing that I’ve learned while growing a business on social media it’s that realness is rare. And I think it’s slowly bec...

Today, I am sharing with you my best kept secret. If you’ve listened to past episodes I’ve shared with you that there were some discoveries I made a few years into my business that came as good news and really changed my whole way of thinking. One of them specifically was the idea that I could build and craft my own ideal business, and reverse engineer the steps to help me generate enough income t...

If you own a creative business, then you are probably an artist or creative and most of us creative people love to do one thing - create! Sometimes budgets and numbers just feel like they’re hindering your creativity and standing in the way of being able to fully express yourself. In this episode I share with you exactly why profit should be your main focus in your business and walk you through so...

In today’s episode we are talking about a challenging topic that is very relevant to many florists at this current time in our industry. Today we are talking all about floral industry inflation and flower shortages. Let's get down to the root of the problem and start talking about solutions for how we can move forward in the face of this change.  First, let's recognize that sudden change...

In this episode, I share my own experience in dealing with Imposter syndrome, how it's shown itself in my own business and the three lessons I've learned from walking into fear.  Imposter syndrome is something that everyone deals with and you are definitely not alone! When I look back on my own business, there was never a time I felt sufficiently qualified or educated, however I didn&apo...

In this episode I share one important mindset shift that paved the way for me to pursue wealth in my business. Early in my business I was on a repeating cycle of feeling maxed out and overworked and lacking a sense of direction. What started with investing in a finance course to get my books on track led to a series of discoveries that allowed me to shift my focus to the future. This started a cha...

Welcome to the Coffee Wine & Flowers Podcast! I named this podcast after 3 of my favorite things, and to serve as a reminder that life is not just about the work that we do but also the little things that make it enjoyable. I wanted to start this podcast to shed some light on what it’s like to be on the inside of building a business around your creative passions, while acknowledging the simple...