The Aligned Business® Podcast with Kelsey Kerslake

Today we’re tackling the topic of copy when it comes to your online business with copywriter extraordinair Christine Blubaugh! Is your product great? Is your design on point? Well the next step is having succinct and engaging copy reaching your clients out there in this crazy online world. We talk about how successful copy guides readers through a journey and allows you to build relationships orga...

In this episode I’m talking all about finding your target audience and the importance when it comes to the success of your business. I share with you my experience in defining my target audience and how it will help you not merely sell your product, but sell transformations to your clients. A target audience is so much more than a simple demographic or statistic-and today I go over what you can do...

Today we’re talking all about sales! Does the idea of sales give you that pit in your stomach when it comes to you and your business? I’m sitting down with success strategist and business coach Eryn Morgan to demystify the process of making sales calls, how to reframe your energy when approaching the sales process, and how to make an honest connection with your clients. Eryn is an absolute master...

In this episode, Megan Baker and I are sharing our own in-the-moment insights into what it looks like to work through the messy middle of entrepreneurship. The messy middle is that space where you feel like every day could either be an up or a down, and you're stretching your business and your mindset daily to reach your big dreams. Working towards growing a sustainable business and getting t...

Today we're diving deep into what it's like to run and intuitive business. Does that sound confusing but intriguing? You're going to want to check this episode out. Today I'm talking with Liz White — a spiritual business coach who has completely changed her business and life by getting into alignment personally and bringing her business with her along this journey. If you'...

Welcome to the start of Season 3 of Behind the Brand! In this episode I'm catching you up on what has been going on since we last aired. I'm also going over the one phrase that has completely transformed my life and business. This is a phrase and a mindset that I have been using for years to get things done and make seemingly impossible things become my reality. Listen in to see what thi...

In this episode, CEO and Founder of Pinegate Road, Kelsey Kerslake goes live to share about the changes that have been happening behind the scenes with the business. She'll discuss the shifts that have been happening over the past several months, and the new direction the agency is heading in for 2018 and beyond.

We are so excited to have Jenni Heffernan Brown on the show today! Jenni is a founder at Prim’d Marketing. Prim’d is a brand strategy shop in San Francisco that helps brands write compelling stories about what’s true for them and connecting their stories with great customers! It is so fun to talk to another mastermind from a brand strategy studio! Both Pinegateroad and Prim’d got their start while...

Build A Booming Brand alum, Megan Baker, is on the show today! She is my best friend and just now jumping into creative entrepreneurship and her freelance career. Megan talks about her transition from her former job to becoming an entrepreneur and the steps she took. She also talks about her branding work with Pinegateroad. Topics we cover:— Life before freelance— Making the leap from a full-time...

We have Juliet Meeks on the show today! She is an awesome brand and surface pattern designer in New Orleans. Juliet tells us about her creative journey of originally majoring in English, finding graphic design, working full-time, and then launching her business! While she still does branding work for her clients, Juliet continued to cultivate her passion of surface design and watercolor. She pivot...

Today going over my first year of running a creative business full-time! I’m going over what what I learned and what the first year looked like being a full-time entrepreneur. Retrospect is proving to be a very good teacher. While it’s been a great year, have a listen to my year in overview and what I learned from hiring experts when you need them and making self-care a priority. Topics we cover:—...

Could hiring a business coach be the next step in unleveling your business? Eryn Morgan is a business and marketing specialist through her business Eagle + Mouse. She really built her business around relationship building and she has great advice for being really intentional about this when it comes to marketing your business in a non-sleazy way. If you’re thinking about hiring a business coach or...

Are you curious how people expand their businesses to open a brick and mortar shop? Liz Maute Cooke of Lionheart Prints explains her journey from creating her prints as a fun hobby to building it up to where it is today. She now has a storefront in New Orleans that you can go visit and shop from in-person. Liz goes really in-depth about how she actually built Lionheart Prints and she has great ins...

Who is into bullet journaling? Are you wondering what that is? Today I have Kate Baird on the show, and she will be sharing about how she uses bullet journaling to keep up with so many different things going on in her life. Kate is also sharing about her journey going from architecture, to web design, and finally finding her favorite career in real estate. If you are thinking about switching up ca...

Today we have Autumn Witt Boyd on the show. Autumn is an attorney who started her own practice. Her passions in Trademark and Intellectual Property inspired her to go to work for herself when she didn’t see that particular role at other firms. Like so many of us, she decided to work for herself to help other entrepreneurs! Not only is Autumn a legal wizard but she also does business consulting and...

Cheers to our most listened to episode of all time! This week we are sharing a top episode from our archives. Episode 7 has been downloaded more than twice the amount that any other episode has, and it's for good reason! No matter if we are working a 9-5, side-hustling to make that our full-time job, or working full-time at our own business, healthy eating and taking care of yourself can be a...

Today we have Marian Mellen on the show to talk about how to grow your business and live the life that you love. Marian has grown her brand and business to bring positivity and authenticity to women’s lives. She cultivated her passion and skills of teaching and her why as a business owner. She talks about how she started her business Zen Bird and expanded to her Heart and Soul Workshops. We had a...

Today we have Rachel of Rachilli.com on the show to chat all about running your business as a creative business owner when you have a chronic illness. Rachel has been working through her illness for the past several years after being diagnosed, and I have also been working through two of my own in the past two years. Instead of getting down about this, we are sharing our tips and tricks for living...

Today we have Alisha of The Alisha Nicole on the show today. She is a creative business coach and author that helps women get to the core of what they want to be doing in life, helps them reach those next big steps, and monetize their passions. In the episode today, she shares all about how she started her business, why your story is so important to share and how you can share it in a way that hel...

Amy Kuretsky is an acupuncturist and health coach based in Minneapolis Minnesota. She works with clients all over the world to collaborate with them to find their health routines and to find their ultimate version of self-care. Amy believes that you are your business' ultimate resource, and practicing and devoting yourself to a health and self-care routine is the most effective way to run a b...

This week we are chatting with Megan Gilger of the Fresh Exchange. We are talking to her about how she has been transitioning her business over the past couple years, how that has been going, and how to live a life that you love. Her and her husband have lived out their twenties building their business and traveling the world. Over the past couple years they have slowed down, had a baby, and are n...

Emily Roggenburk is a local photographer here in Cleveland. She’s really taken that locality and made it something that’s a big part of her business. While photography might seem like it’s a really saturated market, I love Emily’s story because she took photography and asked herself, “What aren’t people doing with photography? What can I do with photography? What can I leverage that is unique to m...

Meghan Hartman is the owner of Crafting Creative, a studio that builds websites that convert visitors into dream clients. She has done a fantastic job of writing copy that sells her products and services. Meghan is not necessarily a copywriter - even though she’ll do that for you - but she’s a user experience designer. She switched from UX design to web design and has written fantastic copy for he...

Sarah Crowder is a food photographer based out of New York City. She has grown her business in some really cool ways over the past couple of years and throughout this journey she has also really solidified her offerings and where she wants to niche herself in the food blogging industry. I’m really excited to share her journey with you today as she has a lot of great insight into gaining focus and...

What is it really like to rebrand your business? Ashley Pardo is a certified nutritional therapist and she’s also a Pinegate Road client! Over the past several months Ashley and I have been working together to launch her new brand. She’s transitioned her business from being “The Grizzly Kitchen” to operating under her own name and we’ve done everything from working through her brand visioning to c...