Arpy Dragffy
The AI podcast for product teams
Podcast and newsletter for product teams looking to deliver innovative AI products and features productimpactpod.substack.com
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Arpy Dragffy
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Podcast website
Latest episode
May 21, 2026
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Episodes
How AI mature is your organization? And what are the implications of it? 13.11.2024 1:02:39
The last two years have been extremely stressful for anyone working in tech. There’s been a consistent sense that we all need to do more with less. That our jobs are on the line. And now AI is being touted as the cheat code that will unlock productivity and profit gains. In our latest podcast, Peter Merholz ( add him on LinkedIn ) doesn’t see AI helping much in the short-term because teams are too...
Phillip Maggs maps the future of design + 20 lessons from our first 20 episodes 25.10.2024 1:01:59
Speaking to Phillip Maggs on Design of AI had so many💡 moments: 1. Want to use AI to get a career advantage? Consuming AI content isn't enough to get ahead, you need to experiment with the new material. Stretch what you believed was possible and you'll gain new capabilities. 2. New careers and role are being defined right now GenAI makes it possible for anyone to quickly learn about a topic or sk...
Sentient Design: Should we be chasing weirdness and divergent ideas? 15.10.2024 1:08:28
GenAI’s promise is that digital experiences will become more intelligent. Big Medium Founder Josh Clark and his daughter, Veronika Kindred , are the authors of the upcoming book “ Sentient Design ” and the latest guests on the podcast. They see products that are radically adaptive to our situational needs and collaborate with users in ways that seemed insane a few years ago. Listen on Spotify | Li...
Playstation's Kristie J. Fisher + Guide to designing a GenAI product 26.09.2024 49:44
In this newsletter: * Podcast episode with Kristie J. Fisher, PhD, the Sr. Director of Global User Research, PlayStation Studios. * Guide to designing a GenAI product: From vision to content strategy * Poll for the AI community The biggest challenge facing AI products isn’t whether they would use your product, it’s whether you’re delivering reasons to convince them to switch from their existing so...
Spotify’s former data alchemist: Evaluating when & how to use GenAI 18.09.2024 59:04
Episode 17. Our guest is Glenn MacDonald who was Spotify’s Data Alchemist, building it into an algorithmic powerhouse. We’re critically evaluating algorithms' effectiveness and why GenAI probably isn’t the best technology for many problems. Some key insights: #1. As Spotify 's former data alchemist, I expected huge advocacy for hashtag#ML & hashtag#AI as a predictive technology. Instead, we must n...
Service design of AI: Designing the first Copilot w/ Microsoft & OpenAI 05.09.2024 51:08
Our guest is Yasemin Cenberoglu , who was the first designer to work on Microsoft’s Copilot, all in secret, before the world was exposed to ChatGPT for the first time. Yasemin is a Principal Design Manager at Microsoft, leading the Copilot product for Teams Meetings, Calling, and Devices. She’s the first designer to shape what Copilot is today. Previously, she served as the Director of Design at D...
Futures design: Build AI products that customers want & finding use cases 07.08.2024 46:27
How should product teams be leveraging GenAI? Product teams are struggling to find the use cases which deliver the most value to customers and where the technology can be effective. And teams that have built AI products are finding that there’s often a mismatch between what customers find valuable and what the technology can do. Our guest is Arpy Dragffy Guerrero, the founder of PH1 Research where...
Researching & building responsible AI within tech’s biggest platforms 18.07.2024 1:00:03
What is the path to building responsible AI products? We have a special guest: Jess Holbrook, the Head of UX Research for Microsoft AI. We discuss: ‣ Responsible AI: What it is and how orgs need a clear vision for it ‣ Data transparency: Ensuring you are communicating appropriately ‣ Becoming one of Google’s first user researchers working on machine learning ‣ Philosophical differences to user res...
Unlocking AI product success: Coaching teams through uncertainty & design risks 28.06.2024 56:47
AI is changing the role of the designer and shifting how product teams succeed. We have a special guest: Scott Jenson, formerly from Apple, Google, and Frog Design. We discuss: * Why designers feel like their entire job will go away * What advice he offers to the teams and individuals he coaches * How AI is over--hyped and where it will have impact * Lessons from working at the forefront of mobile...
Content design: How creatives are leveraging prompt engineering to innovate ecommerce platforms & improve brand-building 19.06.2024 45:01
This conversation is a deep case study into what the capabilities of the technology are today and how product teams must leverage both creative experts and these emerging technologies, side-by-side. Our guest is Trisha Causley from Shopify. Topics we discuss: ▪ Why Trisha went from an AI skeptic to a champion ▪ What types of creative tasks GenAI is best at ▪ Tactical lessons for leveraging GenAI a...
Innovation lessons for brands and product teams investing into AI 12.06.2024 53:41
Why are brands investing into AI? How can they succeed? What can we learn from how experts in the field of innovation lead transformation projects? Where will AI actually deliver impact in the near term? Joining us is Nick Sherrard, who is involved in these conversations across Fortune 500, government, and startups. He is a co-founder of Label Sessions, the global innovation expert network, and La...
AI is disrupting the design & product delivery process [Lessons for startups, enterprise & UX] 04.06.2024 48:54
Building products with GenAI brings powerful new capabilities but also a whole new set of uncertainties. Teams can't rely on best practices because the technology is changing so quickly and users are cautiously adopting change. Designing and shipping products can no longer be thought about as a linear process. Alexandra Holness, Senior Lead Product Designer at Klaviyo, joins to share lessons, caut...
AI can innovate behavior change strategies & transform personalization 28.05.2024 56:07
Dr. Amy Bucher literally wrote the book on behavior change. She joined the podcast to discuss how hashtag#GenAI can transform what tech is possible of achieving on a human outcome level:- How AI can open entire new possibilities for behavioural change and lead to monumental outcomes- Opportunities and risks of leveraging AI personalization- Reinforcement learning and what it is- Objective-driven A...
Case studies: Leveraging AI to build conversational bots & analyze conversations [Design of AI podcast] 21.05.2024 53:39
How can AI make our workflows and products more effective? It’s a question every product team is asking itself as they decide to invest into developing or licensing products. Let’s learn from two building and leveraging AI today. Two case study presenters from the upcoming Rosenfeld Design with AI Conference (June 4 & 5) will be with us to detail out how they leveraged GenAI. Savannah Carlin, Staf...
The secrets to researching potential emerging tech products 15.05.2024 49:23
Building products using emerging technologies is more difficult. As we’re seeing with building AI products today, teams are often chasing which use case and customer profiles to focus on. It’s harder because the new technologies make us obsess over what’s possible rather than what people actually need. Dr. Llewyn Paine joins us to share lessons and strategies from her advising teams working on spa...
Venture building: Taking AI product ideas from 0 to 1 08.05.2024 51:06
There are so many new GenAI products coming to market that it is hard to believe even a fraction of them will become sustainable businesses. Ben Yoskovitz, Founding Partner of Highline Beta and author of Lean Analytics, joins us to discuss how many of these startups will fail to find a product-market fit. By rushing to get to market they’re likely skipping key steps that would typically improve th...
GenAI's copyright problem: Training & derivative copies 23.04.2024 38:33
AI has the potential to be a transformational technology. But how is it trained and how can you track authenticity? Virginie Berger, Chief Business Development and Rights Officer at Matchtune, joins us to discuss the developments with copyright issues related to creative fields in hopes of shedding light on what this means for other industries. A particular issue is what happens to business models...
How AI is reshaping UX and the new role for designers 16.04.2024 48:45
Emily Campbell joins us to discuss the future of UX. Her Shape of AI newsletter and community have become the go-to resource for AI product design patterns. She sees AI products getting to market with far less involvement from design than they should have. Design will undoubtedly experience shocks —with roles changing, and anti-patterns emerging— but also entirely new opportunities for design to s...
The future of music in the era of generative AI 09.04.2024 48:46
Maarten Walraven-Freeling, co-editor of MUSIC x and the co-CEO of Symphony Media joins the Design of AI podcast to discuss how AI will impact the music industry. We look at how digital streaming platforms and algorithmic discovery have already led to monumental changes to the business and what to expect now that generative AI tools, like Suno, are making music creation easier and more accessible....
Designing AI products: Building effective products with LLMs 01.04.2024 48:28
Peter Van Dijck, Founding Partner of AI agency Simply Put joins us to discuss how his team designs and builds AI products. Peter —formerly of Huge and Work & Co— share insights from how his background as an information architect and designer enable his team to see opportunities to discover and build the right product for orgs. We discuss the growing potential of LLMs to take on more use cases and...
How AI is changing ad agencies & the creative process 05.03.2024 46:21
Ad agencies have always had to be ahead of their curve. They need to predict what clients need tomorrow. But AI has the potential to change everything about their workflows, business models, and value. We speak with JP Holecka, CEO of POWERSHIFTER, to find out how agencies will need to adapt. He's spent the last year training agencies on GenAI capabilities, as well as pushing the limits of the too...
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