The AI Marketing Companion

Twitter is at a crossroads. It's in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site.  A bastion for free speech, how will Twitter react when Wall Street pushes back on controversial content? As little Twitter has grown up it is now squarely in the gunsi...

I have a new Twitter follower who has branded herself as an "authenticity coach." This puzzled me. Is that a real business?  Is "authenticity" a critical business skill so important it has become a cottage industry? And perhaps the bigger question is, exactly what DO you need to learn to succeed in a marketing career today? This is a complex question because marketing as a career discipline has ev...

The blogging life used to be so easy. Just five years ago, a blog was still a novelty and if you started one, you would probably occupy a niche in your industry. But since then, the world has conspired to make blogging very difficult ... "Content marketing" also means "content overload," -- this is a crowded and noisy field for newcomers. The dynamic world of search engines and SEO has made it com...

Newspapers are dying. Local TV stations are struggling. Many radio stations have been in decline for more than a decade. And then, Jeff happened. This has been a fascinating couple of weeks if you're interested in newspapers and digital media. John Henry (owner of the Boston Red Sox) bought the Boston Globe and Jeff Bezos (Founder of Amazon) bought The Washington Post within the same week. When I...

Can you imagine anything that would inspire marketing creativity more than a device that allows you to view the Internet all the time, everywhere ... like a digital layer across the world? That certainly seems to be the promise of Google Glass, perhaps the boldest step forward in the trend of "wearable technology."  In my mind, this will be a transformational opportunity for, well ... everything!...

I think the role of "content" in the marketing mix is one of the most fasciating discussion topics around. How much is enough? How do you break through? Can you win on the back of quantity alone by overwhelming competitors? So I was delighted to have the opportunity to thrash this discussion around with the brilliant Tom Webster on our latest Marketing Companion podcast. In this latest edition, we...

How many times have you led a business failure? Do you have to experience catastrophic failure to be successful? If I fail more than you, will I ultimately be more successful than you? These are some of the questions and topics creeping into the blogosphere over the past few years as the notion of failure seems to take on an almost romantic quality. I find this strange.  As an entrepreneur, I want...

The Marketing Companion Episode 1: Flouting Klout Klout steps into the ring as a content creator Influence at the top of the search rankings Guest appearance by Ringo Starr as a talking apple Is Klout re-defining "expert?" The search for "warmer" search Klout and corruption The emotional hook of Klout Could your Klout score become a global VIP card? Will we be seeing Klout optimization experts? Wh...