The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Part 1 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage. Change is constant....

A discussion about next best action and its role in enhancing the customer experience with Jean Belanger, Founder and CEO of Cerebri AI. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about how to focus on customer experience and what that means within an organization. While it’s often said that everyone in a company has a role in customer experience, my guest today would say that, while true, if you don’t have people whose role it is to focus on CX specifically, your organization can’t truly be successful at it. To help me discuss this topic, I’d like...

Today we’re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marketing Association, we’re going to talk a little bit about the relationship between marketing and customer experience. To help me discuss this topic, I’d like to welcome Jennifer Severns, Chief Experience Officer at American Marketing Association. Hosted...

Today we’re going to talk about company culture and how to maintain and develop great employee experience in a fast-growth, global organization. We’re also going to talk about how to develop and train the best and most effective types of leaders for your organization. To help me discuss this topic, I’d like to welcome Joy Sybesma, Chief People Officer at Dataiku. Hosted on Acast. See acast.com/pri...

Today we’re going to talk about how enterprises who remain agile can achieve great success in building great experiences for their customers. To help me discuss this topic, I’d like to welcome Aileen Cahil, an author, speaker and customer experience expert who has worked with several Fortune 100 companies and gotten great Customer Experience, Digital Transformation, and Marketing results through a...

Today we’re going to talk about the value of a holistic digital experience. Too often organizations spend time optimizing a few channels to make sure that they are performing well, but they fail to look at the bigger picture. Customer experience is a key differentiator in today’s competitive marketplace, and organizations that embrace digital experience as more than the sum of its parts will get a...

Today we’re going to talk about the importance of being intentional with your brand’s experience, and why great company culture and customer experience are critical to success. Great customer experience is created from motivated, engaged employees who feel both valued and valuable to an organization. While that sounds straightforward, it is often easier said than done. Even for Fortune 500 brands,...

I'm joined by John Friedman, Sustainability Manager at WGL. Both employees and consumers are increasingly motivated to support companies who share their values. Whether this is the company that employees choose to work for, or companies that customers... Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the importance of the employee experience and how organizations of all kinds can remain competitive in the current job market, while paying attention at all the key stages in the employee journey. To help me discuss this topic, I welcome Felipe Cofiño, VP Human Resources and Organizational Development, Signal Financial Federal Credit Union. Hosted on Acast. See acas...

A discussion on Mergers, Acquisitions, and the Employee Experience. We talk about how technology can assist enterprises with time to value and sales enablement, ultimately benefiting the customer experience as well. Today we’re going to talk about... Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about Diversity, Inclusion, and the Employee Experience. Employee experience has an increased focus at leading companies around the world. This enhanced experience has many aspects, including people, processes, and technology. Today we’re going to discuss how technology is a key component in employee experience, as well as the role that diversity and inclusion plays in EX...

Part 3 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today, we’re going to talk about the real-world application of content strategy in today’s enterprise, where personalization at scale is critical. To... Hosted on Acast. See acast.com/privacy for more information.

Part 2 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today we’re going to talk about technology and its role in enabling a great content strategy in today’s enterprise, as well as some of the challenges that... Hosted on Acast. See acast.com/privacy for more information.

Part 1 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today we’re going to talk about how content supports business outcomes, the critical importance of a content strategy in CX, and data’s role in a content... Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the importance of values and culture in the employee experience. As companies continue to compete for both talent and customers, experience becomes a differentiating point. Brands that don’t put their employees first will not be as competitive in a marketplace driven by experience. I'm joined by Dr. David Rodriguez, Global Chief HR Officer, Marriott International to...

A discussion about customer journey orchestration and its power in creating great customer experiences with special guest Tim Claytor, SVP Partnerships at Kitewheel. Hosted on Acast. See acast.com/privacy for more information.

I am joined by Charlie Oliver, Founder & CEO of Tech 2025. Technologies like artificial intelligence, virtual and augmented reality, automation and many others promise better data, better access, and better ways of reaching customers. But what about the customers’ perspective? How will these technologies help customers solve their challenges more easily and offer a better customer experience w...

I'm joined by Sherif Mityas, Chief Experience Officer at TGI Fridays. Today we’re going to talk about the customer journey and the modern restaurant experience. Personalization, automation and customer journey orchestration are playing a larger role... Hosted on Acast. See acast.com/privacy for more information.

A discussion about organizational culture and employee experience with special guest Traci Schweikert, VP Human Resources of POLITICO.  Hosted on Acast. See acast.com/privacy for more information.

I'm joined by Frans Mahieu of Kimberly-Clark. A discussion of the importance of employers being intentional about their branding and experience for potential and existing employees. Hosted on Acast. See acast.com/privacy for more information.

In this episode, I talk a bit about my new book, The Agile Consumer, which discusses the continually evolving brand-consumer relationship. As consumers have more choice, options, and agency to make purchasing decisions, their power increases in the dynamic. This also means that brands need to find new ways to reach and provide meaningful solutions to their challenges. Hosted on Acast. See acast.co...

It's important for brands to cut through the clutter and meaningfully reach their customers. The agile brand will be successful in an age of continual disruption because it finds a way to meaningfully connect with people. That doesn’t mean... Hosted on Acast. See acast.com/privacy for more information.

I feel it’s important to address one other key aspect of brands that is part of the “new normal.” It’s not enough to simply make a great product, or offer an amazing service. It’s also not enough to simply engage with our audiences on a regular basis. There needs to be something more, and truly successful brands have tapped into this. Just as an agile brand must establish a bi-directional relation...

This is the third of four episodes related to brands and storytelling. The best way to make your brand’s story memorable is to relate it to your audience. What is challenging in this is that, in a continually changing world, any of the following may be true: ● Your audience’s tastes change over time. ● You are appealing to multiple audiences, often with different values. ● Your company is going th...