The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Today we’re going to talk about XLAs - experience level agreements, and how they have an opportunity to transform how IT products and services are delivered and measured. To help me discuss this topic, I’d like to welcome Weston Morris, Director of Global Strategy - Digital Workplace Services, Unisys . Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the value of customer insights to business growth and how organizations can more easily understand their key audiences. To help me discuss this topic, I’d like to welcome Darshan Mehta, Founder of iResearch.com and ConnectQik.com, and author of the book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts”. Hosted on Acast. See acast.com/privacy for more informat...

Today we’re going to talk about the current state of customer engagement, and what organizations can do to improve customer relationships by nurturing meaningful two-way relationships. To help me discuss this topic, I’d like to welcome Matt Gillin, CEO of customer engagement platform Relay Network. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the value of storytelling for brands that continue to evolve as the role of technology continues to grow within even the most established of industries. To help me discuss this topic, I’d like to welcome Jon Ebert, Manager, North American Public & Industry Relations at John Deere, a company that was founded in 1837, and continues to evolve and innovate, as its i...

Today we’re going to talk about CX skeptics and how to win them over to adopting customer-centric thinking in a meaningful way. To help me discuss this topic, I’d like to welcome Sami Nuwar, Customer Experience Advisory at Medallia. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about iterating towards genius, and how to take steps to determine what you can be truly great at doing. To help me discuss this topic, I’d like to welcome Mike Zeller, author of The Genius Within, Your Natural Pathway to Impact, Fulfillment & Wealth, and recently named one of the top 8 most influential speakers to follow in 2022 by USA Today. Hosted on Acast. See aca...

Today we’re going to talk about the connection between employee experience and CX results, and how The Great Resignation is affecting the customer experience. Hosted on Acast. See acast.com/privacy for more information.

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Affiliate programs can be a great way for brands to expand their reach, with nearly 80% of brands and 84% of publishers already using some form of affiliate marketing. The benefits are numerous, from low startup and ongoing costs, to targeted traffic and potentially high ROI. Many affiliate marketers struggle to track and pay out their affiliates because there can often be a lot of manual methods...

Today we’re going to talk about technical debt and how companies can manage this as they continue to feel the effects of pressure to continually modernize and implement more features and services to serve customers effectively.. To help me discuss this topic, I’d like to welcome Imran MacMillan, Director of Application Modernization at NTT DATA Services. Hosted on Acast. See acast.com/privacy for...

Today we’re going to talk about high performance teams, the business value they create, and how to create these teams. To help me discuss this topic, I’d like to welcome John Estafanous, Founder & CEO of RallyBright. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about Lean Customer Experience and how companies of all sizes can continue to deliver valuable customer experience, regardless of their stage of growth. To help me discuss this topic, I’d like to welcome Robert Dew, Partner, CapFeather Global, and co-author of Lean CX: How to Differentiate at Low Cost and Least Risk Hosted on Acast. See acast.com/privacy for more informat...

While there is a lot of talk about the importance of customer experience and employee experience, both of these become even more valuable when we consider a third component: business experience. Today we’re going to talk about the relationship between customer experience, employee experience, and business experience. To help me discuss this topic, I’d like to welcome Leon Gilbert, Senior Vice Pres...

Today we’re going to talk about how to utilize a continuous growth mindset in order to achieve career success. To help me discuss this topic, I’d like to welcome Gina Tokar, Vice President, Business Operations, Panasonic Systems Solution Company of North America, Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about operationalizing great patient experience, and how to prioritize this while continuing to deliver great services. To help me discuss this topic, I’d like to welcome Lorie Dolo, Patient Experience Designer and Health Care Operations Expert Hosted on Acast. See acast.com/privacy for more information.

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Today we’re going to talk about agility in our systems of measurement, and how we approach meaningful change in customer experience in an organization. To help me discuss this topic, I’d like to welcome Desirree Madison-Biggs, Head of US Advisory Services at Teresa Monroe. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about continually shifting consumer expectations and how brands need to adapt in this world where customer experience is increasingly a point of competition. To help me discuss this topic, I’d like to welcome Kiel Harkness, VP of Global Marketing and Development at UPS Capital. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the healthcare customer experience and how customers are shifting their preferences to want better digital experiences. This means that healthcare providers need to keep up with these demands while providing better and more personalized experiences across channels that include both online and offline ones. To help me discuss this topic, I’d like to welcome John Nash...

Marketers face many challenges in the work, from continually changing consumer behavior, to internal competition for resources. In order to be most effective, marketers need to be able to justify their investments of time and resources with reliable numbers and clear ROI. Today we’re going to talk about the value of having actionable insights and attribution metrics for marketing leaders and teams...

Today we’re going to talk about the importance of having a guide and a strong technology strategy that helps you identify the paths you should take, whether it is platform adoption, digital transformation, or other initiatives. To help me discuss this topic, I’d like to welcome Emil Pilacik, President & CEO, EMCO Technology. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the citizen experience, and how a more holistic view of data utilizing the internet of things (or IoT) can improve how the public sector is able to provide services and a better experience to individuals. To help me discuss this topic, I’d like to welcome Jerry Power, CEO of I3 Systems and Co-Founder of the I3 Consortium. Hosted on Acast. See acast.com/privacy for m...

Today we’re going to talk about how shift-left testing is able to speed up digital experience and digital transformation initiatives, while also improving quality of software and the end-user experience. To help me discuss this topic, I’d like to welcome Eran Kinsbruner, Chief Evangelist, Perforce. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the importance of diversity in leadership teams, and how this can translate to tangible benefits for organizations. To help me discuss this topic, I’d like to welcome Eva Huston, Chief Strategy Officer at Duck Creek Technologies. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about customer journey management and its relationship to change management. To help me discuss this topic, I’d like to welcome Erin Zentz, Director of Experience Design, AARP Hosted on Acast. See acast.com/privacy for more information.