The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

I’m excited to talk with my guests today on a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Today we’re going to talk about demystifying platform selection and how taking the right approach enables better strategic alignment, streamlined integ...

Today we’re going to talk about the power of data sharing and collaboration and how data clean rooms can help organizations in several ways. To help me discuss this topic, I’d like to welcome Kamakshi Sivaramakrishnan, Founder & CEO at Samooha. RESOURCES PartnerHero: to waive set up fees, go to  https://partnerhero.com/agile  and mention “The Agile Brand” during onboarding! Samooha website: ht...

Today we’re going to talk about growing current leaders and aspiring leaders into the best possible version of themselves. To help me discuss this topic, I’d like to welcome Nate Prosser, Head of Learning, Leadership and change at Wawa and Host of the Leadership Chalk Talk Podcast. Resources PartnerHero: to waive set up fees, go to https://partnerhero.com/agile  and mention “The Agile Brand” durin...

Today we’re going to talk about how to create compelling personalized content and campaigns even in highly regulated industries. To help me discuss this topic, I’d like to welcome Diana Lee, Co-Founder & CEO of Constellation. RESOURCES Resources PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! Constellation website:  https:...

Today we’re going to talk about AI and the workforce, and how intelligent businesses embrace automation to empower citizen developers and others to work smarter. To help me discuss this topic, I’d like to welcome Jon Darbyshire, CEO at SmartSuite. RESOURCES SmartSuite website: https://www.smartsuite.com The Agile Brand podcast website:  https://www.gregkihlstrom.com/theagilebrandpodcast Sign up fo...

Today we’re going to talk about Customer Journey Orchestration with a focus on SMS and messaging to help brands drive greater customer engagement and personalize the customer experience for consumers that quickly grow impatient by being saturated with impersonal messages from the brands they support. In fact, according to a recent report by Twilio, two-thirds of consumers say they’ll quite a brand...

Today we’re going to talk about how to create engaged teams by creating a culture of self-awareness and continuous learning and improvement. To help me discuss this topic, I’d like to welcome Kelsey Bishop, Founder at Candor. RESOURCES Candor website: https://www.joincandor.com/ The Agile Brand podcast website:  https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newslet...

Today we’re going to talk about the role of print media in a digital world, and why it’s important to not overlook valuable channels that your customers value. To help me discuss this topic, I’d like to welcome Curtis Tingle, CMO at Vericast. RESOURCES Vericast website: https://www.vericast.com The Agile Brand podcast website:  https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agi...

I’m excited to talk with my guest today on a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. As marketers, we all know that it’s not enough to create a really compelling-seeming campaign, it has to perform, and continue to perform in order to be...

Today we’re going to talk about marketing technically complex products and services, and some of the challenges and opportunities they present. To help me discuss this topic, I’d like to welcome Jaxon Repp, Field CTO & Head of Marketing at HarperDB. RESOURCES The Agile Brand podcast website:  https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here:  https...

This is part 1 of a special series about how organizations can streamline business processes, increase workflow efficiency and mitigate risk with hyperautomation. This series is brought to you by TEKsystems, a global provider of business and technology solutions. To help me discuss this topic, I’d like to welcome Jon Barton, a director at TEKsystems. RESOURCES The Agile Brand podcast website:  htt...

Next week, Content Marketing World will be coming to Washington, DC on September 26-28 and I’m excited to be attending (and that it’s in my backyard). There’s an amazing lineup and lots of great topics for those in the content marketing industry. Additionally, the Content Marketing Institute’s Content Marketing Career & Salary 2024 Outlook is now available, and it offers some interesting insig...

Creating accessible digital experiences enables brands to create a more equitable, inclusive world, but doing accessibility well can provide challenges, and unfortunately, many organizations treat accessibility as an afterthought, which makes updates and innovations move slowly and ultimately making digital accessibility harder than it needs to be. But there’s a solution to this, and it involves…...

Today we’re going to talk about doing digital experimentation well and what this means in terms of your platform choice, and the way you approach experimentation as a marketing team. To help me discuss this topic, I’d like to welcome Dejean Brown, Principal Product Evangelist at Optimizely. RESOURCES Optimizely website: https://www.optimizely.com The Agile Brand podcast website:  https://www.gregk...

Today we’re going to talk about headless e-commerce, and how it improves personalization, reduces friction, and drives greater loyalty. To help me discuss this topic, I’d like to welcome Chris Bach, Co-Founder, CCO and CSO at Netlify a company that powers web experiences for major retailers like Victoria Beckham Beauty, Paul Valentine and Butcher Box. RESOURCES Netlify website: https://www.netlify...

Today we’re going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes. To help me discuss this topic, I’d like to welcome Percy Rose, Customer Success Strategy Executive, Hewlett Packard Enterprise. RESOURCES Hewlett Packard Enterprise website: https://www.hpe.com The Agile Brand podcast website:  https://www.g...

Recent data from Ware2Go, a UPS Company, found that 89% of consumers are comparison shopping on 2+ marketplaces before they make a purchase. The same research found that 89% of consumers would consider purchasing through an online marketing place they have not previously shopped on in the next year. To me, this means three things - one, that competition is steeper than ever, two, that there is dwi...

Digital interfaces, displays, signage, and more are a fixture of our lives, and they aren’t going anywhere. In fact, as digital displays get more flexible and sustainable, they will continue to grow in usage, but at what impact to our health, energy usage, and overall sustainability? Today we’re going to talk about creating sustainable, long-term digital displays that improve the lives of consumer...

Today we’re going to talk about winning and retaining customers in technology and service-based businesses. To help me discuss this topic, I’d like to welcome Solomon Zakinov, Founder & CEO of ShipX, a company that uses technology to facilitate seamless first, middle, and last-mile delivery for retailers, third-party logistics providers, and other shippers. RESOURCES ShipX website: https://www...

According to Gartner, only 6% of Chief Sales Officers (CSOs) are extremely confident about their team's ability to meet or exceed revenue goals. This lack of confidence has a ripple effect throughout an organization, especially between the RevOps and sales teams who each believe they hold the best strategy to meet quota. Because of this, RevOps and sales teams often interact like vinegar and oil –...

Today we’re going to talk about the value of qualitative customer data, and how to use it well. To help me discuss this topic, I’d like to welcome Daniel Erickson. Founder & CEO at Viable, an AI analytics tool that enables businesses to instantly access and act on valuable insights from customer feedback. RESOURCES Viable website: https://www.askviable.com/ The Agile Brand podcast website:  ht...

There are a lot of technologies, trends, and customer expectations in the world of eCommerce today. Today we’re going to talk about what brands need to do to stand out in an eCommerce world. To help me discuss this topic, I’d like to welcome Laura Ritchey, EVP and COO of Radial. RESOURCES Radial website: https://www.radial.com The Agile Brand podcast website:  https://www.gregkihlstrom.com/theagil...

Today we’re going to talk about what it takes to scale a brand while keeping a focus on sustainability. We’re also going to talk about scaling while focusing on company values as an agency that supports the growth of brands. To help me discuss these topics, I’d like to welcome Richie Jones, Managing Director at vvast, a D2C ecommerce agency. RESOURCES Vvast website: https://www.vvast.com The Agile...

Today we’re going to talk about product agility, prioritization and business value, and making sure that teams aren’t just building efficiently, but that they are focused on the things that will drive their business forward. To help me discuss this topic, I’d like to welcome Dan Gallagher, Senior Principle, Product Leadership at Slalom. RESOURCES Slalom website: https://www.slalom.com Blog post me...

There is a lot of talk about how important customer experience is in today’s competitive landscape, but getting leaders, employees, and stakeholders all aligned to make it happen is still not a simple task. Today we’re going to talk about what it takes to create great customer experience. To help me discuss this topic, I’d like to welcome Jon Picoult, Founder of Watermark Consulting and Author of...