The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the enterprise of tomorrow. Today we’re going to talk about building the self-optimizing enterprise, and how data, collaboration, and workflow optimization work together to create an organization where human creativity and innovation work seamlessly wi...

Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so interesting and captivating, to make them useful for research and creation of meaningful content. Today we’re going to talk about what a vertically-train...

We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talkin about reimagining retail for the omnichannel consumer. Today we’re going to talk about how brands big and small can best use generative AI to drive revenue.  To help me discuss this topic, I’d like to welcome Assaf Baciu, Co-Founder and President of Persado. Res...

We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talk about reimagining retail for the omnichannel consumer. In the retail world, social media virality blows up brands overnight, but a great supply chain strategy is critical to keeping customers. So much so, 77% shoppers will write off a brand after experiencing ship...

We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. While we’ve talked quite a bit about the cookieless future on this show, and even though the impending deadline of third-party cookies may get pushed back… again… it is still happening, and marketers and advertisers need to find solutions that will enable them to maintain the...

Recorded live at eTail Palm Springs in Palm Spring, CA. We are talking about all things retail, e-commerce, AI, and more. My guests today can talk about all of this and we’re going to talk specifically about the importance of getting better insights to understand customer behavior, perform media mix modeling and more with third-party data becoming less and less attractive to advertisers and market...

As companies continue to boast AI investments, marketers are struggling to keep up, according to a recent report from customer engagement platform Braze, which finds that less than 50% of marketers are using or intend to use AI in their everyday tasks. At the same time, cross-functional team collaboration is at a standstill, with only 1% of customer engagement being owned by a combination of marke...

Today we’re going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the year of personalization. To help me discuss this topic, I’d like to welcome Amanda Cole, CMO at Bloomreach, as well as an Executive Board Member at the MACH Alliance. Resources Bloomreach website: https://www.bloomreach.com Get the latest ne...

Welcome to our first March Madness episode - and in the spirit of this, today we’re going to talk about the customer journey and experience in an industry that has one of the highest velocity of transactions, yet with very little differentiation between brands. The iGaming industry, which includes sports betting and online casinos is often looked at as a commodity product/service with little diffe...

Today we’re going to talk about AI’s incorporation into both existing and new digital transformation initiatives, and what some of the implications are when doing so. We’ll also be touching on some of the ideas in Infinum’s recent report, Beyond Buzzwords: Decoding the Digital and AI Revolution. To help me discuss this topic, I’d like to welcome Jonathan Boakes, Managing Director at Infinum. Resou...

Today we’re going to talk about the value of B2B2C, and how to create a win-win situation for all parties involved despite the challenges and risks associated with B2B2C and self-service models, in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of peopl...

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. Today we’re going to talk about what it truly means to have a great omnichannel customer experience, as customer expectations, the sheer numb...

Today we’re going to talk about the link between creativity and innovation and how leaders that empower their teams to tap into their own creative sparks can achieve stellar results while increasing their teams’ engagement. To help me discuss this topic, I’d like to welcome Anne Jacoby, Founder & CEO of The Spring Street Solutions Company, and author of Born to Create. Resources Spring Street...

While we mostly talk about marketing and the customer experience on this show, as we all likely know, employees and the employee experience directly affect customers, so today we’re going to talk about salary transparency and key ways business leaders can successfully take a more modern approach to HR and navigate pay transparency within their organization. To help me discuss this topic, I’d like...

We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. Today’s customer seeks variety and begins looking for products across a wide swath of marketplaces. For this reason, understanding each marketplace and how you might get involved with each or position yourself across several is paramount. Today, we’re going to talk about Opti...

In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing roles. To help me discuss these topics, I’d like...

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. Today we’re going to talk about the culture, technology, and priorities the enterprise needs to deliver great customer experience, and contin...

Today we’re going to talk about doing data collection right, by also exploring how to do it wrong, and what brands need to pay attention to when they are collecting information to power personalized experiences, marketing efforts, and many other aspects of the business. To help me discuss this topic, I’d like to welcome Sean Falconer, Head of Marketing & Developer Relations at Skyflow. Resourc...

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. Today we’re going to talk about AI and its role in creating and delivering winning customer experiences. To help me discuss this topic, I’d l...

Today we’re going to talk about machine learning in the enterprise and how, despite a less than stellar success rate, organizations can achieve success with the right approaches. To help me discuss this topic, I’d like to welcome Eric Siegel, Founder of Machine Learning Week and author of The AI Playbook: Mastering the Rare Art of Machine Learning Deployment. Resources Get The AI Playbook: Masteri...

Today we’re going to talk about the value of learning from data to improve the customer experience. To help me discuss this topic, I’d like to welcome Matt Swalley, Co-Founder and Chief Business Officer at Omneky. Resources Omneky website: https://www.omneky.com/ Sign up for The Agile Brand newsletter here:  https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here:  https://w...

It didn’t take long but the world is awash in generative AI-based content, and let’s face it. A lot of it isn’t great. But that’s not the way it has to be. Today we’re going to talk about how to utilize generative AI well for on-brand content creation, and why paying attention to the details matters here. To help me discuss this topic, I’d like to welcome Jon Ricketts, CEO and Co-Founder of AGYL A...

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. One brand that is presenting here, and who I’m excited to introduce in a second here, is from CVS, a brand that serves over 120 million custo...

In an increasingly data-driven world, modern brands have been forced to adapt to keep pace with the changes in the market, including one of the most significant areas of focus - which is customer data management. There are several reasons for this, from customers’ expectations of more personalizaed experiences to the impending deprecation of third-party cookies and the increasing emphasis on consu...

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia – like my guest today - as well as their customers about where the world of customer experience is heading. Today we’re going to talk about what it means to be a leader in customer experience and what trends and innovations C...