The Agents of Change Digital Marketing Podcast

No one looks forward to cold emails, but what if you could write ones that get opened, read, and acted upon…in an ethical way? https://www.theagentsofchange.com/454

LinkedIn is one of the most powerful social media platforms for business owners and marketers. But, like all social media networks, LinkedIn has algorithms that determine how much reach your posts have. Don't let those algorithms discourage you! There are a few "hacks" you can use to maximize your LinkedIn reach. Check out these tips from LinkedIn expert Andy Foote to maximize your results. https:...

Yvonne Heimann understands the importance of freeing up time and energy so that business owners can focus more attention on their passion. By automating or outsourcing the mundane tasks, you can focus on what you're good at and what you love. But don't be overwhelmed, implementation may take a little time and effort, but the payoff is worth it. https://www.theagentsofchange.com/452

As a business owner, it's tempting to promote your brand on every social media platform, but it's not always possible – and it might not be the best strategy, either. Brand strategist Phil Pallen shares his expertise to help you decide which platforms your businesses should focus on for maximum results.. https://www.theagentsofchange.com/451

Few people are taking advantage of one of LinkedIn's most powerful tools: the newsletter. Discover how to set one up to reach a whole new audience.. https://www.theagentsofchange.com/450

Getting inbound links to your e-commerce website—or any website for that matter—can often be a time consuming, soul sucking grind. But by aligning your marketing with something you and your community care about, you can attract links from businesses and organizations that rarely link out, improving your SEO and driving more qualified traffic to your website. Dale Bertrand of Fire and Spark shares...

You have a brand, either by design or by accident. If it's by accident, it may not be a brand you want to stand behind. Branding expert, Bri Seeley, helps you discover whether your brand is actually serving your business, and how to fix it if it comes up short. https://www.theagentsofchange.com/448

Social media isn't a cure all, but it is about connection, community, brand building, and giving people access to your business. Done right, and it can attract the right customers to your business. However, you need a strategy, and that's what Jennifer Watson, star of The Weather Channel and ActiveCampaign, is here to help you get started. https://www.theagentsofchange.com/447

What is LinkedIn's Creator Mode, and how you can use it to build an audience, establish thought leadership, and generate more leads online? https://www.theagentsofchange.com/446

What is agile marketing, and what benefits could it offer your business? Discover the framework that could speed your success online and off! https://www.theagentsofchange.com/445

The buyer's journey is happening with or without you, so having a funnel in place to catch them along the way is going to be your best bet to grab those emails, get those signups, and finalize the sale of your products and services. Alisha Conlin-Hurd is here to explain how to nurture your leads by holding their hands and pulling them towards the cash register. . https://www.theagentsofchange.com/...

Are you looking for a fresh approach to your marketing or business? Stop looking at your competitors and discover how to mine ideas from other industries. https://www.theagentsofchange.com/443

Social media and digital marketing experts are talking up Web3…is this something you need to pay attention to or can you safely ignore it? https://www.theagentsofchange.com/442

Consumers want to work with companies that align with their values. How can you take an authentic position in social media and beyond? https://www.theagentsofchange.com/441

Discover how to deliver a clear brand message that's on point and uses the right voice to engage your ideal customer. https://www.theagentsofchange.com/440

If you're not getting the leads and sales you need, these website changes will boost your conversion rates and generate revenue for your company. https://www.theagentsofchange.com/439

Discover the different ways you can monetize your time on Instagram, and where to get started if you're just starting out. https://www.theagentsofchange.com/lima https://www.seniorcaremarketingsummit.com/ https://www.theagentsofchange.com/438

If you've never considered TikTok for your brand, this is the perfect jumping on point. Discover the pros and cons, and how you can make it work for your company. https://www.theagentsofchange.com/437

Too often, e-commerce sites are all about the products, not taking into consideration customer experience. Discover how to create a successful, customer-centric online store.

How do you successfully add creativity and humor to your marketing? How do you take risk, but not risk it all? We chat with Saul Colt on how he handles it. https://www.theagentsofchange.com/435

Struggling to attract new clients using Facebook Ads? Check out this more "personal" approach to messaging that's working for businesses that embrace it. https://www.theagentsofchange.com/434

What's the best way to grab your customer's attention AND keep them wanting more? According to Reese Spykerman, the answer is Anticipation Emails. Try encouraging your audience to countdown to the launch of a new product with you, or even tease them with a bit of intrigue – just don't give away too much!https://www.theagentsofchange.com/433

What is inclusive marketing? How does it differ from multicultural marketing? How can you get started and be authentic? https://www.theagentsofchange.com/432

Discover how to create the right content for every step of the e-commerce funnel and customer journey and start selling more online today. https://www.theagentsofchange.com/431

Sales and marketing teams often disagree on what is a qualified lead, especially in B2B settings. However, when they do manage to work together instead of butting heads, the benefits to the bottom line are obvious. So how can marketers eliminate the struggle to communicate with their sales teams and nurture a more collaborative effort? According to Pam Didner (https://pamdidner.com), clarity aroun...