The Agency Growth Podcast

You're going to face competition no matter the niche or the industry you're in. It's inevitable. But competition isn't something you should be afraid of for a few reasons: There are plenty of fish out there Competition can be friendly and even rewarding People don't like your competition People have also never heard of your competition (no matter how big they seem to be) What Cody and Jake have fo...

There's a belief out there that in order to be successful in your entrepreneurial endeavors, you have to quit your full-time job and dedicate your life to your business. This just isn't true. Often times people equate the first level of success in an entrepreneur's lifecycle to when the income from the side hustle replaces the income of their day job. Although that is a great milestone, it isn't w...

Every new agency owner we run into likes to show off their fancy, expensive software whether it's a reporting tool, CRM, or bid manager. It seems like everyone thinks the next piece of software they buy is going to push their agency to the next level when in reality, it's most likely going to keep you from going to that next level. We grew our agency to the efficient machine it is without using on...

The #1 problem with the marketing and consulting industry is fake gurus and "Master Classes". Nearly all of the people who host these or have some kind of agency blueprint course are fake and can't actually perform the marketing they're preaching for clients -- so they turn to teach you instead. For the most part, this is an episode where we take a dump on people who sell agency and marketing cour...

If you chase relationships in your agency or consultancy, the money will follow. But if you chase money first, you risk destroying current and future relationships which becomes self-defeating in the pursuit of money. We give specific examples of when we cared more about preserving a relationship than adding a new client or taking a business' money that has had positive effects on our business. Th...

When you first start out, you'll likely try to acquire and maintain as many clients as possible regardless of how demanding or awful they are. We uncover what it's really like when you sacrifice more money for clients that are out of scope, not a good fit, and are downright rude as well as how to tell when you should consider letting a client go or not take that client on in the first place. Takin...

As you start and grow your agency, you'll deal with client criticism. You can either let it annoy you or let it make you better. Criticism can be rooted in miscommunication, poor delivery, or even your client simply having a bad day. We've dealt with our fair share of client criticism in the past and felt like it would be good for us to share how we deal with different types of criticism as well a...

Your services oftentimes include values that aren't measurable. Reporting, assurance, maintenance, etc. But sometimes clients don't understand that. If they're equating the price they're paying to only one aspect of the services you're offering, you can have an issue on your hands with your client's happiness. In this episode, we'll go over a few ways we got our clients to understand the value the...

Closing sales for a new coach or agency owner is hard, especially if you don't quite have a solid portfolio or a few references you can send prospects to. Every agency owner has to deal with this when they start their business. We were able to overcome that hurdle and now sales and closing clients come naturally to us. When we first started, we had to overcome a lot of objections -- now, it's easy...

One of the hardest things to do while starting your agency is finding your first client. As one of our most requested topics to shed light on, Cody and Jake expose how they acquired their first clients without cold-emailing, cold-calling, or running any ads. We'll talk about where we went to find clients along with the best and worst places to try to acquire new customers. We also go into some of...

Sometimes the services you offer are enough to acquire clients but are oftentimes not enough to retain clients, especially if the results you produce aren't immediate. Adding value to your services or working with you in general during your partnership with your client can be enough to keep them with you while your services work to produce results over time. We'll talk about a few of the things th...

Figuring out how to price the services for your marketing agency or consultancy can be tricky to do, especially when first starting out. Most people tend to undersell themselves when first starting out due to a lack of confidence in their own sales pitch and their product.  We talk about how we: Priced our services in the beginning when we didn't have any clients Realized we were undercharging Rai...

Jake and Cody analyze the types of marketing or consulting services that not only work but are profitable. You want to offer high-value services that drive actual results with your clients. Clients aren't stupid; they'll eat you alive if what you offer doesn't drive results. You also don't need to offer everything and the kitchen sink. Focus on what works, even if it's just one service; your clien...

There is a multitude of things to consider when starting your agency; one of those things is whether you should focus on a niche or stay broad. Additionally, what niche should you focus on? We tackle the common questions, "should I focus on a niche?" and "what niche should I specialize in?". There is no right answer, but we have some food for thought when considering both of these questions. On on...

Jake and Cody tackle everything you need to start your own marketing, consulting, or coaching agency. We're giving you a complete list of everything you should be thinking about and considering when starting your agency from having an actual plan to invoicing software and obtaining your LLC. What Jake & Cody say you need and how to get it: Computer Invoicing Software Website (domain, host, CMS...