The Agency Growth Podcast

**Cold Open (Cody's Breakdancing + ER Visit...)** **Skip the Cold Open at 13:10** A listener wrote in to get our advice on what to do regarding a situation he's in with a client. His client isn't understanding the value of what he's offering despite amazing cost per lead results and even the client admitting that the leads are closing at 60%. To complicate matters, he feels like he can't fire the...

**Cold Open (Cody's living in a 3rd world country)** **Skip the Cold Open at 7:37** After 6 years of the same pricing we had when we started, we raised prices by 30% overnight. We sent an email to our clients on February 28th telling them the price change was going into effect on April 15th. In this episode, we break down our complete methodology on what went into the price increase. Why 30% Why a...

We sit down with Geenay at Consortium Studio, who recently pivoted from the agency model that takes anything they can get to niching down. Only her niche is with luxury and premium brands. We're used to finding Facebook groups with our niche audience or guesting on podcasts in our niche to get in front of our clients. Geenay doesn't have that luxury... or perhaps she actually does have the luxury?...

Ever see those really awesome marketing campaigns that brands do that seem so out of the box and must have taken millions of dollars to pull off or some creative genius? Those are because of people like Dani Durfesne with The Aux Co . Dani has a history in film production and pulls off some pretty awesome stuff for brands at pretty low budgets (we're talking only a few thousand dollars). She's the...

In Part 2 of talking with Dave from Local Falcon and Epic Web Studios , we dive into the Local Falcon platform itself. Dave talks about new things coming to the original geogrid tool, such as AI overview and ChatGPT tracking and MCP servers. Additionally, we explain why we think geogrid tools cause more issues with clients than the problems they solve. ---------------------------------- Our recomm...

The start of our first-ever 2-part episode on the podcast, Local Falcon CEO, David Hunter, was dropping bombs during the discovery call, so we had to tell him we were holding him hostage for 3 hours to record two episodes. This episode is all about his agency, Epic Web Studios. The agency that eventually brought Local Falcon into the world. The 7-figure agency that no one who uses Local Falcon kne...

**Cold Open (Jake has started mobile gaming)** **Skip the Cold Open at 10:19** The best agencies out there aren't necessarily the ones producing the best results. They're the ones with the best communication and value for what is being paid for. On this episode, we navigate how we have failed in the client communication area recently and how we're trying to correct that and provide more communicat...

The United States is often seen as the holy grail of markets for agencies. That's great if you're already located in the US, but what if you're not? For the last couple of years, agency owners in the Middle East, Asia, and Africa have asked us our advice on how they can get clients in the US, but we've never had a good answer for them. Managing time zones is one thing, but the cultural differences...

**Cold Open (Jake moves to Chicago // Jake played Semi-Pro in Portugal)** **Skip the Cold Open at 19:21** Sorry for the long cold open. Cody and I haven't recorded in a while, so we had a lot to catch up on. As tenacious business and agency owners, we tend to dive deep into business, the agency space, and whatever our agency's niche is. However, we have to be careful not to make our entire persona...

**Cold Open (How do you jump-start a car?)** **Skip the Cold Open at 00:05:44** We've featured a lot of different kinds of agencies on this podcast but have yet to have an agency on the podcast that deals almost exclusively with direct mail or a more traditional form of advertising. So we called our buddy, Wayne, up at Inside the Box Marketing to talk about how he and his wife built a 7-figure dir...

**Cold Open (Business Challenges / Jake is Moving to Chicago)** **Skip the Cold Open at 11:44** Our podcast isn't the only agency podcast out there. We decided to have a listen to other podcasts similar to ours and give you our take on them. The good, the bad, and the ugly. We also spend some time reflecting on our own podcast and wonder what would make ours better for agency owners. Either way, w...

Earlier this year, when we started verifying agencies in r/agency, we created a user flair for agencies that have achieved the 8-figure status. We didn't think anyone in the subreddit would get that flair... That is, until Jordan Brannon from Coalition Technologies reached out. One look at his P&Ls, and I knew we had to have him on the podcast. Jordan has gone through just about what every age...

The last few episodes we've talked quite a bit about how as agency owners, we start to lose our subject matter expertise in the thing we built our agency on. We focus on growing the business and being good business owners rather than being the SEO or paid ads experts in the business. It's a weird feeling when your team starts to know more than you. Of course, you could always be like Joy Hawkins f...

Borja Cuan from Four15 Digital joins us as we ask him how exactly his agency manages a quarter of a billion dollars in ad spend with only 21 people. What kind of people do you need on your team to manage that? We envision disaster scenarios where someone on our team ads an extra zero or forgets a decimal in budgets while only spending $1,000 per month in ad spend on a client; imagine that client's...

Johnathan Gryzbowski from Penji joins us on this week's episode. An episode that was meant to go deep into creating an agency where 100% of the services are whitelabeled through Penji's graphic design capabilities turned into a deep discussion on letting go of the subject matter expertise vine. We went deep into how to build a great team and how to feel when you're no longer the smartest person in...

**Skip the Cold Open at 8:00** After three years of talking about the Profit First System, we finally do an episode on just that. And what better way to do this episode than to have the creator of the system, Mike Michalowicz, on the show to answer some of our questions regarding how the system works for agencies. But more importantly, why the Profit First system is important in already profitable...

Episode #118's Lindsay Halsey's business partner, Lori Calcott, joins us on this episode to talk about white labeling PPC services for other agencies. We don't white label for other agencies at Evergrow but we're curious how an agency would consider doing that given that all agencies might sell their services a little different. Additionally, every vertical and industry is different. How does Lori...

**Cold Open (Charizard-shaped Cheeto Sells for $90k)** **Skip the Cold Open at 6:38** What is an AI Agent and the business model surrounding it? We tackle the AI agent topic on this week's episode and why a business model built around the use of an AI agent is fundamentally flawed in the way people are talking about it. We also cover the hype around AI and how most people aren't using it correctly...

We sit down with Drew Johnson with Everflow to talk about how agencies can offer affiliate and influencer services to their clients. We press Drew on the viability of the influencer channel for small businesses and how agencies can effectively white-label affiliate marketing services through Everflow. This is a whole new world to us. ---------------------------------- Drew is passionate about driv...

Newsletters are hard. Everyone wants to start one or have a way to subscribe to one but you never really know what to put in it or have it get good tracion. Once it does, how do you make it make you money? We talk about Stacked Marketer quite a bit. It's where we get pretty much all of our marketing information on individual platforms. It's where we get the most condensed version of what the exper...

Revenue share models never work. At least that's what we always say. Thomas Rudy from DataShopper comes onto the podcast to tell us how he built his 7-figure agency on a revenue share model earning multiple 6-figure annual contracts. Thomas is the Co-Founder of DataShopper , a data-hygiene software that lets you retarget anonymous website visitors through digital media and even print mail. This so...

**Cold Open (Valentine's Day Stuff)** **Skip the Cold Open at 10:49** We dive into the not-so-riveting conversation about what defines an agency. It's not a topic we thought we'd have to cover but it seems like people (including us) are having some confusion over. Is a videographer an agency? What about a HighLevel sAaSpReNeUr? Why does any of this matter? Well, because it defines what you do and...

**Cold Open (How many bananas is too many?)** **Skip the Cold Open at 7:05** The productized service model is popular amongst agencies in the industry now. It used to be the Mad Men-type creative agencies that dominated the land but the productized models have been sweeping the globe. However, agencies still struggle with productization. They don't admit it, but they do. Having a package service i...

**Cold Open (Cody is a God at Subway Surfers // r/agency Subreddit news // Google Gemini)** **Skip the Cold Open at 21:00** Everyone talks about qualifying prospects for their agency but no one every talks about what qualifiers they're using for themselves. Our agency has lower-cost services than most agencies yet we still have client qualifiers. Some of these are based on how much revenue prospec...

Mordy Oberstein from Unify Brand Marketing joins us on the podcast this episode to talk about how most companies fail at marketing their brand and defining their brand identity. Mordy has been a recognizable face in the SEO industry for nearly a decade as the CMO of Rank Ranger, Head of Communications at SEMrush, and finally the Head of SEO Brand at Wix before starting his own branding agency, Uni...