The Agency Accelerator

Today’s guest just so happens to be the first EVER employee I hired in my agency CIT, many years ago! Pietro Ranieri worked at my agency for 9 years before leaving to set up on his own and I wanted to get him on the show to discuss his journey from freelancer to running and growing an agency, and to the point of selling his agency. He went on to buy his agency back (we discuss why!) and he now has...

Imagine having an agency that runs itself. No more slogging over client work day in, day out. No more 15-hour days to ensure you meet the next deadline. No more dealing with multiple clients all wanting to speak only to YOU. This is something many agency owners dream of yet fail to achieve. However, if you really want an agency that runs itself, it most certainly is possible and I’m going to show...

Video content is dominating the world right now, but for so many of us (myself included for a long time!) the thought of getting in front of the camera can put us into a cold sweat! Laura Evans runs a video and podcasting company called Let’s talk Video Production and I was super excited to have her as my latest guest on the Agency Accelerator Podcast. We are going to be talking all things video a...

It’s been a few months now since the virus knocked us all for 6 and threw out all our plans, and we are now adjusting to what has become the “new normal”. In today’s episode, I discuss how you can continue to grow your agency even during these crazy times, because you should not just be running on a “survival mode’ mind set right now. Your agency has the opportunity to thrive, so let’s get on with...

What an incredible story my next guest has! I am joined by Miha Matlievski today, who talks about his business failure and how he rose from the ashes, even after losing absolutely everything in a very short space of time. We also discuss mindset and emotional intelligence, and how you absolutely must have these both in check, if you are to succeed as an entrepreneur. [01:45] A quick history of Mih...

Imagine going to your best friend’s wedding and having too good a time and waking up with an almighty headache the next morning. Would you reach for a pain killer or take a vitamin pill? Well a pain killer of course! Clients who are in pain have an urgent need to solve that pain (with your solution). Yet many agencies are trying to sell their prospective clients a vitamin pill (something that is n...

Standing out from the crowd when it comes to marketing your business is getting harder and harder these days and posting the odd blog just isn’t enough anymore. So, in this episode I’m joined by Ian Laurie of Snow Digital Media and we are going to be looking at the importance of adding video into your marketing strategy, in particular using it on LinkedIn. [02:50] Ian shares his journey of running...

Picture this:  You’re walking the dog or standing in the shower and you have a brainwave of an idea for a new product, course or a new business idea. You get very excited by this and sit down and start fleshing it out and then put it into action. After many weeks and late nights of work you’re finally ready to launch. You’re very excited to get your product or business out there so you launch with...

Fear of public speaking is an incredibly common phobia and affects around 75% of the population. As business owners, many of us (no matter how much we hate it) are unable to avoid public speaking situations thanks to meetings or presentations – in fact it’s a crucial part of building our agency. So wouldn’t it be a lot easier if we could learn to cope with it a bit better, or even crazier….learn t...

The Coronavirus has disrupted the entire world in ways we haven’t seen since WWII. Chances are your own business has been affected, whether it’s the amount of clients you now have or the fact you and your whole team are now working remotely. In this episode I want to discuss 5 key areas that you need to work on in order to not just survive the virus, but thrive. They are; mind-set, serving your au...

In this episode, I focus on something very close to my heart – the importance of niching. Agencies that have a clearly defined niche massively outperform those that don’t in almost every way: revenue, customer retention, employee satisfaction, and in the quality of their client relationships (because prospects see you as the expert, not just as a supplier). A big statement to make? Sure - but I kn...

In this latest episode, I am joined by Roland Gurney of copywriting company, Treacle . Treacle helps creative and digital agencies clarify their position and messaging. Whilst we are of course going to be discussing all things copywriting (like how to improve your own website’s copy and if business blogs still have a place in today’s world) we are also going to look at the importance of niching an...

In today’s podcast, I’m going to show you how to identify your ideal client and how to go about winning them! This is something I spend a lot of time discussing with my coaching clients because so many of us (myself included) have wasted a lot of time and money attracting the wrong types of clients. I’m going to be giving you loads of practical advice so if you can, grab a pen and paper and make s...

I am super excited to be joined by Lee Jackson of Agency Transformation and the Agency Trailblazer Podcast . This episode is jam PACKED with actionable tips and advice to help you with your agency’s growth. We are going to be looking at the 5 stages of growth and transformation every agency needs to go through in order to grow. So grab a pen and paper because you’re going to be taking away so much...

Hello from South Africa! I have been fortunate enough to have spent the last month here and I’m recording this podcast from Cape Town, during my last week in this stunning country. I’ve learnt some really great lessons during my time here and I wanted to share my thoughts about Cape Town and South Africa in general and how they can relate to the way that we run our agencies (and our lives!):   [1:...

Welcome to The Agency Accelerator’s eighth episode, hosted by agency coach and online educator, Rob Da Costa.  In today’s world, advertising on social media is a very competitive sport, so we need to ensure we’re doing it correctly, otherwise we could end up wasting hundreds, or even thousands of pounds. In this episode, we are diving into the world of Facebook advertising and I am joined by a ver...

***STOP PRESS*** If you want to avoid 'feast or famine' in your agency then watch my new FREE training entitled " ​​​​​​​How to fill your sales pipeline with ideal leads in just 90-days" Save Your Seat Here In today’s podcast, I will be discussing exactly what it takes to grow a successful marketing agency and I’ll be giving you some great tips on areas to focus on as well as some common mistakes...

Welcome to The Agency Accelerator's sixth episode, hosted by agency coach and online educator, Rob Da Costa.  In this episode, Rob is joined by guest David Miles of The PPC Machine and they cover the world of PPC marketing and how it is changing. David also discussed how and why he niched his agency. So make sure you tune in, because Rob and David have some incredibly valuable tips to share with y...

Welcome to another episode of the Agency Accelerator podcast, hosted by business coach and mentor, Rob Da Costa. Email marketing (when done correctly) is one of the most effective, if not THE most effective way of delivering new sales for your agency. If you don’t have a list, this should be at the top of your marketing priorities this year. In this episode I am going to cover a lot with you inclu...

Welcome to another episode of the Agency Accelerator podcast.  In this episode, we are joined by my very first guest and a client of mine, Sally Alexander. Sally is currently the Client Services Director but soon to be Managing Director of education-focused marketing agency, Ambleglow. We discuss how Ambleglow has repositioned itself from an education focused ad agency to a full service marketing...

In this first podcast of the year, I talk about the power of a positive (and negative) mindset and how this can, quite literally, make or break your business.  Mindset is not just some wishy-washy trend that comes and goes like a lot of the health and wellness fads these days because I guarantee you, behind every successful business is an entrepreneur with a winning positive mindset. I’ll be discu...

Welcome to The Agency Accelerator’s second episode, hosted by business coach and online educator, Rob Da Costa. In this (bonus) podcast, I discuss the importance of making each and every hour as productive as possible by utilising a range of brilliant tools and apps that will save you HOURS each week. Remember – Ditch it, Delegate it, Defer it, Do it, or…..automate it! We are focusing on the autom...

In episode 1 you will get to know your host, Rob Da Costa and as well hear about the goals for the podcast and you, and learn about some of the forthcoming episodes and interviews. Key points in the podcast: 1:07 Who is Rob Da Costa? 2:36 Selling up 4:01 How Da Costa Coaching was born 6:00 Niching into the Marketing sector 7:40 How & why this podcast is going to help you, the agency owner 9:53...