The Affiliate Marketing Podcast

In this week's Affiliate Marketing Podcast, Lee-Ann Johnstone spoke with Tero Paivarinta about Twitch streaming. They discussed Tero's background in the industry and the importance of managing a partnership between the streamer and the brand. Listen to this week's episode to get some valuable insights into this kind of affiliate partnership. Rate, Review, & Subscribe on Apple Po...

On this week’s episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone speaks with Rightlander's Ian Sims and Kindred Head of Affiliates, Ryan Henderson. They discuss compliance in the iGaming industry and the importance of this for affiliates. Listen to hear their thoughts on how operators can educate affiliates on compliance and more. Rate, Review, & Subscribe on Apple Podcasts “I...

On this week's episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone speaks with Kevin Mcginnigle, Founder of Positively Distinctive Media. They discuss the big changes in bingo over the past few years and what the future looks like. Listen to hear their thoughts on the importance of immersing yourself in the world of bingo. Rate, Review, & Subscribe on Apple Podcasts “I love Affi...

In the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with Phil Fraser, the previous owner of leading UK Bingo Site , www.whichbingo.com. They discuss Phil’s 5 step process and the importance of planning. Phil also spoke about how WhichBingo built its niche around asking questions to get high up in search. Listen to this episode to learn more about building an affil...

In the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with Matthew Hughes, Editor in Chief at Top Business Tech.  They discuss what branded SEO is and why affiliates need to be more aware of it. They also discuss some of the best ways to boost engagement and how affiliates can change their website to be more aligned with branded SEO. Listen to this episode to get an...

In the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with 10Bet's Head of Affiliates Yotam Peretz and Head of VIP Gali Hartuv who shares their learning on applying VIP and Customer culture to their affiliate onboarding experience and how affiliate managers can utilise partnership marketing much better as part of their overall marketing mix.  They discuss VIP a...

In the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone speaks to Marc Wood - Sales and Marketing Director for 1account.  The two discuss the following:  How 1account's age verification process works;  Why the product came about in the first place;  How 1account is helping affiliates to remain an important part of the iGaming ecosystem, despite tightening regulations in th...

In the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with content marketing expert Martyn Hannah - Founder of Ghostfoundry to talk about content marketing for affiliates and how they can optimise their sites and performance setting the right goals.  The two discuss the following: Content managers for affiliates and program managers on a budget; Tips for outsourcing...

In this edition of the Affiliate Marketing Podcast,  Lee-Ann Johnstone catches up with Stacy Carlson of Smile. The duo discuss the TextExpander tool, which is used by some pretty famous names. They also speak about how this can be effective for affiliates to shorten their administration time and improve content delivery  Rate, Review, & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Af...

In this edition of our AffiliateINSIDER Affiliate Marketing Podcast, Lee-Ann Johnstone speaks to Neil Walker from Engage - a new platform designed to make it easier to recruit affiliates.  Neil talks about why it can be challenging for many programs to recruit high-quality affiliates, as well as the problems that Engage seeks to address. He and Lee-Ann also discuss the importance of affiliate rete...

In this edition affiliate marketing expert Lee-Ann Johnstone spoke to ICS Digital Marketing Director Martin Calvert and Crystal Content Managing Director Sharon McFarlane about how content marketing has changed during COVID-19.  For more information about how you can grow your affiliate program, visit www.affiliateinsider.com    Send me a text with your questions

In June 2020, CasinoGrounds Co-Founder Kim Hultman raised €47,000 to support the fight against COVID-19.  After this, AffiliateINSIDER CEO Lee-Ann Johnstone caught up with him and fellow CasinoGrounds Co-Founder, Tobias Svensen.  The three of them talked about how the idea for the 24-hour live charity stream, which raised the funds, came about – plus more.  Send me a text with your questions

In this edition of the Three Questions Podcast, Lee-Ann Johnstone speaks to Atanas Tanev of WEBSA Ltd. Atanas has built an affiliate marketing empire, with four websites, one of which is Silentbet.com , which specialises in multiple verticals and markets. He discusses his affiliate business launch and his entrepreneurial journey developing these sites with a great amount of candour.  In this inter...

In this edition of the Three Questions Podcast, we turn our focus to the US market. Lee-Ann Johnstone catches up with Andrew Wolfington, co-founder of Vig it.  Vig it is a mobile app for iOS and Android, which allows players to share sports betting tips with their friends. Punters can also compare odds between regulated sportsbooks, view game statistics and more.  Andrew shares some insight on thi...

I caught up with Alexander Kostin, a US facing affiliate about the lessons he's learned launching www.americangambler.com and how his journey has taught him some valuable lessons. We talk through his 5 key learnings launching a new affiliate business and highlight the key things he'd have changed knowing what he does right now. Listen in for his top tips around content marketing and SEO....

In this episode of The Three Questions Podcast , Lee-Ann Johnstone is joined by Kyriakos Fourniadis , Director of Strategy at Bettor Collective, a leading affiliate company and previous owner of Betarades.gr, which recently joined the Better Collective compliment to talk about the development of this market, their future plans and the upcoming Better Collective Operator Awards, which will be hoste...

CEO & Co-founder of Better Collective Jesper Søgaard joins Lee-Ann in our final #RGWeek19 special podcast. Jesper shares his insight in the importance of the role that affiliates have in Responsible Gambling.  Send me a text with your questions

For our second #RGWeek19 special podcast, Lee-Ann is joined by Kim Mouridsen - founder of Mindway AI. Kim describes how the Mindway AI technology helps to prevent gambling addiction, and also provides further insight into Responsible Gambling. Send me a text with your questions

In our first Responsible Gambling Week special of The Three Questions Podcast, Lee-Ann is joined by BetBlocker founder Duncan Garvie. Send me a text with your questions

In the latest episode of AffiliateINSIDER'sThe Three Questions Podcast , AffiliateINSIDER's CEO and founder, Lee-Ann Johnstone accompanies the General Manager of Catena Media , Nikola Teofilovic . Within the episode, we see Lee-Ann and Nikola touch on the start-up space, while working with a lot of entrepreneurs. Nikola expands on his interest on this industry and why he is so proud to b...

In episode four of AffiliateINSIDER ‘s The Three Questions Podcast , Lee-Ann is joined by Sarah McChesney-Gordon , Client Service Director at Fresh8 . In this week’s episode, Sarah and Lee-Ann look at the state of the US market at the minute, the eradication of ‘dumb advertising’ and the role of geotargeting in reaching an audience. Send me a text with your questions

We talk with Erik Bergman, who is on a quest to build Great.com , an organisation that is changing the way people think about charity, development, and business organisations. As ex co-founder of Catena Media he shares his knowledge of affiliate entrepreneurship and building an engaging audience In this months edition of our "3 Questions" Podcast. Learn more about affiliate marketing at...

In this Month's episode, Lee-Ann speaks with Group Head of SEO & PPC at Betsson Group, Eitan Gorodetsky about Search and its relevance to Affiliate Marketing today. For more information about affiliate marketing and how to get consistent sales from your affiliate program visit: www.affiliateinsider.com Send me a text with your questions