Matt McWilliams, Award-Winning Affiliate Manager
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.
Author
Matt McWilliams, Award-Winning Affiliate Manager
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
How Smart Affiliates Are Using AI (And How You Can Too) - Part 4 21.07.2025 37:05
What if you could close more sales after the purchase? What if you could turn one email into three social posts...or flip negative reviews into your most persuasive talking points? That's exactly what we're doing in today's episode. I'm sharing 15 advanced ways to use AI in your affiliate marketing…and some of these are straight-up cheat codes for affiliate marketers. Links Mentioned in this Episo...
How Smart Affiliates Are Using AI (And How You Can Too) - Part 3 14.07.2025 39:39
What if you could boost your affiliate income... without posting more, emailing more, or working harder? What if the secret wasn't hustle... but knowing exactly what to say and how to say it…before your audience even asks? Today, I'm giving you 10 clever ways smart affiliates are using AI to warm up followers, boost conversions, and make sales feel natural. Links Mentioned in this Episode Review P...
How Smart Affiliates Are Using AI (And How You Can Too) - Part 2 07.07.2025 36:03
If you want to stand out as an affiliate today, you need to do more than just send a few emails and post on social media. You need to answer questions before they're asked. You need to overcome objections before they pop up. And you need to overcome your own resistance. If you've wondered "What do I say about this product?"" or ""What do I post today?"", AI could be your new best friend...if you u...
How Smart Affiliates Are Using AI (And How You Can Too) - Part 1 30.06.2025 35:24
Ever feel like you're putting in more hours than ever... but your affiliate income isn't keeping up? You're not alone. But here's the good news: Smart affiliates are already using AI to save time, simplify their content, and sell more…without sounding like a robot. Today, we're kicking off a brand-new series on how to use AI as an affiliate marketer…whether you're just getting started or looking t...
How I Use AI to Run Affiliate Programs (Part 6) 23.06.2025 36:47
Ever feel like you've maxed out your ideas for managing your affiliate program? In this final episode of the series, I'm sharing 11 more creative, under-the-radar ways I've used AI to streamline, scale, and improve affiliate management…especially the parts you didn't even know could be outsourced to AI. We're talking about social monitoring, copywriting, challenge creation, even handling those tri...
How I Use AI to Run Affiliate Programs (Part 5) 16.06.2025 38:29
Most people think AI is just for writing emails or doing data analysis…but what if it could help you train your team, onboard new affiliate managers, and even build goodwill with your partners? In this episode, I'm sharing the more unexpected ways I use AI behind the scenes to run stronger, smarter affiliate programs. Links Mentioned in this Episode Affiliate Email Pro
How I Use AI to Run Affiliate Programs (Part 4) 09.06.2025 31:02
There are a million little tasks that come with managing affiliates…leaderboards, nudges, bonus ideas, follow-ups... and most of it eats up your day. In this episode, I'm sharing how I use AI to handle all of that faster, better, and without losing my mind. These are the behind-the-scenes tasks that move the needle…and AI makes them way easier. Links Mentioned in this Episode Affiliate Email Pro
How I Use AI to Run Affiliate Programs (Part 3) 02.06.2025 31:53
If you're still spending hours trying to find affiliates, segment them manually, or figure out who's actually worth reaching out to… you're doing it the hard way. In this episode, I'm showing you how to use AI to uncover hidden affiliate opportunities, personalize your outreach, and grow your program faster…with less guesswork. Links Mentioned in this Episode Affiliate Email Pro
How I Use AI to Run Affiliate Programs (Part 2) 26.05.2025 37:59
If you're still spending hours digging through spreadsheets or writing custom outreach from scratch, you're doing it the hard way. In this episode, I'm sharing the AI strategies I use to save time and actually increase affiliate performance. These are the tools I wish I had 10 years ago. LINKS MENTIONED IN THIS EPISODE Affiliate Email Pro Avoid these common affiliate program mistakes TEXT ME: +1 (...
How I Use AI to Run Affiliate Programs (Part 1) 19.05.2025 33:36
Ever wish you could scale your affiliate program without cloning yourself? In this episode, I'm breaking down the exact ways I use AI to run affiliate programs more efficiently and effectively… and how you can do it, too. Links Mentioned in this Episode Affiliate Email Pro TEXT ME: +1 (260) 217-4619
What I Learned From Running a Launch With 1,200 Affiliates 12.05.2025 43:45
Most people panic when managing 10 affiliates. We ran a launch with 1,200 of them. Today, I'm sharing the biggest lessons, the surprises, the wins, and the near-disasters from the trenches of our largest affiliate launches ever. If you ever plan to scale your program…or if you just want to avoid the same mistakes we made…I've got you covered. LINKS MENTIONED IN THIS EPISODE Your Affiliate Launch C...
How to Create Recurring Revenue with Your Affiliate Program 05.05.2025 1:05:39
What if you could create a steady stream of revenue month after month...just by doing a few things differently with your affiliate program? Today, I'm sharing the exact strategies we use to build recurring revenue for our clients…because affiliate revenue shouldn't be one-and-done. This episode might just change how you think about your entire business model. LINKS MENTIONED IN THIS EPISODE The Af...
How to Use Virtual Assistants to Run a 7-Figure Affiliate Program 28.04.2025 48:13
Believe it or not, you can scale an affiliate program to 7-figures and beyond…and you don't have to do all the work. And you don't have to hire a team of overly qualified affiliate managers. You can scale with a team of virtual assistants…or even a single one. In today's episode, I'll show you how. TEXT ME: +1 (260) 217-4619
Time Management for Affiliate Managers 21.04.2025 48:44
Affiliate management is NOT a 9-to-5. It's more like juggling flaming chainsaws while answering emails in a moving car. So how do you stay on top of it all…without burning out or losing track of what matters most? That's what today's episode is all about. Because let's face it…when everything feels important, nothing actually gets done. LINKS MENTIONED IN THIS EPISODE Affiliate Program Email Templ...
How Paul Pruitt Went from Unknown Affiliate to The Top of the Leaderboard in Only Two Years 14.04.2025 49:17
Paul Pruitt is not exactly a household name in the affiliate marketing world. And yet...he's consistently finished in the top 10 of major affiliate launches over the past two years. Today, Paul reveals the strategies he used to once again finish in the top 10 of one of the biggest affiliate launches ever. Listen to this, learn from Paul, and apply what he shares and you'll be on YOUR way to the le...
The Affiliate Manager's Toolkit: My Favorite Tools, Apps, and Shortcuts 07.04.2025 34:17
Want to save time, stay organized, and run your affiliate program like a pro…without losing your mind? These are the tools that keep me organized, sane, and have helped us scale multi-million dollar programs. LINKS MENTIONED IN THIS EPISODE My Toolbox Gmass Affiliate Promo Plan Template Canva MeetEdgar
The 7 Biggest Challenges to SCALING Your Affiliate Program (and How to Solve Them) 31.03.2025 49:05
Scaling your affiliate program sounds great...until you hit the roadblocks no one warns you about. Today, we're tackling the biggest challenges standing between you and explosive affiliate growth...and, more importantly, how to solve them. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Affiliate Program Kickstarter Affiliate Program Terms & Conditions Template What & How to Communicate to Yo...
How to CELEBRATE Your Affiliates (And Make Them LOVE You) 24.03.2025 24:19
Your affiliates are the lifeblood of your program…but are you making them feel valued? If you want affiliates who promote harder, stay loyal, and genuinely love working with you, it's time to CELEBRATE them! In this episode, I share nine powerful ways to recognize, motivate, and excite your affiliates so they stick around and sell more! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network TEXT ME...
I Studied Over 8,000 Affiliate Programs and Found This One SHOCKING Result 17.03.2025 18:02
Ever wonder what separates the best affiliate programs from the ones that flop? I studied over 8,000 of them, and one result shocked me. It wasn't the niche, the commission rate, or even the size of the brand…it was something WAY simpler. And I promise you that it's not what you think. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network TEXT ME: +1 (260) 217-4619
How to Beat the Dreaded Mid-Promo Slump in Affiliate Launches 10.03.2025 39:01
Ever feel like your affiliate promotions start strong, end with a bang, but completely fizzle out in the middle? That mid-launch slump is real…but it doesn't have to be! Today, I'm sharing exactly why it happens and, more importantly, how to keep the momentum (and sales) going strong. Whether you're an affiliate or you're running the launch, you don't want to miss this! LINKS MENTIONED IN THIS EPI...
How to Grow Your Affiliate Program (and Brand) with a Podcast 03.03.2025 27:14
Want to grow your affiliate program and your brand at the same time? Start a podcast. Seriously. Podcasting isn't just about sharing your expertise or building an audience (although that's a huge bonus). It's one of the easiest, most effective ways to connect with potential affiliates...the kind who can drive serious sales for your business. In this episode, I'm breaking down exactly how to use po...
Marketing That Actually Works: Donald Miller on Storytelling, Sound Bites, and Selling More 24.02.2025 51:12
Ever feel like your marketing messages are getting ignored? That's because they probably are. Your audience's brains are wired to tune out anything that's too complex, vague, or…let's be honest…boring. In this episode, I sit down with Donald Miller to discuss why people buy, how to simplify your messaging, and why conflict (yes, that means drama, tension, and controversy) is the key to grabbing at...
Are Affiliates Just Lazy? How to Motivate and Get the Most from Your Affiliates 17.02.2025 33:33
Are affiliates lazy…or is there something else going on? 🤔 If you've ever wondered why some affiliates seem to sit on the sidelines instead of going all-in, this episode is for you. Spoiler alert: It's not just laziness. Today, we're tackling what really holds affiliates back—and, more importantly, how to motivate them to promote more, sell more, and make YOU more money. Grab a notebook and liste...
Why People Really Subscribe & Buy (It's Not What You Think) 10.02.2025 20:26
Why do people actually subscribe? Why do they buy? What makes them willingly hand over one of their most prized possessions—their email address—for a PDF or training? And what about their TIME? Why would they spend it reading your emails instead of scrolling cat videos? And what gets them to part with their hard-earned cash for something you're offering (or promoting)? Today, we're breaking down...
Why I Finally Started My Own Affiliate Network 03.02.2025 19:56
I recently launched a dream of mine…a brand new affiliate network. But why? It's a massive investment, a huge time and energy drain, and there's no guarantee of success. It all comes down to one big reason… LINKS MENTIONED IN THIS EPISODE XP Affiliate Find Your First 100 Affiliates How to 10X Your Sales WITHOUT Spending All Day on Social Media or Expensive Paid Ads Text 260-217-4619
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