The Advocacy Channel: A Customer Marketing Podcast

Are you itching for more real-world advice from experts in customer marketing who continue to innovate and educate? So were we! Welcome to Episode 11 of The Advocacy Channel with special guest Leslie Barrett from Sendoso.   How to turn customers into advocates from the beginning of the customer journey   As the Director of Customer Marketing and Advocacy at Sendoso, the leading sending platform fo...

How do you know it’s the right time to start a customer advocacy program? How can you tell if a customer is ready to participate? What can you learn when asking them to join your program? To help answer these questions, we welcome a seasoned customer advocacy expert to The Advocacy Channel for our 10th episode.   How to identify when to start your customer advocacy program   Pablo Fernandes is the...

Did you know that 78% of people trust online product reviews just as much as a recommendation from a friend or a family member? So how do you go about capturing and sharing customer testimonials in a way that helps you reach new prospects and convert more leads? How to collect authentic customer stories To help, we’re excited to welcome Lauren Locke-Paddon to The Advocacy Channel. Lauren is a cust...

Welcome to Episode 8 of The Advocacy Channel!   Today we’re joined by Scott K. Wilder - an advisor to global technology companies with over 20 years of experience developing customer advocacy programs for brands like HubSpot, Google, Marketo, and Coursera.   Scott’s extensive experience in customer marketing has inspired him to develop and share ways that marketing and product teams can work toget...

As marketing technology continues to evolve, there’s a bigger shift towards more customer-centric products and platforms. Companies are focusing on engaging their customers, and listening to and prioritizing their feedback to create better product experiences and stronger relationships.   Learn how to build an engaging customer feedback program   To help us understand what this looks like in pract...

Welcome to our first episode of 2022! We’re excited to kick-off the new year with special guest Trisha Diamond, Director of Customer Success at Fiverr. With over 15 years of experience developing resources and support programs for customers to drive client satisfaction and retention, Trisha shares her unique approach to building genuine customer connections in a double-sided marketplace.   How to...

Wondering how to get started with a customer advocacy program in your organization?   Whether you’re a marketer, product manager, or growth leader eager to bring customer advocacy projects to your 2022 strategy, it can be difficult to understand how to get started and earn support from the rest of your team. This is why we’re excited to welcome Jon Ashley to The Advocacy Channel. With over 20 year...

As a marketer in the 21st century, you’ve likely come across the term “growth marketing” before. While it’s gotten a lot of buzz, not many people actually take the time to break it down or understand what it means and compare it to related areas like product growth.   This is why we’re excited to welcome Maria Cuasay to The Advocacy Channel. Maria has over 10 years of experience working on growth...

2020 made many marketing tactics more complicated, and customer acquisition costs were no exception.   While it’s no secret to anyone who has managed a paid ads campaign before, a 2019 report from Profitwell indicated that customer acquisition costs for both B2C and B2B have increased nearly 60% compared to five years ago. Competition in the online ad space has been growing for many years due to i...

Wondering how to build a customer advocacy program in your organization? To help, we invited Rebecca Kapler to join us as a special guest on the show. Rebecca is the Marketing Manager at Jobber—an award-winning business management software for small home service businesses. She has led many successful customer advocacy programs that have directly contributed to Jobber's explosive growth over the l...

Can a single-sided referral program be as effective as a double-sided program? Should you reward the referring customer, the referred user, or both?   In this episode, we’re thrilled to welcome Rachel Gershon, an assistant professor of marketing at the Rady School of Management, University of California, San Diego. Rachel specializes in consumer behavior and human decision-making. Her published ar...

Welcome to The Advocacy Channel: A Customer Marketing Podcast! In this debut episode, producer Zoe Millette sits down with host Will Fraser to get you acquainted and share more on what you can expect from the show. Get to know Will, his experience in the customer marketing space, and what makes The Advocacy Channel unique. As one of the first podcasts dedicated to customer marketing, we’re excited...