The Advisor Advancement Podcast Network

Tired of the scheduling chaos? Imagine a world with less burnout, more client focus, and actual time for growth. Intrigued? In this episode of The RARE Advisor, we'll break down how client surge meetings can maximize efficiency and reclaim your calendar. Discover the unexpected benefits and practical tips that could transform your client relationships and your work-life balance. Are you ready to d...

So, you got published in a newspaper, magazine, or some other publication. Now what? In this episode of Financial Advisor Marketing Playbook, I'll share 8 easy steps you can take to leverage your newly found fame. The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients...

Are you a financial advisor who wants to get free publicity? It's easier to do than you might think. In this episode of the Financial Advisor Marketing Playbook, we'll share how any financial advisor can get easily published in well-known media outlets without spending a dime. The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals th...

Supercharge your financial advisory practice with AI! Join Mark Mersman (USA Financial) and Craig Kirkpatrick (Optimal AdvisorAI) in this episode of Financial Advisor Marketing Playbook as they explore how to use AI compliantly to save time, improve client connections, and drive growth in their practice. Learn practical AI applications and get expert advice on getting started. The Financial Adviso...

Are you a financial advisor looking to maximize the impact of your events and seminars? The secret to success might surprise you: it's all in the intro and outro! In this episode of The RARE Advisor, host Aaron Grady welcomes Steve Phillips, Chief Practice Management Officer at USA Financial, to share expert tips on how to captivate your audience from start to finish. Discover how to create "profe...

In this episode of The RARE Advisor, we dive into the concept of "Moments of Truth" – those significant life events for your clients, both planned and unplanned, that present a unique opportunity to deepen your relationship. Learn how to identify key moments, develop a process for acknowledging them effectively, prioritize your efforts by focusing on your top clients, and discover creative and mea...

In this episode of Future Zeros, we'll uncover surprising research that shows the fastest-growing market for entrepreneurs is actually those over the age of 50! Discover why older entrepreneurs have a distinct advantage with their experience, connections, and deep industry knowledge. We'll dive into insights and studies that reveal the success rates of entrepreneurs at different ages. Plus, learn...

In this episode of The RARE Advisor, Aaron Grady and Alan Oehrlein – Practice Management Consultants at USA Financial - discuss the crucial importance of a robust seminar follow-up process. Discover how to implement best practices, from personalized communication and valuable resources to creating a sense of urgency and scheduling immediate appointments. Learn why the follow-up process starts duri...

Being a big fish in a small pond vs. being a small cog in a big engine – they are both opposite ends of the same spectrum and it can be unbelievably dangerous for the future growth, performance, and ultimate value of your business. In this episode of Future Zeros, we'll talk about what it means to live behind the decimal point, how dangerous that is, and the things you need to consider. Consider s...

There's all sorts of bait in the water out there trying to tell you the valuation multiples on your practice. But, beware... If you bite down on that hook hard, you might find yourself getting reeled in on a deal that will undermine the career's worth of work you've put into building your practice. We'll talk about some of the things you should be doing in your business to avoid the smoke and mirr...

When you're trying to build your practice for a future merger, acquisition, sale, transition, or succession – then when you come to a fork in the road, you better know how to take it. In this episode of Future Zeros, we'll talk about how important planning for the timing of your eventual exit is depending on the path you're looking to take. Consider subscribing for continued insights from USA Fina...

How are you applying the 80/20 rule? What does it really mean when you look at it from a revenue lens vs. a profit/EBITDA lens? The 80/20 rule is dramatically different based on how you use it and that's what makes it so brutal and so useful. In this episode of Future Zeros, we'll dive deeper into client segmentation and how it impacts the bottom-line profit of your practice. Consider subscribing...

What is the difference between selling/buying a book of business, selling/buying a financial practice, and selling/buying the assets of a business? If you don't know the difference between these before walking into an M+A negotiation, you're at a huge disadvantage. In this episode of Future Zeros, we'll dive into each option and when it may be a good fit for you. Consider subscribing for continued...

We're about to have a "Family Moment"… This is when we have a tough-love conversation about the fact that things will never be the same again -- And that it's not a "bad thing" if you embrace and capitalize on the change. In fact, we are seeing a major "COVID bounce" that spans across multiple business sectors! Today, your business should be hitting new high-water marks. Retooling for a New World....

Baby Boomer retirements DOUBLED in year 2020 over what took place in 2019! Oct. 25, 2021, Investment News: Early Retirement surging as a result of Covid, research finds. An estimated 5.25 million people who left the workforce during the Covid-19 pandemic and of that, 3 million (which is over 57%) appear to have retired earlier than they planned to. Baby boomer retirement shot up in 2020, with 3.2M...

Overlapping the areas that matter with the areas that can be controlled is a recipe for a successful business model…but then overlapping your passions as the third dimension, that is what can build a dynasty! Consider subscribing for continued insights from Advisor Advancement: https://www.youtube.com/AdvisorAdvancement https://advisoradvancement.com/ For more of The RARE Advisor: http://www.thera...

Achieving your ideal practice requires you to be a contrarian.  You will never get there following the mainstream down the path of products, pricing, and performance.  But you can get there through Process and Platform Partnership. Understanding What Matters & What Can be Controlled. Working too many hours? Inconsistent revenue streams? Do you live and die on prospect flow? Do you run endless semi...

Introductions are light years better than referrals; however, most advisors don't know how to duplicate the clients that are likely to make those introductions! It's crucial that you must first uncover and quantify them. Total Customer Value (TCV) = 1 Yr Revenue |  3 Yr Revenue  |  5 Yr Revenue Total Maven Value (TMV) = TCV + TCV of those they've introduced. Identify Your BEST Customers & BEST Ide...

The single question that outperforms every customer survey, customer satisfaction score and quality assessment tool -- plus uncovers your best customers for introductions. The net promoter score is the single best gauge for your marketplace success. "How likely is it that you would recommend INSERT COMPANY NAME HERE to a friend or colleague?" Overall potential scoring range of -100 thru +100. Scal...

The Time-Lag Property and Loss (P&L) statement is the only real-life financial view of your business.  Understanding it can drive strategy and solve many, many problems in running your practice.  P&L statements are a vertical snapshot frozen in time. The balance sheet or net worth statement is also a snapshot. Revenue and Expense seldom start and end in the same month. Expense = Investment in futu...

Understanding and applying the Cost-Credibility Matrix will keep both your time and your money focused on promotional opportunities that you can control and that matter most. High Cost + Low Credibility = Worst combo possible. (cringy billboards) Low Cost + Low Credibility = Next worst quadrant. High Cost+ High Credibility = Most controlled quadrant of value. Low Cost + High Credibility = the Holy...

There is one overarching directive that elite advisors realize consciously or unconsciously. The things that matter most and are also controllable.    When you first launch and are still small, TIME is your cheapest commodity. But when you have reached a level of success or are growing rapidly, TIME becomes your most valuable resource. The space where Things that Matter overlaps with Things you ca...

How to conduct pandemic sensitive events so that your clients and prospects will be comfortable and excited to attend. Much has changed, and the positioning of your events must evolve to compete. Old days of meal vs no meal. Today is about masks and social distancing. Be sensitive. People are in different camps with differing mindsets. (airport example) Be transparent -- explain the set up on the...

The disservice of products, price and performance has been undermining the financial services industry since the beginning of time -- and it continues to be true today! Here's how you rise above: The Advisor vs. the Salespest How do your best clients describe you? How do your best clients describe stockbrokers and insurance agents? It's all they have to sell It's all the know how to sell. Live by...

Let's talk about how this valuation growth happened! --USA Financial affiliated advisors 12-Month Blue Book Valuations ending 2021.06.30 = +13.7% over 12-month valuations ending 2020.06.30. Concentrate on electronic, digital and video communications. Convert to online client events and remote meetings. Introduction program to duplicate the top 10%-20% of your clientele. Re-engage with live events...