The Advanced Selling Podcast

Send us Fan Mail In this episode, Bill and Bryan dive into a candid conversation about a common frustration they share when coaching clients – the challenge of convincing clients to create valuable content that bridges the gap between being unknown and becoming a trusted partner in the eyes of their prospects. The guys explore the journey from initial unawareness to eventual engagement and how off...

Send us Fan Mail In this episode, Bill and Bryan return to the bedrock of successful sales: Prospecting and Active Listening. The guys reflect on the enduring power of these two fundamental skills. Bill shares a pivotal lesson from his past, shifting his prospecting mindset from self-gain to problem-solving for clients. Bryan highlights the art of active listening with genuine intention, building...

Send us Fan Mail Are you ready to shatter the limits on your income potential? In this episode, Bill and Bryan explore the secrets of achieving exponential income growth in sales and leadership roles. Drawing from their Insider program's insights, the guys demystify the concept of "exponential income," going beyond linear percentages. They challenge you to ask the right questions ab...

Send us Fan Mail In this episode, Bill Caskey and Bryan Neale discuss the challenges sales professionals face during tough economic times marked by cutbacks and budget reductions. Drawing inspiration from their coach David Meltzer, they discuss valuable strategies for sales professionals to remain indispensable to both existing and new clients. The guys emphasize the importance of proactive commun...

Send us Fan Mail In this episode, Bill and Bryan discuss the concept of offering coaching to individuals who may not have explicitly sought it. They share scenarios where providing unsolicited advice can be impactful, whether it's within your family, team, or professional circle. They delve into the significance of conscious communication, highlighting the influence of verbal tics and how the...

Send us Fan Mail In this episode, Bill and Bryan delve into the hidden factors that often hinder sales professionals from taking necessary actions. They shed light on the blind spots that can cloud judgment and impede success. By asking the crucial question, "What's really going on?", Bill and Bryan encourage listeners to explore the underlying fears and mindset obstacles that preve...

Send us Fan Mail In this episode, Bill and Bryan discuss the idea of removing friction in the sales process. Drawing inspiration from a conversation with movement specialist Dr. Kelly Sterrett, they explore the importance of setting up processes that are easy to adhere to. While discussing the parallels between fitness and sales, they highlight the challenges faced in executing the sales process a...

Send us Fan Mail In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale dive into the topic of LinkedIn fatigue. They candidly discuss their personal experiences and explore ways to overcome burnout and find meaningful engagement on the platform. If you've been experiencing LinkedIn fatigue or want to optimize your engagement on the platform, this episode offers valuable...

Send us Fan Mail In this episode, Bill Caskey and Bryan Neale delve into the world of AI and Chat GPT. As sales professionals themselves, Bill and Bryan share their perspectives on how these emerging technologies can be harnessed to enhance the sales process and boost productivity. They both share their own experiences with Chat GPT and address common fears and misconceptions. They also discuss th...

Send us Fan Mail In this episode, Bill and Bryan dive into a common sales challenge: dealing with unexpected surprises in the sales process. They discuss a recent situation faced by one of Bill's clients, where a seemingly promising deal suddenly took a sharp turn in another direction. Bill seeks Bryan's feedback on how to handle such situations and explores the concept of preemption to...

Send us Fan Mail In this episode of The Advanced Selling Podcast, Bill and Bryan dive into the importance of customer experience beyond the sales process. Bryan shares a nerve-wracking car buying experience, highlighting the significance of every touchpoint a customer encounters. From the initial sales interaction to the onboarding process and beyond, the guys discuss the impact of consistent and...

Send us Fan Mail In this episode, Bill and Bryan discuss the challenge of getting individuals who are only dabbling in new information to fully commit and embrace a new way of thinking. They explore the root causes of resistance to change and going all in, highlighting fear and comfort as major factors. They also share some ways to take a rigorously honest look at one's sales approach and sug...

Send us Fan Mail In this episode, Bill Caskey and Bryan Neale of The Advanced Selling Podcast delve into the importance of engaging top-level executives, particularly CEOs, in the sales process.  They discuss how involving CEOs can significantly increase closing rates and share their insights on why this is beneficial for both the salesperson and the customer.  Listeners will gain valuable strateg...

Send us Fan Mail In this episode, sales experts Bill Caskey and Bryan Neale discuss the concept of burnout and the impact it can have on salespeople in today's environment. They address the self-imposed and other factors contributing to burnout and explore strategies for avoiding burnout and maintaining mental and emotional health. And emphasize the importance of managing personal well-being...

Send us Fan Mail In part 2 of our series, the guys take you beyond theory and into action. Last week, Bill and Bryan equipped you with a practical framework and actionable tactics to help you identify your ideal client. This week, we're diving deeper and sharing tips on how to successfully implement your framework and proactively seek out your ideal client. Get ready to elevate your client ac...

Send us Fan Mail In this episode of the Advanced Selling Podcast, Bill and Bryan discuss practical frameworks and tactics you can use to find your ideal client and the importance of scoring clients based on their fit with the ideal client framework and offer a simple scoring system. The guys emphasize the importance of rethinking what your ideal client looks like in the current market and give you...

Send us Fan Mail In this episode of the Advanced Selling Podcast, Bill and Bryan discuss the trend of sales resistance in certain markets and the need to retool the ideal client.  The guys address the fear of change that often comes with deciding to pivot even slightly and offer strategies to overcome it. They also talk about the importance of getting back to the problem and solution alignment, ex...

Send us Fan Mail In this episode of The Advanced Selling Podcast, Bill and Bryan dive into the current trends and changes happening in B2B selling. As the world of sales continues to evolve, it's crucial for sales professionals to stay up-to-date on the latest strategies and tactics. Whether you're a seasoned sales veteran or just starting out, this episode is a must-listen for anyone lo...

Send us Fan Mail Do you consider yourself a hunter or a farmer? And is one better than the other? In this episode, Bill and Bryan discuss this old debate that keeps coming up and give their opinions on hunters vs. farmers. They also give some tips to the sales leaders out there who feel like they don't have enough of either of these traits in their sales team. Do you want to get our "Ins...

Send us Fan Mail Is your marketing department working with you or against you?  In this episode, Bryan and Bill talk about a problem they see in many companies: sales and marketing not working together. They discuss how the two speak different languages, but they don't have to be at odds.  And they'll give you some ways to better work with your marketing team.  If you have a marketing de...

Send us Fan Mail When the guys start working with a new client, they often see the same thing. Some of the people are completely open to coaching, but some are very resistant to new ideas or change. Where does this resistance come from, and is it hurting or helping us? In this episode, Bill and Bryan discuss reticence and resistance and how they might hold us back. They also give you ways to overc...

Send us Fan Mail You've probably heard the saying, "people buy from people they know, like and trust." But, do you believe that's true? In this episode, Bryan and Bill discuss what they believe the true reason is why people buy and whether it has anything to do with us.  They also discuss how they think the sales profession will be changing in the very near future. Do you want...

Send us Fan Mail Are you still using outdated sales strategies? Today, you might just find out.  In this episode, Bill and Bryan discuss old-school selling techniques that no longer work and their new school alternatives.  They'll also give you some ideas that you can use to modernize your sales process.  —Copy and paste this in and send it to people who do bad outreach :)—Thanks for your out...

Send us Fan Mail As you probably already know, Bill and Bryan have their own sales coaching practices, but it's been a while since they discussed what's working for them.  In this episode, the guys each share a few things that they are currently seeing to be successful in the sales world. They'll give you some ideas you can implement right away.  Do you want to get our  "Inside...

Send us Fan Mail Do you think the salesperson's reputation has regressed, and it's all about the numbers? The idea for this episode was inspired by Anthony Iannarino in one of his recent blog posts. https://www.thesalesblog.com/newsletter The guys discuss what they are seeing in the sales profession, and they give you some ways that you can focus more on the customer and their needs. It...