Bill Caskey and Bryan Neale: B2B Sales Trainers

The Advanced Selling Podcast

Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships. Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psych...

Author

Bill Caskey and Bryan Neale: B2B Sales Trainers

Category

Business

Podcast website

advancedsellingpodcast.com

Latest episode

Jul 6, 2026

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Episodes

#489: Don't Be a Victim 05.03.2018

Send us Fan Mail If you are in professional sales, it is doubtful that you consider yourself a victim, however, often we slip into a mode of victim thinking and we aren't aware of it. In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale provide some thoughts on how to avoid the victim mentality.  When we have a victim mentality, we limit our abil...

#488: Know When To Fold Em' 26.02.2018

Send us Fan Mail In this week's episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale take a question from listener David who asks about when to give up on a prospect. As usual, Bill and Bryan go into what to do when you’re in that position but more importantly, they discuss ways to prevent yourself from getting into this position in the first place. If you have...

#487: Research That Will Improve Your Results - Mike Schultz 19.02.2018

Send us Fan Mail On this episode of the Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale play host to Mike Schultz of RAIN Group. RAIN Group just released a Sales Research Study that polled a thousand different sellers and buyers to determine what the optimum behavior salespeople need to adopt for successful outcomes. If you're interested in data-driven selling then Mike h...

#486: 7 Lessons on Personal Story 12.02.2018

Send us Fan Mail In this episode of The Advanced Selling Podcast, Bill and Bryan discuss a client that they work with when it comes to building their personal story. The fact is that personal story building is not easy and even though we have devoted several episodes to it over the past few years, we think it's still important that we keep this in front of you. The guys pick out seven observa...

#485: Am I Cut Out for Sales or Not? 05.02.2018

Send us Fan Mail On today's episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale field two questions from the CoVideo Mailbag. The first question centers around whether the listener is cut out for sales and the other focuses on what type of sales would be best. If you've been in the profession over a year, it's likely you've had that feeling at some point, am I...

#484: Five Tips on Sales Enablement 29.01.2018

Send us Fan Mail In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale laugh a little bit about the term, "Sales enablement," but they catch themselves and realize that it truly is a thing. They provide you some tips on how you can better enable the sales process, whether you have team or are a lone ranger.  Also, send us your question via a voice memo to listener@...

#483: Start, Stop & Continue 2018 22.01.2018

Send us Fan Mail The definition of Insanity is doing the same thing over and over again and expecting different results. A salesperson must constantly be evolving. The same actions will get you the same results. As you look forward on 2018, you need to evaluate the things you need to Start Doing, Stop Doing and Continue Doing to accomplish your goals. On this episode of The Advanced Selling Podcas...

#482: Should I Quote First or Last? 15.01.2018

Send us Fan Mail On this episode of The Advanced Selling Podcast, Bill Caskey & Bryan Neale answer a listener question from John in Washington DC. He’s new in the SAaS space and has figured out where his problem is but not yet what to do about it. The issue is, “Should he be first or last to propose?” As you might guess, Bill & Bryan take the question and bend it all sorts of ways to come...

#481: Is Cold Calling Really Dead? 08.01.2018

Send us Fan Mail In today's episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale discuss a hot topic all over LinkedIn: Is Cold Calling Dead? The guys bring their own experience into the mix as they answer that very question and give you some thoughts on what cold calling should be used for and how to change your approach to it. They'll also give yo...

Happy Holidays From Bill & Bryan 25.12.2017

Send us Fan Mail Happy Holidays! Bryan and I are taking some time off here at The Advanced Selling Podcast. We hope you enjoy some time with friends and family and we can't wait to see you in 2018! ========================================= Want to have your sales question answered on The Advanced Selling Podcast? Email us at  listener@advancedsellingpodcast.com  or give us a call 317.575.0057...

#480: What Do You Stand For? 15.12.2017

Send us Fan Mail It's no secret by now, our Personal Brand Makeover Course is Live! http://personalbrandmakeovercourse.com On this week's episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale take a deep dive into Module 1 of The Personal Brand Makeover Course - Personal Clarity. What do you stand for? What do you value? If you don't truly know, it's time you get...

#479: You Can't See Your Blind Spots 11.12.2017

Send us Fan Mail On this episode of the Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address the most common blind spots that they see sales people have as they pursue new business. They also give you some ideas on how you can become aware of what can be a difficult conversation, which is the exposing of those blind spots. Also, be sure to check out their brand new product,...

#478: Start Strong in 2018 04.12.2017

Send us Fan Mail For the last few years we always use these episodes in early December to talk about how to close out the year with strength. But, this year we are going to do it a little bit differently in that we want to have you start 2018 strong. In this episode of the Advanced Selling Podcast, Bill and Bryan list several to dos for December that will get you off to a quick start and help you...

#477: Are You Silently Being Locked in the Commodity Dungeon? 27.11.2017

Send us Fan Mail In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address the silent killers that will cause you to end up in the commodity dungeon where only price matters. They reveal some tips on how to prevent yourself from being commoditized or extract yourself once you're in it. They also talk about their new course, called The Personal Brand M...

#470: From Prospect to Client 20.11.2017

Send us Fan Mail We are taking the week off for Thanksgiving, but we wanted to replay a recent episode we thought was interesting. Hope you enjoy it and talk to you next week! ========================================= Does it really take 8 to 12 contacts to turn a prospect into a customer? Bill Caskey and Bryan Neale address this very idea in today's episode. We had an awesome question from a...

#476: Listener Spotlight - Mike Black CEO Inciting Marketing 13.11.2017

Send us Fan Mail In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale interview a power listener, Mike Black, CEO of Inciting Marketing. The guys ask him what he has taken from his many years of listening to the podcast and how he has grown his business as a result. Mike was involved in social work and psychotherapy and realized that if he was going to generate income in bu...

#475: Does Your Story Really Compel Anybody? 06.11.2017

Send us Fan Mail On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss the building, or rebuilding, of your company story. Bill and Bryan walk through a three-part framework that will help you get clear about how to communicate your company story to your constituents.  If you're interested in having them coach you on your story, send an email to listener@advance...

#474: Client wants to go out for a bid? 30.10.2017

Send us Fan Mail In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale relate stories from their client base about this very issue, what do you do when a longtime buyer feels compelled to interview other vendors? As Bill and Bryan have done in the past, they break this topic down into prevention and remedy:  Prevention is what can you do to prevent this from happening again,...

#473: Artificially Deflating Yourself Is Worse Than Inflation 23.10.2017

Send us Fan Mail In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale address part two of their Inflation/Deflation series. Today's episode is how we often deflate our own power in the sales process. Most of the time it happens in negotiation, the sales process itself or when we need to find other decision-makers to go call on. Bill and Bryan give you some ideas on how...

#472: Arrogance, Self-Importance and Self-Awareness 16.10.2017

Send us Fan Mail In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale discuss a situation that came up for both of them in the past week with different clients. In both cases, the guys felt like there was a heightened sense of self-importance that was larger than reality. In this first of a two part series, Bill and Bryan give you some ideas on how yo...

#471: Commitment & Energy 09.10.2017

Send us Fan Mail What vibe do you give off when you're around others? In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale talk about two words, commitment and energy, that will influence your success in professional selling. The guys break down each of these words and talk about what they see when they go into companies and work with high achievers in t...

#470: From Prospect to Client 02.10.2017

Send us Fan Mail Does it really take 8 to 12 contacts to turn a prospect into a customer? Bill Caskey and Bryan Neale address this very idea in today's episode. We had an awesome question from a listener in our co-video mailbag segment. She is a wardrobe and fashion expert, and is trying to figure out how to generate more clients. Bill and Bryan give her some ideas that really anyone who&apos...

#469: The Importance of Customer Experience 25.09.2017

Send us Fan Mail What kind of customer experience do you give your brand new customers? In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale review the hazards of ignoring the customer experience. We all want more referrals and we all want to grow our current client business, but do we do all we can to make that experience with them such that they want to give us more refer...

#468: Practice, Practice, Practice 18.09.2017

Send us Fan Mail What is your relationship with practice? In this week's episode, Bill Caskey and Bryan Neale introduce you to some new ways to practice the craft of selling. They give you five insights that you can use to better hone your skills when you are preparing for a call or a presentation. Aristotle said, "We are what we repeatedly do. Excellence, then, is not an act, but a habi...

#467: Skirting Compensation Conversation 11.09.2017

Send us Fan Mail In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale dive into the CoVideo mailbag once again and take a question from a listener. The question had to do with how one brings up the topic of compensation with their manager. Bill and Bryan take this in several directions as they process the compensation question, as well as the avoidance of imp...

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