Bill Caskey and Bryan Neale: B2B Sales Trainers
The Advanced Selling Podcast
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships. Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psych...
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Bill Caskey and Bryan Neale: B2B Sales Trainers
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Podcast website
Latest episode
Jul 6, 2026
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Episodes
#608: Getting Back to Your "Why" 29.06.2020 23:56
Send us Fan Mail Why do you do what you do? Have you ever even thought about it? We all have reasons why we do what we do and on this episode, Bill and Bryan help you get back to that core purpose "why." Have you joined The ASP Insider yet? Go to http://advancedsellingpodcast.com/insider to learn more now! ========================================= Do you have a question you want answer...
#607: What Not to Do on LinkedIn 22.06.2020 16:15
Send us Fan Mail LinkedIn can be a great connection and business development tool, but sometimes you can actually hurt your business if you're not using it correctly. On this episode of The Advanced Selling Podcast, Bill and Bryan give their own pet peeves that you come across on LinkedIn. Listen in and see if you're making any of these mistakes! Want to turn your LinkedIn connections t...
#606: Confessions of a Sales Coach 15.06.2020 17:53
Send us Fan Mail On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale discuss the frustrations that they feel from time to time working with their clients. Whether it's reluctance to their coaching or just not taking their advice. They also take a hard look in the mirror and admit it could be half on them and half on the client. The guys give yo...
#605: How Do I Handle crickets in the Sales Process? 08.06.2020 13:40
Send us Fan Mail In this week's episode, an ASP Insider anonymously sends a question about the process that he uses to convert leads to sales. The problem is that often the prospect decides to just go away and do nothing and he is left wondering how he can stop that. In this episode, Bill and Bryan give some ideas on how to address this problem if this is happening to you. Find out more about...
#604: 4 Important Elements of Your Personal Business Plan 01.06.2020 16:55
Send us Fan Mail On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale give you a preview into some ASP Insider content that will be released on June 12th. They each select two components of the personal business planning process and go a little bit deeper into how you can take these components and begin to build your own plan around them. If you have some interest in how yo...
#603: Do You Really Feel Free at This Time? 25.05.2020 19:13
Send us Fan Mail In this episode, Bill Caskey and Bryan Neale talk about the constraints on us and on our future as sales professionals. In a rigorously honest sort of way, Bill and Bryan talk about some of the restrictions that they feel, given the business disruption, and some ways they cope with that to help them expand their level of freedom in the future. Also, they mention that you can go to...
#602: Have You Built a Lead Traffic System? 19.05.2020 20:01
Send us Fan Mail In this episode, Bill and Bryan introduce you to the concept of traffic, as it relates to lead generation for your business. In internet circles, experts talk about traffic and conversion. In other words, how do you get traffic to a site, and how does the site convert visitors to clients? The same thing applies to you, and there are all sorts of traffic sources. But in this episod...
#601: Our Favorite Two Sales Questions From Our Recent Live Streams 14.05.2020 12:27
Send us Fan Mail We love questions from listeners. In fact, it's one reason that we decided to do a series of webinars/live streams over the last couple of months to help our listeners cope with COVID and all things disrupted because of it. In this episode, Bill and Bryan, each select their favorite question from our listeners and share even better answers than maybe we gave in the live strea...
#600: Your Post COVID Sales Process: Has it Changed? 12.05.2020 20:21
Send us Fan Mail In this episode, Bill and Bryan address the sales processes that we all have, and question whether our needs have changed or whether we can continue to use the same one. And, the guys get into a discussion about a post-it note exercise that might help you diagram your current sales process using proper language and proper technology. If you're interested in joining our ASP In...
#599: You Have an Awesome Message, but Are You Being Heard? 07.05.2020 13:29
Send us Fan Mail In this episode, Bill and Bryan discuss the importance of being heard on your virtual calls or online communication. They talk about the value of the right microphone and audio setup, whether you're doing videos on your iPhone, Android, Zoom calls or virtual meetings on any other platform. RØDE Lavalier Mic: https://amzn.to/35GrP8b PowerDeWise Mic: https://amzn.to/3c8oa5j ...
#598: Four Mistakes to Avoid When Preparing to Relaunch 05.05.2020 19:22
Send us Fan Mail In this episode of the Advanced Selling Podcast, Bill and Bryan address some mistakes that they're starting to see sales people make as they get ready to go back into the market to rebuild their businesses. We all have some tendencies to act in a certain way, but those tendencies might not serve us well at this time. So listen to this episode and see if you can pick out a cou...
#597: How to Be a Good Coach 30.04.2020 19:22
Send us Fan Mail Whether you are a coaching a sales or just giving a co-worker some feedback, it's important to know how to be a good coach. On this episode, Bill and Bryan give their best tips on how to be a better coach to those around you. Also, if you haven't already signed up, we're doing a free LIVE Coaching Zoom call this Friday, May 1st at 4PM EST. We will be choosing liste...
#596: How to Show up to a Coaching Experience 28.04.2020 15:46
Send us Fan Mail How do you show up to a coaching call? Do you prepare yourself ahead of time, or just show up? On this episode of The Advanced Selling Podcast, Bill and Bryan give you their advice on how you should prepare yourself to get the most out of any coaching experience you might have. By the way, we're doing a free LIVE Coaching Zoom call this Friday, May 1st at 4PM EST. We will be...
#595: The Future of In-Person Sales Meetings 23.04.2020 16:58
Send us Fan Mail What does the future hold for sales meetings? Will things go back to business as usual or will they be changed forever? On this episode of The Advanced Selling Podcast, Bill and Bryan take a listen question they were unable to get to on the live coaching call. Although both of the guys admit they don't actually know what the future holds for in-person sales meetings, they do...
#594: How To Build Rapport Virtually 21.04.2020 16:00
Send us Fan Mail We had a great turn out for our LIVE coaching on April 17th, but we were unable to get to everyone's questions. So, we decided to start answering them on the podcast. On this episode, we discuss a question that we received from a sales manager who asked, "what can my reps do to better build rapport on a virtual meeting?" Bill and Bryan give you their tips on build...
#593: The Questions We Didn't Get To 16.04.2020 14:58
Send us Fan Mail In this episode, the guys tackle the questions they were unable to get to on the last LIVE Zoom call on March 24th. If you weren't able to join us then in March, don't worry! We are going to be doing another FREE LIVE Coaching Call on Friday, April 17th at 12PM EST. The topic is "Get Ready for the OPENING of the COUNTRY!" To save to your spot, just go to htt...
#592: What's Going to Change? 14.04.2020 17:35
Send us Fan Mail Have you considered what is going to change as a result of COVID-19? Well, that's exactly what Bill and Bryan discuss on this episode of The Advanced Selling Podcast. This is a continuation of our series on the market disruption caused by the Corona Virus. The guys give you their guesses on how business will change and how it will affect you personally. Want to attend our FR...
#591: What Corona Has Taught Us 07.04.2020 17:11
Send us Fan Mail On this episode of The Advanced Selling Podcast, Bill and Bryan continue their twice weekly series during the corona virus outbreak. The guys share their personal lessons that they have learned during the disruption from normal and how we can benefit from them. ========================================= Do you have a question you want answered on the podcast? Email us at listene...
#590: The Beginning of the End 02.04.2020 14:02
Send us Fan Mail It’s nearly time to go back to work. In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale roll out for you the idea of planning for the next 30 days, which includes the “get back to work” strategy. Now is the perfect time to get your affairs in order so that when the spigot (Bryan’s favorite word to hear and Bill’s favorite to say) gets turned on. =========...
#589: What Do We Do Right Now? 24.03.2020 20:03
Send us Fan Mail With COVID on everyone’s mind…at all times…(thanks media :), the question is ‘what do we do right now?’ Bill gives you some things to chew on here. Yes, it’s all unchartered territory, isn’t it? Stay tuned for Tuesday and Thursday episodes during the craziness! ========================================= Do you have a question you want answered on the podcast? Email us at listener@...
#588: What Should I Do in the Next Week? 19.03.2020 12:41
Send us Fan Mail This is the second episode in our Corona Virus series. In this episode, the guys talk about some specific actions to take and actually get a little mechanical with some tools that you can use to help continue the prospect experience at a high level. They also talk about the obligation that we all have to continue to make calls and bring value to people. ===========================...
#587: Selling From Strength Through the Crisis 17.03.2020 14:54
Send us Fan Mail In this episode, Bill Caskey and Bryan Neale address the COVID-19 crisis and the impact it could have on the sales profession. The guys also give you some tips on how to keep proper mental and emotional perspective during these strange times. ========================================= Ready to make a change in 2020? Bring Bill and Bryan in to your next sales meeting or retreat. Ema...
#586: Stealth Time Management for Salespeople 16.03.2020 18:44
Send us Fan Mail In this episode, Bill and Bryan talk about how you can rethink time. We all hear the refrain, "I don't have enough time to get this done," but what does that really mean? In this episode, the guys each share some methods of filtering tasks that they have used in the past to help them generate revenue. Would you like to visit the Deal Work Studio? Well it's now...
#585: a-ha, Wimp Junction, and Building Your Story 09.03.2020 19:26
Send us Fan Mail In this episode, Bill Caskey and Bryan Neale jump around a little bit from a music video by a-ha, https://www.youtube.com/watch?v=djV11Xbc914, a model that we heard about from Terry Slattery called wimp junction, and then getting into some framework ideas for how you can build a story structure that helps you grow your business. The guys also talk about programs that they're...
#584: How to Get Your Mind Right for Business Development 02.03.2020 16:42
Send us Fan Mail On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a common challenge they see in the market. The problem is, "how do I generate more leads with the proper attitude and mindset?" The guys go through several scenarios and give you some proper mindsets that you can adopt that will make prospecting in business develop...
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