The Action Catalyst

Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests. In this segment, Adam dissects Episode 504 with Dr. Tony Alessandra , founder of Assessments 24x7 .

Dr. Tony Alessandra , founder of Assessments 24x7 and a pioneering authority in personality assessments, sales psychology, and leadership development, shares insights from more than five decades in the assessment and training industry. In this conversation, Alessandra recounts his journey from door‑to‑door sales and academic leadership to creating widely used assessments that help individuals and...

Entrepreneur Julie Wainwright, founder and former CEO of unicorn company TheRealReal , shares the importance of relying on data and balancing passion with objectivity as you both start, and scale, your business. Hear Julie's full interview in Episode 503 of The Action Catalyst.

John Livesay , funding strategist and author, reveals expert insights into how entrepreneurs and startup founders can craft compelling investor pitches that win funding, including a shift from feature‑based presentations to emotionally driven storytelling, how to structure a winning pitch, grab attention in the first 90 seconds, demonstrate traction, show empathy for both customers and investors,...

John Ruhlin , entrepreneur, speaker, and author of "Giftology", offers guidance on when to give, how much to spend, and how to calculate ROI on gifting to clients or prospects. Hear John's full interview in Episode 173 of The Action Catalyst.

Entrepreneur Julie Wainwright, founder and former CEO of unicorn company TheRealReal , shares the candid story behind building a billion-dollar luxury resale company after being told at age 52 that she was “unemployable", discusses overcoming public failure, fear, ageism, and gender bias in tech, how her experience at Pets.com shaped her resilience, and the disciplined, data-driven mindset she use...

Lifang He , brand strategist, and former leader at Apple, Amazon, Ring, and Bloomberg, explains how branding is a truly wholistic experience, and one that doesn't stop after you've come up with a name and logo...every interaction matters. Hear Lifang's full interview in her special bonus episode of The Action Catalyst.

John Ruhlin , entrepreneur, speaker, and author of "Giftology", shares his proven philosophy of strategic generosity in business relationships, and how thoughtful, personalized, and unexpected gifting can dramatically strengthen client loyalty, drive referrals, and differentiate brands in crowded markets. He breaks down the psychology behind giving, the importance of investing in top‑tier relation...

Best-selling author and counselor Dr. Gary Chapman, author of The Five Love Languages , explains what the 5 love languages ARE, and how to translate the languages into the workplace. Hear Dr. Chapman's full interview in Episode 206 of The Action Catalyst.

Lifang He , brand strategist, and former leader at Apple, Amazon, Ring, and Bloomberg, explores why brand strategy and product strategy must be inseparable for modern tech success, drawing on firsthand experience launching global products like the iPhone and Amazon Pharmacy. The conversation covers common branding misconceptions in tech, lessons from Apple’s integrated product‑brand philosophy, ho...

"America's Career Coach" and author Ken Coleman discusses the evolving workplace in the age of AI, emphasizing the value of human connection, soft skills, and relationships, and reflecting on challenges facing younger generations—especially diminished curiosity and difficulty asking good questions. Hear Ken's full interview in Episode 502 of The Action Catalyst.

Best-selling author and counselor Dr. Gary Chapman, author of The Five Love Languages , explores how his foundational relationship framework helps couples, families, and leaders communicate love and appreciation more effectively, and why mismatched love languages often cause emotional disconnects. He also shares practical strategies for nurturing quality time, recognizing children’s emotional need...

Speaker, author, and adventurer Rob Lilwall explains what he means by having the "attitude of adventure", and how those principles map onto tasks or goals in everyday life. Hear Rob's full interview in Episode 127 of The Action Catalyst.

Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests. In this segment, Adam dissects Episode 502 with "America's Career Coach" and best-selling author Ken Coleman .

"America's Career Coach" and author Ken Coleman discusses parenting, curiosity, and the evolving workplace in the age of AI, emphasizing the value of human connection, soft skills, and relationships, and reflecting on challenges facing younger generations—especially diminished curiosity and difficulty asking good questions—while advocating for major reforms to the U.S. education system to focus mo...

Tax strategist Carlotta Thompson explains how the IRS TRULY operates, what they actually ARE and ARE NOT looking for, and highlights the most common audit triggers to avoid. Hear Carlotta's full interview in her special bonus episode of The Action Catalyst.

Speaker, author, and adventurer Rob Lilwall shares hard-earned lessons from decades of outrageous expeditions, including tips on assessing risk, why there's more fear in anticipation than execution, having the attitude of adventure, and the mental importance of forward momentum.

Speaker, author, and the CEO of the Booher Research Institute , Dianna Booher, explains the one question leaders MUST have an answer for, and how to respond to it. Hear Dianna's full interview in Episode 203 of The Action Catalyst.

Tax strategist Carlotta Thompson explores her unique early start in tax law, her years as an IRS enrolled agent, and what it taught her about helping business owners legally reduce their tax burden through smarter planning and compliance. Thompson explains how the IRS TRULY operates, and highlights the most common audit triggers, and how tools like cost segregation, opportunity zones, family‑offic...

Speaker, author, and the CEO of the Booher Research Institute , Dianna Booher, explains how, when it comes to building credibility with someone, people tend to average rather than add. Hear Dianna's full interview in Episode 73 of The Action Catalyst.

Speaker, author, and the CEO of the Booher Research Institute , Dianna Booher, explains the difference between a leader and a manager, the one question leaders MUST have an answer for, what is meant by “spray painting” on social media, how to talk to millennials about career development, why you fire people to be fair, the ideal format for communicating with the C-Suite, and the essence of leaders...

Jason Wild, an author, strategist, and former leader at Salesforce, IBM, and Microsoft, shares the revealing story of how a creative intern at the Waldorf Astoria saved a ton of money and time with a creative solution to an abstract problem. Hear Jason's full interview in Episode 501 of The Action Catalyst.

Speaker, author, and the CEO of the Booher Research Institute , Dianna Booher, shares the lessons we can learn from politics about communication, mistakes we often make in non-verbal communication, what to do when trust is eroded, averaging rather than adding credibility, and tips to telling a story vs a narrative, and which is more powerful.

Best-selling author and time management coach Elizabeth Saunders explains why traditional time management has given way to "time investment", and the priority-based decision making technique that creates the greatest ROI for your time. Hear Elizabeth's full interview in Episode 102 of The Action Catalyst.

Jason Wild, an author, strategist, and former leader at Salesforce, IBM, and Microsoft, addresses misconceptions around what innovation is and isn't and the way leadership can help or hinder it, creating culture, the as-of-yet unmet promise of AI, the ABC's inside of organizations, how a creative intern at the Waldorf Astoria saved a ton of money and time with a creative solution to an abstract pr...