The AcroCast

Laura talks about the top 10 obstacles that companies face when trying to implement personalization and how to overcome them. Inspired by  “ Ten obstacles for personalization & how to overcome them ”.

New podcast! Laura talks about why companies might work with ecommerce software consultants and some tips on getting the most out of your consultation. Taken from our article, “ Why Companies Leverage Ecommerce Software Consultants . ”

There are a lot of ecommerce platforms out there and knowing the right one to choose for your business can be difficult. At Acro Media we’re big supporters of the Drupal Commerce platform, but know it has its downsides and might not be the best choice for your business. We explore the pros and cons of Drupal Commerce in this podcast.

Acro Media’s Director of Business Development Matt Gomez spoke with Daniel Fertig, BigCommerce’s VP of Agency Partnerships, about their offering in the B2B space, why B2B companies need to be selling online, what’s happening in B2B these days, and more. The following audio is from their insightful YouTube Q&A. 

If you’ve ever built a minimum viable product site and added to it over time, you've probably accumulated technical debt , which essentially means choosing an easy solution once and needing additional rework to fix it later on. Technical debt is just like any other debt, it gets worse the longer you leave it, whereas little bits of maintenance along the way, goes a long way. Listen in as Acro...

Every ecommerce business is in 1-of-4 life cycle stages, according to Gartner. Listen to find out what the IT requirements for each stage look like and where your company fits in. From the blog ” Ecommerce business life cycle technology requirements .” 

This episode focuses on end-of-life software, what that means, what you can expect, and the business risks with running EOL software. From our blog: The 3 Risks with Running End of Life Software  

Listen and learn the best practices you should follow and the functions you should have to make sure your online store is optimized for conversions. This is also part of the blog  “ Top 5 Functional Requirements for Your Ecommerce Site ”.

How does your tech stack help achieve your ecommerce growth goals? Laura talks over some top-level ideas on how a tech stack audit can improve performance. Taken from our blog: How to Evaluate Your Technology Stack and Reduce IT Costs

Becky Parisotto and Matt Gomez, colleagues who run the business development side of things at Acro Media, recently chatted about modern digital solutions for B2B companies. They talked about six digital solutions, including how to work with old technology, moving online without upsetting customers, when and if a developer is needed when it comes to ecommerce, and much more. There’s a lot of great...

Listen now to find out how your business can benefit by implementing personalization strategies across all your digital channels. Matt Gomez, Director of Business Development at Acro Media chats about personalization in ecommerce with Travis Breier, Product Marketing Manager with Demandbase. Enjoy!

Creating a personalized consumer experience on your website can help increase online sales, but many ecommerce companies struggle with the best ways to provide website visitors with the convenience of relevant recommended products or money-saving offers. By mining your customer database for prior sales information, abandoned cart data, and average purchase prices, you can drive customers to tailor...

As organizations grow, the need to become more efficient and develop new digital technologies increases. So, companies invest in new technologies adding to their ecosystem like patchwork. Rather than realizing increased productivity, employees are having to put in more time and effort to get work done. Faced with multiple solutions and complex workflows, they are met with the burden of digital fri...

To help retail & B2C companies gain insights on the changing ecommerce landscape, and to find out how to protect your business, we organized a Live YouTube Q&A on May 5th, 2021 with a panel of ecommerce, online payment and fraud prevention specialists. The following audio is from that conversation, hosted by Matt Gomez, Director of Business Development at Acro Media, and featuring Matthew...