The Accidental Marketer Podcast

Most businesses miss a tremendous opportunity to differentiate -- even in mature B2B markets -- by not practicing the art and science of segmentation. In this episode, the team provides practical tips and examples for segmenting markets in ways that help create powerful value propositions.

How will Artificial Intelligence (AI) change the profession of strategic marketing in just a few short years? Mary, Sean and Tom discuss what they see happening in just a few short years (or less!) Listen in to see if you agree with their take on the massive changes that AI could have on B2B marketing.

Some customers lie, and others just don't know how to articulate their needs beyond the obvious. Finding out what customers really want -- especially B2B customers -- can be very difficult. In this episode, Tom, Sean and Mary discuss how Accidental Marketers can gain a huge leg up on the competition by employing simple, powerful, effective and low/no cost techniques for generating customer insight

Is your sales team even calling on the right B2B customers? In this podcast, Mary, Sean and Tom ask this fundamental question. The gang discusses how important it is for marketers to help the sales team continuously assess how influence is changing in their B2B markets. They outline an approach that successful B2B marketers are using to find sources of industry power that competitors often miss.

What is an Accidental Marketer -- are you one, or do you work with them? Mary, Sean and Tom define and describe the secrets to how these "newbie" marketers can rapidly become very productive and successful, and why Accidental Marketers can outperform career marketers (hint, it's their "mindset"!) They also discuss why hiring an Accidental Marketer over an experienced marketer can work out well.