Ernie Svenson

The 80/20 Principle

Business EN ↓ 328 episodes

Tech and AI recommendations for solo and small-firm lawyers. The 20% that actually matters, not the hype and shiny objects that don't. Hosted by Ernie Svenson — a former big-firm litigator turned solo, then coach to lawyers learning technology. He's been doing this for 20+ years. Episodes are short and practical. Tool reviews, AI explainers, and stories from coaching lawyers — focused on what's worth your time and what isn't. Beyond the podcast, Ernie runs a private community called the Inner Circle — a collective R&D department for solo and small-firm lawyers who can't build one alone. To lea...

Author

Ernie Svenson

Category

Business

Podcast website

ernietheattorney.net

Latest episode

Jun 23, 2026

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Episodes

078: The Twelve Automation Essentials 24.12.2019

There are 3 levels of automation. You need to progress through these levels to fully harness the power of the 12 most essential tools that will transform your practice. Episode Show notes: There are 12 Automation Essentials (see my YouTube video if you want a visual refresher), and here are links to the topics discussed in the episode Styles ; in Word Processing - Training by LawTech Partners ( Ad...

077: Forbidden Keys to Persuasion 17.12.2019

What do grifters, con-artists and magicians know about persuasion that lawyers don't know, but should? Listen and find out.   Here are show notes for this episode: Influence, The Psychology of Persuasion , by Robert Cialdini This 5-star Amazon review gives a nice summary of the six principles in the book. The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding , by Blair Wa...

076: Your MBA in Law Firm Management 10.12.2019

The fundamentals of running any kind of business apply to running a law practice, but where can you learn those fundamentals most easily and conveniently? Here are show notes for this episode: The Personal MBA: Master the Art of Business , by Josh Kaufman General Resources Learn to use technology to reduce friction & gain freedom with this resource : https://www.the8020lawyer.com/ Focus on these e...

075: Two Important Things 03.12.2019

This episode features two recommendations: a new course on how to get referrals more easily, and how to drastically improve your negotiation skills. Here are links to the resources mentioned in this episode: Never Split The Difference , by Chris Voss TED Talk by Chris Voss ( 12 mins ) Sign Up for my Dec 6th Webinar on *How to Create a Referrals-by-Email Marketing System* ( that takes only 30 minut...

074: Solo attorney Todd Smith - Appellate Specialist 26.11.2019

Todd Smith left a big Texas firm to start a solo appellate practice, and provides insights into the benefits and challenges of making that shift. Here are links to the resources mentioned in this episode: Todd Smith's firm website Westlaw ; - legal research used by Todd Microsoft 365 - word processing and email used by Todd Lawmatics ; - CRM used by Todd to onboard new clients and send template em...

073: Improve your law practice in 2020 19.11.2019

Here are the resources mentioned in this episode: Recording of Webinar with Ernie: Uplevel Your Practice in 2020 My New Course: The Trusted Lawyer - A Simple "Referral Marketing by Email" System E-Myth Revisited , Michael Gerber The 80/20 Rule , ( podcast episode & show notes ) The 3 R's of Referral Marketing , ( blog post ) Mike Kim's 2-part email template (for getting referrals via regular email...

072: Attention to Automation 12.11.2019

Automation can change your practice in astonishing ways, but too many lawyers are stymied in trying to leverage its power. The key to fully harnessing the power of automation is learning how to pay attention to opportunities to automate. Once you start seeing the many opportunities to make work happen automatically you'll become exponentially more efficient, and way less stressed out. General Reso...

071: Simplify Your Practice (to make it run smoother, and be more enjoyable) 05.11.2019

If you want to simplify your practice you need to be realistic. It's important to work from a plan as much as possible, so you can keep the overall process in mind easily. If you want the blueprint/framework I created you can click here to download it now . And below I've listed the various resources that I mentioned: Free to Focus , by Michael Hyatt (includes discussion of mapping out your ideal...

070: Transform your firm by working more ON your business 29.10.2019

Here are some resource links for things mentioned in the podcast Download the 10-part LawFirm Autopilot framework Check out the LawFirm Autopilot course . General Resources Learn to use technology to reduce friction & gain freedom with this resource : https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to...

069: Outsourced Lawyer Work with Kristin Tyler 22.10.2019

If you're a solo or small firm lawyer struggling to get quality legal research and writing done on short notice (without needing to hire an associate) you should check out a service called Lawclerk . In this episode I talk with one Lawclerk's co-founder, Kristin Tyler, about how their service works, and why so many attorneys are enthralled when they discover what it can do for them. If you want to...

068: The Power of PDFs with Aaron Krigelski 15.10.2019

Aaron Krigelski is the co-founder of StrutLegal ;, a company that helps lawyers created hyperlinked ebriefs. Increasingly, judges want lawyers to create such briefs . But doing so is beyond the technical skill of most lawyers. In this episode, Ernie and Aaron discuss advanced PDF skills generally. But they also highlight the reasons why judges and their clerks are so enamored of hyperlinked briefs...

067: Accounting Essentials for Your Law Firm with Amanda Aguillard 08.10.2019

Amanda is the founder of Aguillard Accounting, a small business accounting firm based in New Orleans with clients across the country. Her focus is solo and small law firms and real estate brokerages. She is also the co-founder of Elefant, a training company for accountants and bookkeepers. Amanda's #1 passion is helping small business owners build the practices of their dreams using technology. Re...

066: Speaking Authentically to Clients 01.10.2019

If you want great clients you need to talk to them in an authentic, personal way. If people can't figure out who you really are, or where you're coming from (i.e. your values) they will deal with you at arms length. They won't trust you very much. But if you put your real self "out there" you'll be amazed at how many wonderful people will be drawn to you. General Resources Learn to use technology...

065: What's your vision for success? 24.09.2019

In this episode, Knoxville attorney Patrick Slaughter returns to discuss the importance of crafting (or discovering) your law firm's vision. Patrick and Ernie explain why they think that these two books are helpful in crafting a meaningful vision of success (in life, and in your law practice): The Alchemist , by Paolo Coelho Traction: Get a Grip On Your Business , by Gino Wickman General Resources...

064: Backing up your law firm's data 17.09.2019

Through his company Optiable , Craig Bayer has helped hundreds of solo and small firm attorneys better manage their digital documents. So he's in a great position to discuss the best way to backup those documents, along with other crucial data. … Want my personal help? And if you want ongoing guidance improving and growing your practice  consider joining my ; Co-Pilot coaching program ...which is...

063: Effective Task & Project Management 10.09.2019

The main reason people aren't able to effectively manage their important tasks and projects is they don't have a good system for capturing tasks and ideas as they come up. In this episode I'll share with you the three keys to effective task capture and management. The Magic Number 7, Plus or Minus 2: Some Limits on Our Capacity for Processing Information , by George Miller Eisenhower Matrix , ETA...

062: Improve Your Thinking, Improve Your Life 03.09.2019

Literally every person who thinks has flaws in the way they think. It's not their fault; it's factory-installed in their cognitive engine. That's true for me, for you, and for any human born with a brain. You can ignore the preset cognitive flaws and live at their mercy. Or you can improve your thinking. Step one is understanding some of the basic flaws that are most insidious and most debilitatin...

061: How having a podcast can help you market better 27.08.2019

Podcasting is not as hard as most people think. After having doing this podcast for over a year I am ready to share some "behind the scenes" observations. The main takeaway is that you can create a podcast more easily than you'd imagine. And the impact that a podcast will have on your marketing efforts are huge. The ROI of podcasting surpasses every other form of marketing or advertising. Listen t...

060: The Tech Whisperer Adriana Linares 20.08.2019

Meet the best legal technology consultant for solo and small firms. I call her the Tech Whisperer because of her rare wisdom & deft advice. Adriana Linares founded LawTech Partners twenty years ago. Her unwavering mission has been to help lawyers get more done, more easily. Her focus is on helping lawyers use tech to better manage their practices and work smarter, not harder. She offers refreshing...

059: Legal Tech Consultant Tom Lambotte 13.08.2019

Tom Lambotte spent years helping small law firms improve the way they use Mac-related technology but has broadened his consulting to help more types of lawyers. Tom runs a firm called GlobalMac IT that provides remote support tech management for small law firms that use Macs. His clients love working with him, which doesn't surprise me. Tom is one of the few legal tech consultants that I completel...

058: Learning How to Use Technology Better 06.08.2019

Technology can help you improve your practice if you use it well. For most lawyers, it's more like picking up a cat by the tail. Listen, and I'll explain. The best way to learn is to study other people's mistakes and successes. This is not common practice, but it's a good idea. With technology, though, it's tricky (as I explained in this blog post . In this episode, I'll explain in more detail how...

057: Text Automation Insights with Brett Burney 30.07.2019

Automating the commonly used text phrases and paragraphs is a powerful way to streamline your law practice. But what's the best way to do this? Let's find out. Brett Burney is a consultant who can help in several ways, including E-discovery and Mac-based workflows. But he's most passionate about teaching lawyers how to use an amazing text automation tool called TextExpander. In this session, Brett...

056: Insights from savvy legal technology consultants with Chelsey Lambert 23.07.2019

Chelsey Lambert knows what software works best for solo & small firm lawyers, and she shares insights that will help you find more success and less heartache. Chelsey Lambert is an author, speaker and tech consultant whose mission is to help lawyers better understand their best tech options. Her career has given her a truly unique perspective on how solo and small firm attorneys can best leverage...

055: Secrets of Successful Virtual Assistance with Trivinia Barber 16.07.2019

  How can you leverage the power of virtual assistance? The best advice comes from someone who runs a successful VA company, namely my good friend Trivinia Barber. Trivinia Barber runs a virtual staffing company called Priority VA, which helps entrepreneurs and small business owners find quality assistants to help handle the workload. We talk about what makes a virtual assistant relationship succe...

054: Business Coaching for Lawyers with Patrick Slaughter 09.07.2019

Why do some lawyers get business coaches? And how can having a coach help you improve your law firm? That's what this episode is about. Show Notes Patrick Slaughter is a practicing lawyer in Knoxville, Tennessee. He has improved his law practice so much that other lawyers are now asking him to coach them, so we'll talk about why coaching helps solo and small firm lawyers. Acuity Calendering softwa...

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