The 7% Club

In this episode, Jenny Stilwell sits down with Tom Ricca-McCarthy, CEO and founder of GetLucidity, to discuss effective strategy execution. Tom shares insights from his tech background and explains how his passion for strategy led him to create GetLucidity. They explore the importance of continuous strategic planning and companies' common challenges in this process. Tom stresses the need for...

In this episode, Jenny Stilwell interviews Robine Stephenson, a seasoned expert in digital transformation and technology, with over 20 years of experience. Stephenson shares insights into practical ways toleverage AI effectively, drawing from her background in strategic service design and her involvement in setting up Geelong's first regional AI hub. The conversation dives into the significan...

In this episode, Jenny Stilwell interviews Trevor Young, a seasoned PR and communication strategist, offering valuable insights into business growth and marketing strategies. Trevor shares his journey and emphasizes strategic planning and experimentation in business. He discusses the evolving landscape of PR, stressing the importance of deepening connections with stakeholders beyond media relation...

In this episode, Jenny Stilwell interviews Alan Dib, the founder of Lean Marketing and author of the 1-Page Marketing Plan. Alan shares insights from his journey, transitioning from an IT geek to a successful entrepreneur focused on empowering others in marketing. They also dive into the core principles of strategic marketing outlined in Alan's globally successful book. He emphasizes the impo...

In this episode, host Jenny Stilwell welcomes Marianne Page to discuss the importance of establishing effective processes and systems within businesses, drawing on Marianne's extensive experience at McDonald's. Marianne emphasizes the need for clear processes, particularly in hiring, training, and feedback, before businesses consider expanding their teams. She introduces practical strate...

In this episode, Jenny Stilwell interviews Louise Brogan, founder of a boutique marketing agency specializing in LinkedIn. Louise shares her journey from social media training to becoming an expert in LinkedIn marketing, highlighting its effectiveness, particularly during the pandemic. They discuss the importance of LinkedIn profiles for individuals and businesses, emphasizing strategies for maxim...

In this podcast episode, Jenny explores the strategic considerations for businesses contemplating new hires. She advises evaluating existing roles and optimizing processes before deciding to add personnel. Jenny also emphasizes the importance of calculating the total cost of hiring, considering competitive salaries and associated expenses. Assessing Current Workload and Roles Cost Analysis for New...

In this podcast, Jenny Stilwell interviews Paris Cutler, founder of Planet Cake, sharing her unique journey from strategic entry into the cake business to navigating the Global Financial Crisis (GFC). Paris discusses pivoting during the downturn, emphasizing leadership lessons and the importance of quick decisions. Paris also talks about her post-Planet Cake ventures, including branding consultanc...

Join Jenny Stilwell on today's episode as she dives into five powerful strategies to elevate your client sales revenue. Drawing from her wealth of experience and successful business ventures, Jenny shares practical insights that have fueled her enterprises and transformed the bottom line for numerous clients. In this episode, Jenny discussed the following: Annual or Incremental Fee Increases...

In this episode, Jenny Stilwell interviews Paula Maidens, a hiring strategist and leadership coach, on building and managing high-performing teams in growing businesses. Paula shares insights on hiring, retaining talent, avoiding common pitfalls, and handling performance issues with curiosity. She emphasizes efficient systems and processes to enhance team performance and sustainability. In this ep...

In this podcast episode, Jenny Stilwell shares a client case study where a business owner transformed their company from 2 million to 5 million in two years. They overcame growth challenges through improved structure, a capable team, and a strategic focus on sales growth. Eventually, they became an eight-figure global business. The key lesson is that with the right strategy and support, businesses...

In this podcast episode, Jenny Stilwell interviews Nicki Osbaldiston, a marketing strategist and LinkedIn consultant, as they dive into the world of content marketing. Nicki introduces a comprehensive visibility framework encompassing vision, values, value proposition, voice, and visuals, offering a strategic approach to content creation. In this episode, you’ll learn: Visibility framework: Vision...

In this episode, we delve into the core elements of creating a successful strategy roadmap for business growth. I outline three indispensable steps: the acquisition of pertinent information about your business and clientele, the implementation of a strategic decision framework for confident decision-making, and the crucial task of providing clarity and direction to your team. Drawing on real-life...

Sarah Rey co-founded Justitia in 2005, an award-winning, innovative legal practice specialising in employment, discrimination, labour relations and governance advice. In her 30 years as a lawyer, Sarah and her team have worked in many sectors partnering with clients to create workplaces where people can thrive, and develop alternative strategies to managing misconduct, conflict, and poor leadershi...

In this episode, Jenny Stilwell delves into the significance of the "gating process" through a real-world example. Sharing insights from her experience with a fast-moving consumer goods (FMCG) client facing operational challenges due to rapid growth, Jenny introduces the concept of the gating process as a solution to streamline complex business operations. By mapping out core processes,...

In today's discussion, we uncover nine game-changing factors for business growth beyond the 2 million-dollar mark: Visionary leadership The paradox of growth Strategic business models Optimized products and services The business owner's mindset Fostering a strong company culture Effective people management Streamlined business structure The art of letting go Join me as we explore how the...

In this episode, host Jenny Stilwell interviews Ingrid Maynard, the founder of The Sales Doctor, as they delve into the transformative world of sales. Ingrid discusses her mission to reshape the perception of sales, highlighting its potential for mutual enrichment and meaningful relationships. She explores the evolving landscape of sales, from its historical respect to modern challenges, and offer...

In this episode, we discuss the importance of the CEO lens for business growth. As business owners transition to CEOs, they need to delegate operational tasks and focus on leadership, strategy, culture, and relationships. The CEO lens helps CEOs lead their teams, make strategic decisions, nurture culture, and build key connections. Adopting the CEO lens is crucial for shifting from doing tasks to...

In this episode, we talked about:   Culture should be understood and defined to effectively take action and shape organizations. Four key elements of culture include its collective nature, unseen elements like beliefs and values, observable elements like behaviors and practices, and the shared learning experience within a team or organization. Making culture explicit and transparent is crucial for...

In this episode, I dive into the significant hurdles that hinder business growth. Based on Australian business statistics, it's startling to discover that only 7% of Australian businesses surpass 2 million in sales turnover. However, there is a subset of businesses below this threshold that are eager to grow but uncertain about the path ahead. I identify three key barriers to growth: loss of...

In this episode of the 7% Club podcast, I discuss the four key roles of a CEO. Many founders of seven-figure companies haven't had executive roles before, and as such, don't have any reference points as they navigate from seven to eight figures. This episode is all about stepping into that leadership role and understanding what the CEO role entails. The first role is to create a vision f...

We’ve all experienced a lot of changes in the last few years, with some businesses being more impacted than others, and some wondering how they are going to recharge and get going again. Other companies have taken off. Regardless of how your company is tracking, it is always sound business practice to revisit your strategy, at least annually, and test if the assumptions you have always based your...

Whilst sales revenue is a critical part of growing your business, margin is the variable that will make your company profitable or become cash-strapped over time. Upscaling must be profitable in order to be manageable, and the only way to ensure you run at a profit is to focus on margin. Margin overall is critical to monitor, but when you drill down into products/services and margin by customer, y...

Are you a CEO or a Business Owner? There are two aspects to this question: one is your title and actually seeing yourself as the CEO; the other is your approach to business growth and leadership. This shift in attitude to your role means you step up and acknowledge that you are the leader of a team now. They need your guidance and direction. There are many fundamental differences in the business o...

Feedback from your clients and customers on an ongoing basis is essential for several reasons:  -          When done the right way, it is seen as a positive thing by your clients as an indicator of your intent to improve and perhaps expand on the products and services you deliver -          As Dan Kennedy says, “Inspect what you expect”. Even if you think your clients are happy, it’s always a good...