The 5-Minute Strategist

One of the most difficult questions I ask entrepreneurs is, “What is your priority? And does your behavior match it?” In This Episode The problem with priorities How to find your priority Why this will benefit you, the business, and your team Links To read the transcript or explore other episodes go to dianemayor.com/211

When you have a never-ending to-do list, it’s easy to have a never ending workday too In This Episode How work and life boundaries blur for entrepreneurs How rituals can help Building your own rituals to contain work Links To read the transcript or explore other episodes go to dianemayor.com/210

Feeling busy but unproductive? It's time to shift your attention, even if it's difficult. In This Episode With limited time and money resources, where small businesses need to focus on for growth Examples of how you can apply this to your business - including one you probably won’t like How to use my favorite tool to get you started in minutes Links To read the transcript or explore other episodes...

Lurking in your notebook somewhere could be your most profitable idea yet. But with all those ideas, how do you pick the right one? Sankeetha Selvarajah walks you through how to evaluate all the ideas lurking in your notebooks as well as your latest shiny objects to pick the profitable one. Key Takeaway Just because you have a great idea, it doesn’t mean you need to implement it right away - you c...

We’re great at dreaming big when we start our businesses but when was the last time you sat back and asked yourself if that was still your dream? Teresa Heath-Wareing walks you through defining your own version of success, what to do when that dream doesn’t match your successful (bill-paying) business, and how to plot a course toward it. Key Takeaway Enjoying where you are in the journey makes you...

We know we need to sell them what they want and then give them what they need but is your message telling them what they want to hear to buy? Melissa Harstine walks you through how to use customer insights in your business to get you more of the right clients and reduce your conversion friction and time Key Takeaway People will reveal things they didn’t even know they were thinking in a conversati...

Did you carefully design and curate your current team culture or did you just get lucky? Do you have a plan to maintain it or are you just hoping for the best? Key Takeaway Your company culture has a direct impact on the people who have a direct impact on your business. Your team delivers your business results, interacts with your customers, and supports you. So it has a direct impact on your abil...

Boundaries tie us all in knots from unwanted Slack pings to awkward moments in our personal lives but what if there was a different way? Krista Resnick walks you through how to set, hold and negotiate your boundaries without reverting to a people-pleasing good girl. Key Takeaway Your boundaries are not a set of rules for you to set for others. They require you to pull up those big girl pants and h...

If business is feeling a little bit boring, we got the new angle you’ve been looking for from movies to your underwear drawer. Miriam Schulman shows you how thinking like a creative might just be what you need to unlock your business even if you don’t think you’re creative at all. Key Takeaway If you’re stuck in your business, check what assumptions you’re making about your client. We talk about C...

We tend to default to marketing as the solution to growth in our businesses but there are some alternatives Key Takeaway Someone can always out-market and outspend you. Focus instead on your competitive advantage In This Episode The entrepreneurial marketing cycle 5 ways you could grow your business based on what big businesses do Which strategy to focus on Links Build your competitive advantage w...

Are you really providing the best solution and best experience for your clients right now? Even if you’re convinced your offer is perfect, wouldn’t you rather be sure? Nida Leard walks you through finding the right problem, brainstorming the best solutions, and the challenges and metrics along the way. Key Takeaway Charging premium prices is about asking what would the richest person pay to solve...

If running your business is like a self-development class, hosting a podcast is the AP version. In This Episode 3 lessons you can apply to your business right now A bonus lesson if you’re pitching a podcast (or anything else) in 2023 A gift for my budding podcasters Links To grab the guide to all my podcast tech, go to dianemayor.com/podcast-tech . No opt in required To read the transcript or expl...

If you’ve got a team or have plans to hire one, please don’t miss this key step or it will cost you time and money. Key Takeaway Delegation is a two way street. It’s as much about what your team need as it is about what you need to get off your plate. In This Episode What Game of Throne can teach you about delegation The 4 levels of delegation The missing ingredient that will keep you at level 1 L...

If you’ve ever looked at your bank account and wondered where the cash has gone, maybe it’s a math problem, not a mindset one. Tara Newman walks you through her math-over-mindset approach to paying ourselves for the work we do without worrying about the tax man or the bills either. Key Takeaway Being a millionaire doesn’t require a 7 figure business but it does require getting comfortable with the...

It’s not enough to keep on fighting when things feel tough. Sometimes you need to change how you fight for those goals. Key Takeaway Sometimes it’s hard because you’re making it hard but it’s only one month down. In This Episode The advice I needed to hear to kick start February How to implement this in your business Why you need to hear this advice even if you’ve had the best January ever Links T...

Glass ceilings are not just for the shoulder-padded power-suited women of 80’s offices. We’ve brought them with us into our small businesses too. Erica Rooney walks you through how sticky floors hold us back, glass ceilings keep us down, and what we can do as one tiny cog in the machine to take back control. Key Takeaway Once you spot the sticky floor or glass ceiling, you can never unsee it but t...

If you’ve only been focused on your marketing, you’re missing a huge growth opportunity in the slightly less sexy systems in the rest of your business. Celia Arias walks you through when you need to scale or grow your business and how to do that in the best way for you instead of diving into the latest trendy business model. Key Takeaway Your internal systems are as important a component of your b...

If the New Year didn’t create a whole new you overnight, here are some more realistic strategies for you to try to optimize your brain for business. Tanessa Shear walks you through why you need to consider your health as a priority for your business, the strategies you can start implementing today, and the popular self-care rituals that don’t really help Key Takeaway Your brain is the biggest asse...

When growth is on the agenda, most entrepreneurs miss at least 2 of the pillars. Check out numbers 2 and 5).  Key Takeaway Most entrepreneurs' mouths say GROW but their actions are all about the GO.  In This Episode How most entrepreneurs try to grow their business The 4 pillars to grow your business  The final pillar that multiplies the others Links Ready for growth? Sign up for th...

You’re excited about your big business goals for 2023 but that won’t get anyone else to work toward them. Try this instead for 2023 Key Takeaway No one care about your 2x revenue or 10x profit, not even you In This Episode Who do we try to motivate with our goals Why it backfires What to try for 2023 - thank me this time next year :) Links To read the transcript or explore other episodes go to dia...

If you feel (or are made to feel) selfish for setting and holding boundaries at work or at home, try this instead. Key Takeaway Boundaries are about the opportunity, not the no. In This Episode Going from a place of no to a place of yes How to apply this with yourself and others How to bring it back into your business Links To read the transcript or explore other episodes go to dianemayor.com/191

Nothing creates frustration quicker than a clash in communication styles. Practice using this model over the holidays and watch your business relationships transform in 2023 Key Takeaway If you need someone to do something for you, you need to ask in the way they want to hear it. In This Episode The simple 4 quadrant communication framework for work and home Why communication style is a simple rou...

Make planning a useful tool for 2023, not a high-level box-check exercise. Key Takeaway If your plan is a high-level number with some product split maybe divided by month or launch, you’re missing the point of the exercise. In This Episode Why high-level planning will hurt you in 2023 What you need to do instead How to uplevel your plan with an example Links To read the transcript or explore other...

If you’re slowing down for December, ask yourself if you defaulted to that or if you designed it that way. They are not the same thing. Key Takeaway However you decide to December in your business, make sure it’s a conscious business decision. In This Episode What you decide in December should impact your 2023 plans What to do if you’ve still got a big goal or project to hit for year-end The best...

In the entrepreneur world, we can wear perfectionism as a badge of honor but our “high standards” are keeping us from big impact and big profit. Kylie Hodges walks you through spotting, confronting, and taming your perfectionist side so that you can get out of your own way. Key Takeaway Perfectionism is not about doing things perfectly but feeling we need to be perfect to be valued. We talk about...