The 121% Podcast: Unleash Your Competitive Edge in Real Estate

Send us Fan Mail In this episode of The 121% Podcast, Kevin Johnson welcomes the legendary marketing genius, Molly McKinley, with Redtail Creative to discuss how real estate agents and brokers can be more intentional in building relationships with their friends, family, and consumers they serve.  About Molly McKinley: Molly is a serial entrepreneur, senior public relations, and integrated marketin...

Send us Fan Mail In this episode of The 121% Podcast, Kevin interviews Cesar Lostaunau , Director of Growth Markets, Diversity, and Inclusion for the CENTURY 21® brand. Kevin and Cesar discuss a wide range of topics surrounding diversity and inclusion in the real estate industry including accomplishments, the work ahead, and the ways the CENTURY 21® brand is leading the way by being intentional in...

Send us Fan Mail In this episode of The 121% Podcast, Kevin sits down with the award-winning Nancy Lezotte of the Lezotte Team at Keller Williams to discuss prospecting for expired listings, for sale by owner listings, and circle prospecting. During their conversation, Kevin and Nancy discuss how to approach the seller, what that first conversation looks like, how to convert them into a listing, a...

Send us Fan Mail In this episode of The 121% Podcast, we welcome the legendary Jodi Meyers. Jodi is an executive growth consultant with the Century 21® brand and she shares with us her journey to success. From being unemployed with three kids to feed and only a jar of pickles in the refrigerator to eat to become the rookie of the year during her first year in real estate. Jodi then went on to buil...

Send us Fan Mail According to the National Association of REALTORS®, 36% of buyers rank video and the top tool they used to evaluate a real estate agent as well as find a property. In this episode of The 121% Podcast, we dive into the top five videos that every real estate agent should be creating today! LEGAL DISCLAIMER: CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Ce...

Send us Fan Mail In this episode of The 121% Podcast, we welcome Florida attorney Andrew Doyle with the law firm of Seibane Doyle PLLC to discuss the limitations on the real estate broker/real estate agent independent contractor agreement. We will discuss topics including: Can my broker require minimum production requirements?  Can my broker mandate sales meetings or floor time?  Can my broker tel...

Send us Fan Mail In this episode of the 121% Podcast, we explore the top eight things that real estate agents do that drive other real estate agents crazy along with our advice on how to avoid the inevitable friction that these items cause on both sides.  LEGAL DISCLAIMER: The views, opinions, and content expressed in The 121% Podcast are solely those of the individual speakers and do not reflect...

Send us Fan Mail In our season 2 premiere, CENTURY 21 OneBlue CEO Kevin Johnson is joined by our newly appointed Vice President of Strategic Growth, Debrah Hailey! Debrah and Kevin discuss seven ways real estate agents can get more listings in this hypercompetitive seller's market where inventory is scarce.  LEGAL DISCLAIMER: The views, opinions, and content expressed in The 121% Podcast are...

Send us Fan Mail Let's face it, if you want to be successful in real estate, you have to have a presence on social media. With so many social media platforms it can be hard to know which platform(s) you should start with, when you should post, what you should post, and so much more! In this podcast, we go over the top eight social media mistakes real estate agents make so that you can avoid m...

Send us Fan Mail All too often real estate agents get bogged down with activities that don't make them money instead of focusing on income-producing activities. In this episode of The 121% Podcast, we cover the top five ways real estate agents can stay focused on income-producing activities as well as the top 10 income-producing activities real estate agents should focus on!  LEGAL DISCLAIMER...

Send us Fan Mail In Episode 8 of The 121% Podcast, we cover the difficult decision every new real estate agent has to face, dual-career or full time. We go over the reality that a real estate agent will face being a dual-career agent as well as ways that you can overcome the obstacles to launch a very successful real estate business. We'd also love to give a very special thank you to the lege...

Send us Fan Mail Over 80% of real estate agents fail during their first year in the business. In this episode, we highlight, step-by-step what CENTURY 21 OneBlue's Kevin Johnson did during his first 90-days to close 15-deals and earn over $100,000 in net commissions and then to go on and earn nearly $750,000 in his first two years as a REATOR®. You don't want to skip this episode!  LEGAL...

Send us Fan Mail According to our friends at Inside Real Estate, the average conversion rate for internet leads is less than half of a percent. Additionally, according to the National Association of REALTORS®, on average each lead is contact 0.8 times by an agent despite the data telling us it takes 10-12 contacts before a lead is ready to become a buyer or seller.  At CENTURY 21 OneBlue, with ove...

Send us Fan Mail In episode five of The 121% Podcast, we sit down with the youngest REALTOR® Emeritus (as of publishing) with the Greater Tampa Association of REALTORS®. At the young age of 62, Dale Nabors has been practicing real estate in the greater Tampa area for over 40-years. During those four decades of relentlessly serving buyers and sellers, Dale has seen his fair share of change and has...

Send us Fan Mail We had a show planned, however, our Digital Marketing Director Daniel Rodriguez tossed us a curveball and asked us a question. His question was, "If you had to start over again would you do things differently?" What followed was an in-depth conversation on what our CEO Kevin Johnson and Chief Success Officer Gavin Hatcher would do differently in their real estate careers...

Send us Fan Mail In this episode, we sat down with CENTURY 21 OneBlue agent Aarohi Shah to discuss how she leveraged social media to launch and build her real estate business!  LEGAL DISCLAIMER: The views, opinions, and content expressed in The 121% Podcast are solely those of the individual speakers and do not reflect the opinions, beliefs, or policies of the show's sponsors, Century 21 Real...

Send us Fan Mail In this episode of The 121% Podcast, we are going to cover seven things real estate agents need to consider when selecting a real estate brokerage.  LEGAL DISCLAIMER: The views, opinions, and content expressed in The 121% Podcast are solely those of the individual speakers and do not reflect the opinions, beliefs, or policies of the show's sponsors, Century 21 Real Estate LLC...

Send us Fan Mail In our inaugural podcast episode, we will introduce you to the panel that will be coming to you each week including CENTURY 21 OneBlue and OneBlue Real Estate School CEO Kevin Johnson, Chief Success Officer Gavin Hatcher, and Digital Media and Marketing Director Daniel Rodriguez. The team will share a little about their background and experience before diving into the topic of the...