The $100 MBA Show

It’s Monday, and we’ve got a top-shelf must-read for all the budding entrepreneurs out there. Shoe Dog is the autobiography of Phil Knight, founder of Nike. Today, Nike is arguably the most successful sporting goods producer worldwide- but it didn’t get there without a lot of struggle, perseverance, and a little controversy. Knight tells the tale in an incredibly engaging way, making this one of o...

Facebook ads are effective, but they’re not cheap. So how much should a new advertiser spend? That’s the question we’re asked for today’s listener Q&A, and we’ve got the answer. By keeping the right advertising goals in mind, you can truly get your money’s worth on Facebook. Listen in to hear how. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher  |  SoundCloud  |  Podcast Feed   |  How To Subscrib...

Ask, and you shall receive! It’s Q&A Weekend, and that means we’re here to field whatever questions our listeners have. Today, we revisit from the archives one listeners question about affiliate marketing. How much can you do before you start to alienate your own customers? It’s a tricky business, but there is a way to do it right. Click play, and hear what it is! SUBSCRIBE ON APPLE PODCASTS Stitc...

Believe it: you can increase your profits any time you want. We do it in our business a few times a year, simply because we can. There’s no mysterious secret behind it, just a simple, effective, actionable approach to saving money. And the more your business is growing, the more extra profits you can yield! Tune in and hear our system so that you too can get the most money out of your business! It...

Today on The $100 MBA Show, we reach back into the archives for one of our best episodes, only available here. As aspiring entrepreneurs, we can all look up to Steve Jobs, the controversial, legendary businessman behind Apple. The bold decisions he made stand as an example to anyone willing to take the risks that turn ideas into success. That’s why we’ve put together this list of the greatest less...

There’s a web service out there that’s more popular than Facebook, more popular than YouTube, and has access to a massive market of informed, passionate consumers. What if you could market through this platform? Guess what…you can! It’s called Twitch, and it’s the most popular social medium for gamers online. With a little ingenuity, you can make Twitch work for you. Hit that play button! SUBSCRIB...

The scammers are out there! On an Internet where anyone can sell anything, there’s bound to be a few unscrupulous actors. So how can you tell what business products are bupkus? We discussed that very question a while back, and the episode was so helpful to so many people, we decided to rebroadcast it for the benefit of those listeners who weren’t on board yet! We’ve got the skinny on all the red f...

What does leadership really look like? Some think that it means being in the trenches with your employees and leading from the front lines. Today’s special guest teacher begs to differ! Jeremiah Miller is an expert in cultivating leadership, and he’s here to share his philosophy. It involves doing less of the work and more of the forward thinking. It means letting employees stand on their own whil...

The haters are out there! Today for Q&A Weekend, we advise a listener on the art of handling online jerks. While the impulse to defend your business is understandable, it’s also important not to waste time on pointless confrontations. We discuss the right approach to social media hate, and the options worth considering when the shade is being thrown. Click play! SUBSCRIBE ON APPLE PODCASTS Stitche...

Today on The $100 MBA Show Q&A Weekend, it’s time to talk tech! We’ve got a listener who’s just getting ready to jump into the podcast game, and he wants to know what hardware and software we recommend. Getting these things right is crucial to the quality of your podcast. In a world where podcasts are increasingly popular, the standard of quality is higher than ever, so tune in while Omar explains...

It’s FREE RIDE FRIDAY!!! Besides a free subscription for one listener, we’re offering everyone a crash course in how to use the popular site Reddit to promote your business. Reddit is not a sales site, and it’s no place to push your product directly. But it is a place where you can build a reputation for expertise and attract a following. We discuss the site, how it works, and how to use it to you...

In business, there’s always something to be doing. But why are you doing it? Today we discuss the need to slow down, stop, and think about your business, its goals, and the motivations that move your business forward. Thinking may not seem like doing much, but it may be the most important task you can make time for. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher  |  SoundCloud  |  Podcast Feed  ...

In business, everyone has to sell. Having the skills to make a sale in person (even if your business is online) is invaluable and necessary. At some point, we’ve all got to convince someone of the value of our product- to their face. That’s why today’s episode offers some helpful pointers on how to close that deal, especially if you’re not used to doing so. Click play! SUBSCRIBE ON APPLE PODCASTS...

Getting ready to host a live event? Today’s episode is all about the ticketing! We break down 3 of the best options for ticket sales and processing for every event size and budget. From small Masterminds to huge conferences, we’ve got services to meet your needs, plus the honest dish on the ups and downs of each. This isn’t sponsored, folks- just our experience as hosts. Click play! SUBSCRIBE ON A...

Today’s must-read for the entrepreneur is as short as it is sweet! Rob Walling is one of the foremost experts in micropreneurship, and his book Start Small, Stay Small is a testament to the power of little things. By focusing on marketing hard to a relatively tiny audience, you can be an effective- and profitable- niche problem-solver. The advice is great, and the example of a hard-hitting short b...

You’ve got the product, but you don’t have the audience. How can you start pushing when you’ve got no one to push to? For today’s listener Q&A, we explain how to get in front of an audience that’s already there. With the right kind of networking, you can make the connections that build your following in time for launch. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher  |  SoundCloud  |  Podcast Fe...

It’s the weekend, and that means we turn to our fantastic listeners for a little Q&A! Today, one audience member wants to know how host Omar went from being a learner to being a full-fledged entrepreneur himself. The answer reveals some valuable lessons about the nature of learning, doing, and how both are necessary in order to become anything. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher  | ...

Happy FREE RIDE FRIDAY!!! When sales are in a slump, the first step to take is diagnosing the problem. It might mean facing some uncomfortable realities, but your business deserves the truth! Today, we discuss why sales decline, and how improving your comfort level with salesmanship can make all the difference. This one might be a lifesaver, friends. Click play! SUBSCRIBE ON APPLE PODCASTS Stitche...

If you want to attract an audience, you’ve got to write. Great content is the heart of marketing, and writing is the heart of great content. Honing your writing skills and being consistently productive is the best way to build your reputation and grow your following. In today’s episode, we feature a challenge that will turn you into the writer you need to be. Take it on, and you’ll be glad you did...

It’s a universal rule: know your customers. Surveys are the primary method used to determine what customers like and don’t like about a business, and how it can be improved. But surveys can be misleading. In fact, they can even paint a false picture! In this episode, we take a look at the 5 primary reasons surveys fail to reveal the truth, and discuss how you can build the surveys that will actual...

Is your business worth it? Is it having an impact commensurate with the effort you’re putting in? Asking yourself the tough questions is key to staying motivated and finding the way forward. That’s why we’re sharing 8 questions that cut to the heart of the entrepreneurial struggle. Answer these, and you’ll know what your business can really mean to you and your customers. Click play! SUBSCRIBE ON...

Building a business is hard, but building a business from nothing? That’s a special kind of challenge. Today’s guest teacher, John Pope, knows a little something about that. As a founder of Jive, he built a $100 million company with zero industry experience or outside funding. He came by to share the lessons he’s learned along the way and explain how the “bootstrapping” mindset is just as valuable...

It’s Q&A Weekend, and today’s question is a personal one Omar is happy to answer. One listener wants to know about the sources of his personal drive and determination. He reflects on how his backstory keeps him grounded, how knowing how good he has it drives him to improve, and how anyone can foster the outlook that fuels motivation. Here’s hoping Omar’s experience is useful to you! Click play! SU...

It’s the weekend, and that means Q&A! Today, we field a very specific question about tax policy: is it better to fold applicable taxes into the original asking price, or to itemize taxes at checkout as a separate charge? The answer is complicated to say the least, depending on location and the type of product. But with a little research (and maybe a little help), you can figure out what the right...

Happy FREE RIDE FRIDAY!!! Entrepreneurs have to make their own schedules and set their own tasks. Sometimes, knowing what to do next can be as tough a challenge as actually doing it! Today, we offer advice on what to do when you’re stuck between various responsibilities, unsure of what to tackle when. We discuss the mindset that differentiates between planning and implementation, and how to be the...