That Solo Life: The Solo PR Pro Podcast

Many client problems stem from miscommunication. In this episode, we will discuss how to avoid challenges and successfully communicate with your clients from Day 1. What processes do you have in place for client communication? Share with us at www.soloprpro.com .

Spring is a great time to throw open the windows, let the fresh air in and deep clean those areas that have lingered in the long, dark winter season. Spring cleaning is great for your Solo PR business too. On today's episode we talk about spring cleaning your business finances. Here are some of the resources we discussed: Truebill Mint Bobby MileIQ FreshBooks QuickBooks Do you have a spring cleani...

Public relations professionals often say that they must know everything to do their jobs. In this episode of That Solo Life, we challenge that assumption and discuss how to streamline your information diet so that you can have a healthier life and business. How do you monitor your media diet? Share with us at www.soloprpro.com .

Marketing Research is an important tool for public relations professionals. In today’s episode, Annie Singer, founder of Reciple chats with Karen and Michelle about a few fundamentals of marketing research that anyone can (and should!) use. We discuss common mistakes, how to do research even with small budgets and traps to avoid. Connect with Annie via LinkedIn Email Annie Visit Reciple at reciple...

The 2020s have been the era of change, and Solo PR Pros might be a little dizzy from all of the pivoting. Just when we were ready to exhale, we entered a period of economic uncertainty. Today, Karen and Michelle welcome special guest, Chip Griffin of Small Agency Growth Alliance . We’d love to hear your experience. Share with us at www.soloprpro.com .

Happy Women's History Month! On today's episode, Karen and Michelle discuss women in business and how we can continue to blaze new trails. How are you marking Women’s History Month? Share with us at www.soloprpro.com .

On today's episode, Michelle and Karen talk about content and where it fits in today's PR toolbox. Are you creating content to complement your media relations? Tell us about it at www.soloprpro.com .

In today's discussion Karen and Michelle discuss how PR Pros can lead discussions with clients about the value of having diversity in organizations. Here is the link to the article referenced in today’s episode. Are you helping your clients work through their diversity goals? Share with us at www.soloprpro.com .

Love is in the air but for Solo PR Pros, loving your business and work is a 12-month pursuit. Like any relationship, Solo PR Pros must nurture their business relationship and learn how to keep things fresh and exciting. Here is that quote on boundaries that Michelle shared. Keep it near as you balance life and work. “Boundaries aren't just about telling other people what to do but are also about h...

Public Relations pros have a crucial role in helping organizations communicate about diversity, equity, and inclusion. In this episode, we examine challenges and solutions to improve your communication efforts around DEI. As promised, here are links to broaden your efforts in DEI: Voices4Everyone Institute for Public Relations article: The Way PR Leaders Communicate about Diversity, Equity, and In...

Writing is a big part of public relations and doing it well can set you apart. Today we discuss how to flex that muscle and keep your writing skills sharp. How do you make sure your writing stays on point? Tell us at www.soloprpro.com .

Make this the year that you take control of your time and stop being controlled by an overflowing calendar, and a far too long to-do list. Join us as we discuss how to reclaim your life by managing your time. We chat about tips and strategies that will help you to boss up and OWN your time. What is your favorite way to manage your time? Share with us at www.soloprpro.com .

We are kicking off 2022 by going back to basics. In today's episode Karen and Michelle chat about contracts. What kind of agreement do you need? Are there any red flags? What should you – what can you - negotiate? How do you handle your contracts? Tell us at www.soloprpro.com .

Following the rules is great, but sometimes we treat someone else's opinions as a rule. Questioning long accepted practices is not only acceptable but healthy. Join Michelle and Karen as they discuss how to up your game by breaking a few "rules." What’s the rule you’d most like to break? Share with us at www.soloprpro.com .

PR pros have a passion for communication, and we have big hearts. That’s why we need to be mindful of our time and energy when deciding to take on a pro bono project, not to mention the temptation of clients who promise they’ll have the budget for us one day but could we just this once… Karen and Michelle talk all about it in today’s episode. How do you decide when to take on a pro bono project? T...

It’s the most wonderful time of the year, the time when the influx of emails slows and the business world slows down just a little bit. Karen and Michelle are taking this opportunity to talk about their favorite holiday things (sorry, no one is getting a car – we’re not Oprah).  What are your favorites of the holiday season? Share with us at www.soloprpro.com

Gaining media placements is never a sure thing, especially in the current landscape. In today’s episode, Karen and Michelle talk about the best ways to set client expectations and why it’s important to keep our clients updated along the way. How do you set client expectations? Share with us at www.soloprpro.com .

As 2021 comes to a close, Karen and Michelle chat about the consumer trends PR pros should be watching as they plan messaging and campaigns in 2022. Take a deeper dive into GWI’s Annual Consumer Trends report. What key trends will you focus on in 2022? Tell us at www.soloprpro.com .

It’s the most wonderful time of the year. The time when we finish the year strong and take some time to recharge and enter 2022 ready to go. Today’s conversation with Natalee Champlin will help you do just that! Through a holistic approach to brand positioning, strategy, and workplace culture, she has supported hundreds of clients in starting and growing profitable organizations and has led them t...

We’ve just celebrated the Thanksgiving holiday here in the U.S. Among the things we are thankful for as solos are the clients and colleagues we get to work with and the flexibility that comes with working for ourselves. As you pursue new business now and into 2022, use this as a guide to be thankful, always. Think through the scope of work. Honesty – be honest with yourself and the kind of work yo...

Have you ever had a potential client ask you to consider alternative payment arrangements such as bartering, stock options, or future pay? Today we discuss whether you should ever consider them or if cash is king. You can also watch the YouTube broadcast of this episode here: https://youtu.be/6Cn9ld1_9eE What do you think? Have you ever accepted equity in the client’s company as payment? Did that...

In today's episode, Michelle and Karen are joined by Vernon Brown, a leading happiness and success coach. Tune in to hear his strategies on finding your happy place and making it home. Learn more about Vernon at www.whatsyourhappi.com We were so inspired by our conversation with Vernon. What’s your main takeaway? Tell us at www.soloprpro.com .

When it comes to clients, how much information should you share with them? How personal can you get without crossing the line? Join Karen and Michelle as they dish on this topic. What are your thoughts? Share with us at www.soloprpro.com .

The longer the COVID-19 pandemic lingers, the more the world is changing including the tone of our rhetoric. How can we make sure we are communicating fairly and constructively in our personal and professional lives and how can we help our clients do the same? We search for answers in today’s episode. What are your thoughts? Share with us at www.soloprpro.com .

Now more than ever, our focus and our work are impacted by information overload and the need to get through to our audiences. Let’s talk about how we can make the most impact and serve our clients well. How do you stay focused? Tell us at www.soloprpro.com .