That Podcast Exchange

In this episode of That Podcast Exchange, host  Miko Santos  welcomes  Courtney Carthy , the director of Lenny.fm and a seasoned content producer with experience dating back to 2007. Courtney shares his insights on best practices for podcast production, emphasizing the importance of having a structured publishing checklist. He discusses strategies for effective episode descriptions...

This episode of That Podcast Exchange explores the evolution of podcasting from its audio-only roots to a more visual and audio medium. Hosted by Miko Santos , the show delves into how the industry is adapting to meet the changing expectations of audiences who now prefer the option to listen or watch podcasts with 2017 Podcast hall of Fame Rob Greenlee . Featuring insights from a podcast industry...

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In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI. with Harry for more insights.uld love to continue this conversation with you, over Twitter @realmi...

In this episode of That Podcast Exchange, host Miko Santos interviews Noemi Beres from Podcast Connection. They discuss the importance of building genuine relationships in the podcasting world, both with hosts, guests, and the audience. If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos ! In this episode, we cover:...

This episode of "That Podcast Has Changed" features Kelvin Tay, the founder of Renegade Radio Malaysia, a podcast network dedicated to showcasing the best of Malaysian content. Join host Mico Santos as they discuss the diverse shows offered by Renegade Radio, from literary reviews to video game discussions, highlighting the unique Malaysian perspective in the podcasting world. Tune in for insights...

In this episode of That Podcast Exchange, the host shares strategies on becoming a successful podcast manager. Listeners are encouraged to immerse themselves in podcasting knowledge, create content to establish expertise, and identify a niche to attract ideal clients. The key takeaway is to focus on becoming a podcast powerhouse by delving deep into podcasting skills and industry insights. The lis...

In this episode of The Podcast Exchange, Mico Santos discusses strategies for podcast producers to thrive in a competitive market without lowering prices. Emphasizing value over cost, he highlights the importance of showcasing expertise, providing quality services, focusing on results, and creating tiered packages to cater to different client needs and budgets. By establishing authority, deliverin...

On this episode of That Podcast Exchange, personal branding expert, and content strategist Jennette Cajucom joins the show to discuss the use of AI tools to enhance personal branding on LinkedIn. She shares insights on potential pitfalls such as losing the human touch, over-surveillance on data, and ethical considerations. Jeanette's journey began in the late 90s in the Philippines retail and arch...

If you want to chat more about this topic, I would love to continue this conversation with you, over twitter @realmikosantos ! Support the show on Patreon to continue to bring you quality content.  Go Here. Resources and links mentioned in this episode: Visit Podworks.io website Connect with ___ on Instagram and Facebook Get your free Harness the Power of Podcasting Ebook Join the Podcast Cre...

If you want to chat more about this topic, I would love to continue this conversation with you, over twitter @realmikosantos ! Support the show on Patreon to continue to bring you quality content.  Go Here. Resources and links mentioned in this episode: Visit Podworks.io website Connect with ___ on Instagram and Facebook Get your free Harness the Power of Podcasting Ebook Join the Podcast Cre...

International Podcast Day™ is September 30th and is an international celebration of the power of podcasts! The celebration is a great opportunity to connect with fellow podcasters, podcast listeners, podcast enthusiasts, and leaders in the podcasting industry. Help spread the word by telling your friends, sharing the celebration on your podcasts and social media feeds, and using #Interna...

We live in exciting times. In recent years, there's been an emergence of artificial intelligence (AI) and AI Voice technology. Once the realm of science fiction, this technology has become a reality for businesses and organizations around the world. In this episode, we will have Carl Robinson, co-founder CEO of Rumble Studio, and also the founder and host of the Voice Tech Podcast and Audio Leads...

If you are an aspiring podcaster or just starting out, you may feel pressured to record your first episode and doubt whether it will be successful or not. There's that feeling of doubt when you're about to start something new and announce it to the world — we all have a word for that and it’s the Imposter Syndrome.  You don’t need to worry as we will have Bryan Entzminger, Founder of Top Tier...

Podcasts are on the rise and many podcasters are looking beyond the numbers…but are they looking at the right numbers? Success in podcasting isn't centered around gaining listeners. There are some podcasters that are "push marketers". They want to push their content out there and hope that people come to listen.  For aspiring podcasters or new podcasters, you should focus on attracting the ri...

As podcasters, we have several responsibilities. We are constantly looking for new guests, thinking of topics to discuss, and how to improve our show. In fact, the two of the primary aspects of podcasting that often get overlooked are growth and monetization. If you're a podcaster, you're probably aware of the fact that growing your podcast is difficult. The podcast industry has been growing for y...

Early-stage podcasting can be hard, no question about it. Starting a show from scratch is a challenge (I know — I've done it). As a newbie, you need to inherently understand that increasing listenership and audience is key to growing a podcast. As easy as it may sound, the challenges of doing this are real. The biggest challenge for early-stage podcasters is that most don't have a clear plan for g...

As podcasters, we often focus on getting that first episode recorded and published. Yet there is another very crucial part: marketing!  Most people are familiar with Facebook. It's one of the most widely-used social media sites. With a whopping 2.912 billion users, the opportunity is limitless, right? The results are clear: Facebook marketing is considered one of the most effective ways to ge...

Podcasts have skyrocketed in the past few years and are starting to change the way we consume information. It has now become a great way to grow an audience for your business too.  With the number of podcasts increasing, aspiring podcasters sometimes wonder if there's still space for them. Even though the audience of podcast listeners is growing exponentially, there are so many podcasts now t...

Have you ever wondered what goes on behind the scenes to create your favorite podcast? You are not alone. Many times we assume it's a simple process of hitting record and then upload, but creating a podcast is far from simple. In this episode, we will be talking with Pariya Taherzadeh-Desovski, a multi-award-winning audio producer. She will share with us what never giving up means, and how rejecti...

Have you ever dreamed of starting your own podcast? Have you ever felt the urge to share your story with the world, or to connect with like-minded people on a deeper level? If so, then you're not alone. Starting a podcast is no easy feat - it takes time, effort, and a lot of hard work. The dream of having your own podcast is a strong one. The ability to share your voice with the world, engage with...

Anyone who has ever tried to manage a podcast knows that it can be a difficult task. There are a number of things to take into account if you want to succeed as a podcast manager. From scheduling guest appearances to making sure the audio quality is up to par. In this episode, we will hear the awesome and inspiring journey of the two experts in Podcast Management, Ma Cecilia Mercado and Eloisa Alm...

With the ever-growing podcasts community, any aspiring podcast creator will find this intimidating. The other side of that coin is that big numbers equal fierce competition. Based on the recent data, there are around 750,000 different podcasts, with over 30 million episodes. Big numbers right? There's no doubt that it's a really awesome and inspiring community for every aspiring podcaster. Despite...

“Inch wide and a mile deep”is Edward’s mantra and what he has been doing to reach what he has reached so far– a whopping 111,040 LinkedIn followers and 10,000+ Personal Coaching Hours! Talk about being an unbeatable expert in his field. Ed's a Marketing Mentor Certified Practising Marketer (CPM) & International Master Coach and has mentored thousands of winners globally to help them get more clien...

"Thrive, not survive. Break free from the mentality of survival and not settle with the bare minimum" is what they always say in Empowered In Color. Discover a movement where you can identify with people like you, have a safe space to be heard, get the support and the resources to help you become the person you want to be, and not be limited to what other people tell you. Everyone has a unique sto...