That Marketing Podcast

Marketers love making fun of CRM nowadays, and we think the benefits are often overlooked.  We discussed all things CRM with John Cheney, CEO of WorkBooks CRM. He told us all the ways we could use CRM to improve customer engagement, productivity, and deal with Covid correctly and efficiently.

Amie Stankiste, Senior Director of Global Marketing at S&P Global Market Intelligence, shares her experience of the events process, from gaining internal buy-in to making sure you keep a laser focus on delivering what your audience wants from your content.

Your choice of marketing platform isn't trivial, it really sets the stage for the kinds of campaigns you can run. Emma Dolby, Marketing Manager of Direct Air & Pipework, visits the podcast to talk about the setup she inherited coming into the role, what drove her desire for change, and how the transition to Spotler has made a difference to her team.

Account-Based Marketing trainer and practioner Robert Norum takes us through the opportunities and pitfalls  of one of the most talked-about, but not necessarily understood, frameworks in marketing.

Oktopost's Director of Social Strategy, Jennifer Gutman, talks to  That Marketing Podcast about Employee Advocacy, managing social media in a crisis, and why "vanity metrics" do actually offer value if you use them properly.

Every marketer loves to talk strategy; grand visions and overarching plans to deliver huge value and write their names into the annals of marketing. But are we going about it all wrong? Leigh Hopwood, Vice-Chair of the Chartered Institute of Marketers joins That Marketing Podcast to delve into all things strategy: how the term is used, what a strategy needs to address, and how marketers can bring...

Susan Hallam joins us to talk about Account-Based Selling, ABM's less famous cousin. Susan is founder and CEO of Digital Marketing consultancy Hallam. Before founding Hallam, Susan held senior digital marketing roles at BT and Capital One.

Andrew van Aken from Ogilvy on all things AI; where to start, how your efforts can go wrong and who you should be watching for inspiration.